Summary
Overview
Work History
Education
Skills
WEBSITES, PORTFOLIOS, PROFILES
Timeline
Generic

Holly Abraham

Portland,OR

Summary

Marketing professional with extensive experience at Nike, specializing in event production and relationship management. Proven ability to develop and execute high-impact marketing programs that enhance brand visibility and drive revenue. Strong skills in market research, competitor analysis, and budget management, leading to significant brand growth and sales improvement.

Overview

22
22
years of professional experience

Work History

Account Marketing Planner

HH Global - Adidas
Portland, OR
01.2023 - Current
  • Develop the creative capability for HH Global by supporting the creation and maintenance of client creative assets in the US and Canada for adidas retail North America.
  • Build relationships with adidas Retail & Trade Marketing client stakeholders in order to understand creative needs.
  • Solidify the process for intaking & delivering client creative assets leveraging HH Global Creative Teams on time and within budget.
  • Work with internal or external teams to determine project scope and deliverables, develop project timelines, and adjust timelines as needed, based on revisions.
  • Outline creative project plans and manage executions of work streams with key milestones and timelines for in-store and online channel marketing activities.
  • Support Marketing & In-Store Communications creation across e-Commerce, as well as the DTC & Wholesale retail fleet.
  • Review creative work in progress in detail in order to ensure accuracy against brief.
  • Coordinate and lead client-facing cross-functional creative presentations (pitch-backs).

Senior Event Manager

World Vision
Portland, OR
01.2021 - 01.2023
  • Create best in class in-person, virtual and hybrid donor conferences, events and experiences for prospects, current donors and/or partners by providing opportunities for personal experiences that educate, change hearts, promote long-term partnerships with World Vision, and result in increased revenue for the organization.
  • Oversee the work of project teams(s) through the life cycle of the event from planning through implementation.
  • Manage, consult and collaborate with clients, internal partners, and division leaders to design World Vision complex events.
  • Partner with product and program teams to ensure integration of product messaging and global power claims.
  • Negotiate and steward contracts for venue, vendors and food and beverage.
  • Gather and report post-event results. Analyze effectiveness and recommend modifications for future event strategy.

Nike Design (BRS) Culture & Community Program Manager/Producer

Nike, Inc.
Beaverton, OR
01.2017 - 01.2021
  • Develop the creative capability for Nike Design through the creation of content, programming and experiences that serve to unite, inspire, inform and develop Nike's global creative community.
  • Managed and developed strategic relationships throughout the global design landscape, including innovation, art, entertainment, and influencer communities in development of multiple programs including creative speaker series, leadership experiences, hands on workshops, quarterly design cafés and one-off design collaborations.
  • Researched, developed and executed a series of quarterly creative speaker series events aligned to the seasonal strategy and trending themes; VIP speakers include global artists such as; Ruth Carter, Hank Willis Thomas and Refik Anadol.
  • Developed content and messaging for, and executed production of, Nike Design's Quarterly Design Cafés with the purpose of inspiring and informing the Nike global design community; a couple keynote speakers to note: VIP athlete Ndamukong Suh and global artist Lucy McRae.
  • Planned, coordinated and hosted quarterly design leadership experiences aimed at aligning and inspiring the future seasonal direction for Senior Design Leadership Team.
  • Developed and drove hands-on creative hands on and virtual workshops for the global design community.
  • Program partner with the D&I Team on managing design experiences for the Serena Williams Design Crew Apprenticeship Program Year 2 (SWDC).
  • Co-Chaired the Women in Nike Design (WIND) Council; intersected efforts with Women in Nike (WON) and other chapter networks on key programs and experiences.

Global Program Operations Specialist

Nike, Inc.
Beaverton, OR
01.2015 - 01.2017
  • Liaison between multiple departments. Provided administrative and cross-functional support. Self-started two sketch-assignments each in a different department: Digital Product Creation and Nike Design (Blue Ribbon Studio).
  • Developed concept and assisted with strategy development to create physical digital lab for designers.
  • Managed and cultivated the relationship between Digital Product Creation team and external branding agency.
  • Managed two apprenticeship programs over the course of two Fall semesters between SCI-Arc (LA based Architecture School) and Nike Design.

Events & Marketing Manager

ESPN Radio
Bristol, CT
01.2008 - 01.2015
  • Developed and drove the development and execution of ESPN Radio's tentpole events and VIP hospitality programs surrounding major sporting events.
  • Created relationship-driving hospitality/client engagement opportunity for key local based advertisers and partners.
  • Collaborated with the network sales team and cross-functional team partners to develop and execute hospitality promotional events, and initiatives that drove revenue and built client relations on a national and local level.
  • Responsible for developing a creative and compelling story for each hospitality event program, highlighting the ESPN brand, the radio brand and/or the local radio show brand as it relates to each sporting event (Super Bowl, College Football Playoffs, NBA All Star and MLB All Star Weekend).
  • Responsible for event on-site activation, which included branding/signage, merchandise, credentials, sponsorship activations and VIP radio talent meet and greets.
  • Planned and executed live radio broadcasts & events, which included working directly with the on-air talent and guests of national simulcast shows (Mike & Mike, The Herd with Colin Cowherd and SVP & Russillo (i.e. Fall Football Tour), as well as, managed vendors and sponsors relationships onsite.
  • Worked with the ESPN design team to create & distribute all marketing collateral, to include digital invitations, signage, complex one sheets, credentials, production guides and itineraries as it pertains to our hospitality events, promotions and/or remote broadcasts.
  • Managed MLB, NBA, NFL ticket allocation process and distribution across all ESPN Audio departments.

Operations Coordinator

Save the Children
Westport, CT
01.2003 - 01.2006
  • Responsible for efficient operations of communication and information sharing between geographies, the agency and potential donors.
  • Began as Program Associate, Promoted within 1 year to Operations Coordinator.
  • Backstopped area operations managers for four regions: Africa, Asia, Latin American/Caribbean and Middle East/Eurasia.
  • Managed department office systems by coordinating and overseeing volunteers, interns, temporary employees, supplies, files and space arrangements.
  • Trained and supervised the program associate to assist area operations managers, regional area directors, field office directors, and deputy field office directors in visas and travel arrangements, consultancy agreements and
  • Worked with program associate to ensure strong administrative support and to streamline administrative and operational systems. Worked to increase program associate's skill set.
  • Identified new federal funding opportunities and assisted with the collection and compilation of information on upcoming strategic opportunities.

Education

Bachelor of Arts - English

University of Oregon
Eugene, OR

Skills

  • Event and program management
  • Concept development
  • Team leadership
  • Relationship management
  • Creative vision
  • Event production
  • Strategy execution
  • Brand storytelling

WEBSITES, PORTFOLIOS, PROFILES

www.linkedin.com/in/hollyabraham

Timeline

Account Marketing Planner

HH Global - Adidas
01.2023 - Current

Senior Event Manager

World Vision
01.2021 - 01.2023

Nike Design (BRS) Culture & Community Program Manager/Producer

Nike, Inc.
01.2017 - 01.2021

Global Program Operations Specialist

Nike, Inc.
01.2015 - 01.2017

Events & Marketing Manager

ESPN Radio
01.2008 - 01.2015

Operations Coordinator

Save the Children
01.2003 - 01.2006

Bachelor of Arts - English

University of Oregon

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