Summary
Overview
Work History
Education
Accomplishments
Timeline
Generic

Holly Berger

Fort Collins,CO

Summary

Dynamic and accomplished Swiss Army Knife of Channel Distribution with a proven track record at successful technology manufacturers specializing in distribution and client development and strategic sales. Specialized in building strong partnerships and innovative solutions, with notable accolades. Expert in negotiation and team leadership, driving growth and operational excellence.

Overview

15
15
years of professional experience

Work History

Director of Channel Distribution

Alcatel-Lucent Enterprise, Inc.
03.2018 - Current
  • Champion client development by providing solutions through value proposition, outstanding customer support, and strategic sales including C-level interaction.
  • Leveraged professional networks and industry knowledge to strengthen client Distribution relationships and create a true partnership for growth.
  • Lead channel sales and operation teams through continuous development, product
    knowledge training, and by hosting quarterly reviews, business alliance meetings, and attending trade shows.
  • Track and report accurate metrics by distribution channel, forecast monthly
    channel sales, and manage channel pipeline
  • Spearheaded innovative approaches to resource allocation and strategic planning.

Channel Sales Manager - Direct Market Resellers

Alcatel-Lucent Enterprise, Inc.
05.2016 - 03.2018
  • Built and maintained strong, positive relationships with DMR channel partners.
    This included building collaborative strategic plans, addressing partner needs,
    and resolving conflicts.
  • Developed solutions and mange incentive programs with partners to aid in winning new business and drive sales.
  • Track and analyze sales performance, providing insights and recommendations
    for improvements.

Channel Sales Operations Manager

Alcatel-Lucent Enterprise, Inc.
05.2015 - 05.2016
  • Developed and enhances processes and procedures for effective order flow and
    partner management. Identifies cost and benefit of potential improvements and
    manages the implementation of improvements.
  • Developed strong relationships with vendors, resulting in better pricing an
    improved service quality.


Business Development and Client Management Manager

Hewlett Packard Enterprise, HPE
12.2009 - 05.2015
  • Cultivated partnerships with external stakeholders to maximize business
    opportunities and extend network reach within the industry sector.
  • Maintained positive customer relations by addressing problems head-on and
    implementing successful corrective actions.

Education

San Francisco State University
San Francisco, CA

Accomplishments

  • Recognized Women in the Channel, 2021/2022
  • Peer Awarded - ALE All-Star Award 2023/2024
  • ALE Channel Sales Manager of the year 2018 - 2021
  • Team Member, ALE Corporate Social Responsibility focusing on Diversity, Equity
    and Inclusion

Timeline

Director of Channel Distribution

Alcatel-Lucent Enterprise, Inc.
03.2018 - Current

Channel Sales Manager - Direct Market Resellers

Alcatel-Lucent Enterprise, Inc.
05.2016 - 03.2018

Channel Sales Operations Manager

Alcatel-Lucent Enterprise, Inc.
05.2015 - 05.2016

Business Development and Client Management Manager

Hewlett Packard Enterprise, HPE
12.2009 - 05.2015

San Francisco State University

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Holly Berger