Summary
Overview
Work History
Education
Skills
Certification
Contact - Summary
Timeline
Generic

HOLLY BENSON

Charlotte,NC

Summary

Sales Manager Accomplished Sales Manager offering 9 years of experience developing and maximizing territory insurance sales. Diligent in building and retaining agency relationships by providing support and attentive service. Expertise in marketing strategies, product promotion and sales support to achieve market penetration. Successful record of expanding network connections through persuasive product training and key agency relationships..

Overview

28
28
years of professional experience
1
1
Certification

Work History

Sales development manager

Liberty Mutual
03.2023 - Current
  • Working with group of agents to promote sales growth and agency profitability
  • Developing sales programs and incentives, coaching agents, and holding sales appointments.
  • Trained and mentored sales personnel to apply best practices and techniques.
  • Developed deep understanding of customer needs, priorities and pain points to deliver customized service.
  • Developed and implemented successful sales strategies to drive growth and exceed revenue targets.
  • Developed and maintained relationships with key agents to increase sales and customer retention.
  • Formulated well-defined action plan to prioritize potential clients and achieve and exceed objectives.
  • Analyzed sales data to identify opportunities for improvement and created action plans to capitalize on those opportunities.
  • Created and executed outbound demand generation campaigns, calls and emails to deliver qualified leads for sales team.
  • Communicated product quality and market comparisons by creating sales presentations.
  • Built relationships with agents and agencies in my territory to establish long-term business growth.
  • Managed accounts to retain existing relationships and grow share of business.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
  • Prepared sales presentations for agents showing success and credibility of products.

Sales Manager and Trainer

State Auto/Liberty Mutual
04.2022 - 03.2023
  • Providing training sessions for Small Commercial, Workers Compensation, Farm and Ranch, and Basic Fundamentals courses.
  • Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
  • Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
  • Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
  • Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
  • Met with clients, delivering presentations, and educating on product and service features and offerings.
  • Established and cultivated solid business relationships with new or existing customers.
  • Closed lucrative sales deals using strong negotiation and persuasion skills.
  • Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
  • Evaluated performance against goals and implemented appropriate development plans.
  • Utilized metrics to modify low-performing sales and marketing programs and plans to increase effectiveness.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Implemented systems and procedures to increase sales.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
  • Prepared sales presentations for clients showing success and credibility of products.
  • Directed sales support staff in administrative tasks to help sales reps close deals.

Internal Life Sales Manager

Encova Life
10.2020 - 04.2022
  • Training and support for TSM's, promoting sales in territory, and managing a large book of P&C insurance.
  • Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
  • Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
  • Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
  • Established and cultivated solid business relationships with new or existing customers.
  • Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
  • Utilized metrics to modify low-performing sales and marketing programs and plans to increase effectiveness.
  • Built relationships with customers and community to establish long-term business growth.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Prepared sales presentations for clients showing success and credibility of products.
  • Demonstrated products to show potential customers benefits and advantages and encourage purchases.

Internal Life Sales Specialist

Grange Life
08.2014 - 10.2020
  • Promoting incentive trips and programs, providing sales support, and hosting webinars on products and services to my territory agencies.
  • Demonstrated product features, answered questions and persuasively overcame objections.
  • Motivated and trained 500 agents to meet and exceed sales goals through positive reinforcement.
  • Partnered with marketing teams to provide insight about development of product pitches, boosting sales projections.
  • Trained and mentored new sales representatives.
  • Retained excellent client satisfaction ratings through outstanding service delivery.
  • Developed and maintained comprehensive understanding of products, services and competitors to enhance sales presentations.
  • Developed and implemented sales strategies to increase profits.
  • Generated weekly and monthly reports on sales performance to provide recommendations to meet sales goals.
  • Negotiated contracts with clients and developed relationships with key personnel.
  • Developed and delivered engaging sales presentations to convey product benefits.
  • Utilized CRM software to manage agencies accounts and track performance metrics.

