Hollis (Holly) Toomey

• Hired as a senior leadership team member to establish a product management team and practice for a product portfolio, including Care Management, Risk Adjustment, Quality Improvement/HEDIS, Utilization Management, Data Science, Intelligent Automation, Provider, and Mobile solutions.
• Assisted the organization in growing revenue and scaling the business by 18%.
• Launched two new products, Affinitē Risk Adjustment and Affinitē UM, with established customers within the same year.
• Established a quarterly planning process to ensure roadmap alignment with capacity across the organization.
• Successfully collaborated with the executive team to shift from a reactive to a proactive, market-driven product management approach.
• Developed a win-loss process with the sales and marketing team to drive ongoing learning and process improvement.
• Drove customer satisfaction to ensure successful renewals and upsells to current clients.
• Products in our portfolio are acknowledged by Gartner Analyst for Affinitē CM and Affinitē UM.
• Executed foundational business elements for all products, including pricing methodology, strategy, lean canvases, positioning, personas, and competitive analysis, to drive market-driven product decisions.

• Founded consulting practice to assist organizations in adopting product and market-driven strategies.
• Secured three clients during COVID-19, demonstrating resilience and adaptability.
• Developed two Salesforce-based applications for effective COVID-19 patient triage and resource management.
• Collaborated with the State of New York to implement a triage application for the USS Comfort and Javits Center..
• Established best practices for product management across two organizations, enhancing operational efficiency.
• Mentored product managers on business planning, competitive analysis, user-centered design, and prototyping techniques.
• Created prioritization variables for product portfolio to optimize resource allocation towards high-value initiatives.

• Oversaw product development lifecycle from concept through strategic planning and tactical execution.
• Collaborated with Engineering to integrate product insights into the Software Development Life Cycle.
• Supported client renewals and identified sales opportunities to drive business growth.
• Implemented customer-facing idea exchange portal for feature voting and roadmap contributions.
• Established Product Advisory Councils to validate ongoing strategy and enhance workflows.
• Developed a new LTSS market solution within ten months, adhering to user-centered design principles for use by the State of Colorado LTSS Care Managers.

• Contributed to Clinical, Analytic, Research, and Editorial Teams for strategic content development.
• Collaborated with Editor-in-Chief and Managing Editors to create innovative content solutions.
• Monitored the healthcare sector for insights on potential new content opportunities.
• Led cross-functional teams in research, planning, and execution of content initiatives.
• Established vetting framework for analyzing market trends and conducting competitive research.
• Identified three revenue-generating product opportunities through thorough market analysis.
• Drove the development of Medicare clinical content products integrated into MCG workflow applications, maintaining market presence.

• The organization reset its strategy due to revenue shortfalls, resulting in a reduction in force of 40% and the eventual shutdown of the business.
• Led the strategy and competitive position of Caradigm's flagship product for the Population Health Market.
• Ongoing support and collaboration with the sales team to drive renewals and new sales/logos.
• Worked closely with the engineering team and across functions, established new processes to foster cross-business collaboration, and drive competitive strategy.
• Implemented a competitive analysis process.
• Established a repeatable framework for strategic planning.
• Established a U.S. mobile strategy working across functional groups.
• Led the establishment of a Customer Connection/Product Advisory program.

• Assisted with the shutdown of Colorado Health Op after the federal government shut off funding for risk pools.
• Facilitated clinical oversight and execution of quality care for CO-OP members.
• Collaborated with Utilization Management, Case Management, and Disease Management teams to deliver cost-effective care.
• Integrated best practices for evidence-based quality care, ensuring timely and efficient delivery.
• Established robust vendor oversight, reducing case management costs within 90 days.
• Streamlined reporting processes and improved NCQA submissions for enhanced compliance.
• Analyzed performance metrics to pinpoint improvement opportunities in clinical operations.
• Developed processes ensuring adherence to all regulatory requirements in clinical operations.
• Evaluated new technology solutions to enhance efficiency in clinical operations.

• Directed product launches and ongoing refinements to deliver polished solutions.
• Developed and launched products for payers and providers, leveraging clinical expertise.
• Collaborated with customers and internal teams to drive product vision and prioritize projects.
• Managed full life cycle of product development from concept to launch.
• Defined product vision, strategy, and roadmap in partnership with cross-functional teams.
• Implemented customer loyalty programs, significantly increasing repeat business.
• Monitored competitor activities to uphold market leadership.
• Formulated organizational strategies by collaborating with senior managers on key projects.

Led clinical operations for Cost Care, Massachusetts Peer Review Organization, Harvard Pilgrim Health Care, and United Healthcare of New England.

• Collaborated with nurse manager to elevate practice standards through performance monitoring and analysis.
• Developed, implemented, and evaluated new protocols to enhance policies and procedures.
• Ensured compliance with government regulations and health insurance changes affecting service delivery.
• Managed changes in integrated health care delivery systems while prioritizing quality of care.
• Oversaw daily operations of case management department, including staffing, budgeting, and quality assurance.
• Facilitated interdisciplinary meetings to address complex cases requiring additional support.
• Educated case managers on regulatory impacts and participated in cost-control committees.