Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic

Holly Bates

Las Vegas

Summary

Brand leader and multimedia specialist with proven success in enhancing brand visibility through strategic advertising and visual storytelling. Experienced in founding and operating creative businesses, with expertise in photography, video production, and content strategy. Skilled in leading cross-functional teams to develop integrated campaigns that drive growth and engagement. Strong background in market analysis and digital advertising, with a focus on effective communication and teamwork to implement innovative strategies.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Sales & Marketing Specialist

Sinclair Broadcast Group
Las Vegas
06.2024 - Current
  • Develop and execute integrated marketing campaigns across linear and digital platforms.
  • Lead creative planning and performance analysis for client campaigns.
  • Conduct market research, identify target audiences, and support brand growth.
  • Collaborate with cross-functional teams to meet client-specific KPIs.
  • Established and nurtured strategic client relationships to support long-term business growth and campaign success.

Founder, Director of Photography & Multimedia

Ampd Viz
08.2019 - Current
  • Lead brand direction, content strategy, and creative execution for media coverage and campaigns.
  • Manage full production lifecycle: from conceptual photography and videography to post-production.
  • Build and maintain long-term client relationships through impactful visual storytelling.
  • Specialize in music and event photography with a focus on festivals, concerts, artist features, branded activations, portrait sessions, and social campaign content direction.

Security & Promotions Staff

Rams Head Live
Baltimore
08.2023 - 05.2024
  • Ensured safety and a premium guest experience for general admission and VIP attendees at high-capacity concerts and live events.
  • Managed crowd control, VIP access, and artist security logistics with professionalism and precision.
  • Supported on-site promotional activations, brand engagement campaigns, and guest interaction efforts to enhance the overall event experience.

Digital Marketing & Sales Account Coordinator

Sinclair Broadcast Group
Hunt Valley
03.2023 - 05.2024
  • Oversaw onboarding and ongoing support for 90+ clients across digital marketing portfolios.
  • Created monthly performance reports and coordinated campaign optimization strategies.
  • Designed and led comprehensive onboarding and training programs for new hires, ensuring rapid integration and performance readiness.
  • Collaborated with internal fulfillment teams to ensure campaign benchmarks and deadlines were consistently met.

Social Media Manager

Self-employeed
Tampa
07.2019 - 03.2023
  • Spearheaded digital branding, original content production, and audience engagement strategies for creators and small businesses.
  • Increased engagement and audience growth by leveraging algorithm insights, trend analysis, and platform optimization.
  • Executed multi-channel campaigns, managing strategy, content creation, and cross-platform scheduling.
  • Organized collaborative projects and built strong networks with influencers and creators to amplify campaign reach.
  • Engaged with the online community, responding to comments and messages to foster a positive brand image.

Education

B.A. - Mass Communications Visual Production & Marketing

University of South Florida
Tampa, FL

Skills

  • Brand strategy and development
  • Visual storytelling
  • Cross-platform campaign execution
  • Team leadership and client management
  • Photography and videography
  • Adobe Creative Suite expertise
  • Social media strategy
  • Market analysis and audience targeting
  • Digital content strategy
  • B2B and B2C marketing campaigns
  • Strategic campaign execution
  • Paid media strategy
  • Influencer activation
  • Digital analytics tools
  • Client relations management
  • CRM and project management tools
  • SEO strategies
  • SEM techniques
  • Website optimization strategies
  • AP style writing
  • Copywriting skills
  • Scriptwriting expertise
  • Public relations and brand messaging
  • Event production coordination
  • Executive communication skills

Certification

  • Adobe Certified Associate, 01/01/15, Present
  • JIRA Certified User, 01/01/23, Present

Timeline

Sales & Marketing Specialist

Sinclair Broadcast Group
06.2024 - Current

Security & Promotions Staff

Rams Head Live
08.2023 - 05.2024

Digital Marketing & Sales Account Coordinator

Sinclair Broadcast Group
03.2023 - 05.2024

Founder, Director of Photography & Multimedia

Ampd Viz
08.2019 - Current

Social Media Manager

Self-employeed
07.2019 - 03.2023

B.A. - Mass Communications Visual Production & Marketing

University of South Florida

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