Sales Support

Huntington Insurance
08.2012 - 08.2014
  • Providing sales support, technical support, and training to newly appointed agents
  • Creating field relationships and supporting sales and contact planning.
  • Developed solutions to sales challenges and maximized business opportunities.
  • Organized promotional events and interacted with community to increase sales volume.
  • Attended [Number] retailer and distributor product and sales training events to consistently increase product knowledge.
  • Communicated progress of monthly and quarterly initiatives to internal and external sales teams.
  • Resolved issues through active listening and open-ended questioning, escalating major problems to manager.
  • Hired, managed, developed and trained staff, established and monitored goals, conducted performance reviews and administered salaries for staff.

Agency Owner Farmers Insurance Franchise

Farmers Insurance
10.1995 - 09.2005
  • Offering quotes to existing clients, working with the sales team, and handling client calls to rectify problems and issues on insurance policies.
  • Assessed customer needs and developed individualized solutions to reach customer satisfaction.
  • Designed strategic marketing and advertising campaigns to enhance agency development in market.
  • Attended seminars, conferences and organizational activities to maintain management expertise.
  • Oversaw day-to-day production and growth of agency, turning over more than 1,000 policies per year through agency development program.
  • Maintained personnel files and regularly conducted audits to verify accuracy of information.
  • Supervised all agency activities to promote proper planning, coordination and organization.
  • Developed and implemented successful business plans focused on cost-effective service delivery and revenue development.
  • Tracked and evaluated financial performance in order to make proactive adjustments to business plans.
  • Consulted with customers to assess needs and propose optimal solutions.
  • Prepared bank deposits and handled business sales, returns and transaction reports.
  • Trained and motivated employees to perform daily business functions.
  • Developed and implemented marketing strategies to generate new customers and increase sales and profit margins.
  • Oversaw business budget planning and administration, accounting functions, purchasing, and bi-weekly payroll to handle financial needs.
  • Put together realistic budgets based upon costs and fees for successfully operating business.
  • Introduced new methods, practices, and systems to reduce turnaround time.
  • Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
  • Conducted target market research to discover customer needs and analyze competitor trends.
  • Adhered to regulatory and policy changes and made necessary adjustments to maintain overall success.
  • Worked with marketing teams to create print and online advertisements to bring in new customers.
  • Prepared annual budgets with controls to prevent overages.
  • Interacted well with customers to build connections and nurture relationships.

Education

Business Management -

Ohio State University

Columbus State

Risk Management and Insurance -

Hondros College

Skills

  • Property and Casualty License
  • CRM
  • Marketing
  • Outlook
  • Sales
  • Training
  • Business Development
  • Microsoft Office
  • Life and Health Insurance
  • Competent Communicator Toastmaster
  • Advanced Communicator Toastmaster
  • Bronze Level Communicator Toastmaster
  • Coaching and Mentoring
  • Product and Service Management
  • Sales Territory Growth
  • Account and Territory Management
  • Business Development and Planning
  • Time Management
  • Sales Presentation
  • Sales Expertise
  • Persuasive Negotiations
  • CRM Software
  • Goals and Performance
  • Database Management
  • Sales Strategy Development
  • Negotiations Expert and Strong Deal Closer
  • Communication and Engagement Techniques
  • Excellent Communication Skills
  • Sales Team Training

Certification

  • Property and Casualty
  • Life Accident and Health
  • Toastmaster

Contact - Summary

Dynamic sales professional with background in developing and implementing effective sales strategies. Proven track record of increasing sales with new agents by coaching them on a weekly basis and holding them accountable for weekly and quarterly goals. Demonstrated ability to lead and motivate insurance agents to consistently meet and exceed targets. Experienced in developing customer relationships, market analysis and product positioning.

Timeline

Sales development manager

Liberty Mutual
03.2023 - Current

Sales Manager and Trainer

State Auto/Liberty Mutual
04.2022 - 03.2023

Internal Life Sales Manager

Encova Life
10.2020 - 04.2022

Internal Life Sales Specialist

Grange Life
08.2014 - 10.2020

Sales Support

Huntington Insurance
08.2012 - 08.2014

Agency Owner Farmers Insurance Franchise

Farmers Insurance
10.1995 - 09.2005

Business Management -

Ohio State University

Columbus State

Risk Management and Insurance -

Hondros College

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HOLLY BENSON