Holly Ann Sumner
Baton Rouge,LA
Summary
An enthusiastic marketing and business developer eager to contribute to team success through hard work, attention to detail and excellent organizational skills. As once been called The Dynamic Director - oversee every facet of production with strong project management and decision-making skills. Brings comprehensive knowledge to production writing, planning, and technical operations, while being skilled at coordinating production plans and event planning to complete work under tight deadlines.
Overview
18
18
years of professional experience
Work History
HIGH SCHOOL VOLLEYBALL REFEREE, VICE PRESIDENT
LHSAA
08.2006 - Current
- Assist with tournament organization efforts for smooth execution, including scheduling, coordination, and facility setup.
- Head of training 60+ referees and run a recruiting of program, where I have help cultivate over 50 officials in our association.
- Support community outreach initiatives by volunteering time at local schools and clubs to promote the sport of volleyball and encourage youth participation.
SALES & MARKETING REP
Non-Profit - Ducks Unlimited
09.2012 - Current
- Expanded market reach by conducting thorough industry research and identifying potential new clients.
- Attended industry trade shows to network with potential customers, generating new leads and opportunities for business growth.
SENIOR MARKETING COORDINATOR
DelVal Flow Controls
05.2020 - 05.2023
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Established best practices for managing budgets across various channels efficiently-including paid media spend allocation-minimizing costs while maximizing ROI.
- Coordinated public relations efforts, securing positive media coverage and enhancing our company''s reputation throughout North America, Latin America, Canada and Asia.
MARKETING AND SALES DIRECTOR
Title Stream, LLC
05.2018 - 05.2020
- Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
- Formed strategic partnerships and connected with potential clients in the loan process & real estate agents to drive business development.
GUEST EXPERIENCE & MARKETING DIRECTOR
LSU Dining/Chartwells
12.2016 - 05.2018
- Managed cross-functional teams within LSU's campus organizations to execute successful marketing initiatives, enhancing company reputation and customer engagement.
- Developed comprehensive marketing plans for product launches in 30 concepts on LSU campus, resulting in increased meal plan sales and market share for LSU Dining.
- Spearheaded digital marketing efforts, including website redesign and social media strategy, driving significant growth in online traffic and conversions managing a team of 4 interns, marketing assistant and graphic designer.
SALES REPRESENTATIVE
Roofing Supply Group/Beacon Supply
11.2014 - 05.2016
- Worked closely with other sales representatives to coordinate joint selling efforts for larger account opportunities.
- Contributed to overall team success by sharing insights, best practices, and lessons learned from individual experiences with marketing sales.
ON-PREMISE MARKETING MGR
Anheuser Busch/Mockler Beverage
01.2011 - 03.2016
- Collaborated with cross-functional teams for successful product launches and promotions of Budweiser products.
- Increased brand awareness by developing and executing strategic marketing campaigns within on-premise accounts while growing portfolio from 12 to 96 in 4 years.
BARTENDER
Walk-on's & Sammy's Grill
04.2008 - 10.2014
- Served high customer volumes during special events, nights, and weekends, while managing customers, cash handling duties and multitasking in a fast pace environment.
Education
Marketing
Southeastern Louisiana University
Louisiana01.2012
Skills
- Communication & Leadership skills
- Ensuring customer satisfaction
- Decision maker and active listener
- Proficient in Microsoft Office
- Social Media coordination
- Creating and Implementing Marketing Plans and Budgeting
- Networking & Public speaking
- Integrated marketing understanding
- Understanding sales retention
- Market trends tracking and forecasting
- Research and trend analysis
- Brand building and Product Launches
- Partnership Marketing
- Event planning and execution
- Marketing campaign management
- CRM Management
- Target Market Analytics
Timeline
SENIOR MARKETING COORDINATOR
DelVal Flow Controls
05.2020 - 05.2023
MARKETING AND SALES DIRECTOR
Title Stream, LLC
05.2018 - 05.2020
GUEST EXPERIENCE & MARKETING DIRECTOR
LSU Dining/Chartwells
12.2016 - 05.2018
SALES REPRESENTATIVE
Roofing Supply Group/Beacon Supply
11.2014 - 05.2016
SALES & MARKETING REP
Non-Profit - Ducks Unlimited
09.2012 - Current
ON-PREMISE MARKETING MGR
Anheuser Busch/Mockler Beverage
01.2011 - 03.2016
BARTENDER
Walk-on's & Sammy's Grill
04.2008 - 10.2014
HIGH SCHOOL VOLLEYBALL REFEREE, VICE PRESIDENT
LHSAA
08.2006 - Current
Marketing
Southeastern Louisiana University
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