HOLLY BROADWAY
Oak Ridge,NC
Summary
Dedicated and adaptable professional with a proactive attitude and the ability to learn quickly. Strong work ethic and effective communication skills. Eager to contribute to a dynamic team and support organizational goals.
Overview
10
10
years of professional experience
Work History
Senior Manager Product Development
MAS US Holdings
Asheboro, NC
01.2022 - Current
- Managed product development and merchandising in categories including women's and kids' hosiery and socks.
- Maintained development trackers and oversaw all product development milestones to production, including color development, testing, product packaging, photography, fit samples, pre-production, and production approvals.
- Effectively communicated with factory partners to meet calendar deadlines.
- Cost negotiation between factories, fabric mills, and cross-functional teams to meet company margin goals.
- Conducted market and trend research for hosiery categories to support the product assortment proposals for private label brands.
- Partnered with design for manufacturability to meet sustainability goals and minimize overproduction and sampling.
- Created incentivized product review campaigns to boost e-commerce sales and navigated Walmart systems, including Retail Link and Item 360, for item set-up and PDP monitoring and updates.
- Developed and implemented strategies to improve operational efficiency, reduce costs, and increase productivity.
- Analyzed data from market research surveys to identify trends and develop actionable insights for organizational growth.
- Coordinated with internal departments to ensure successful execution of projects according to timeline and budget constraints.
- Managed a team of 6 employees by providing guidance, setting goals and objectives, delegating tasks, and monitoring performance.
- Maintained a database of competitor products and pricing information.
- Created detailed technical specifications for product components.
Merchandising Manager
MAS US Holdings
Asheboro, NC
07.2019 - 01.2022
- Collaborated with designers to create new collections that align with current trends.
- Conducted weekly customer calls to give updates on development status and review samples.
- Visited competitors' retail stores to analyze product trends and layout of store(s).
- Managed sample development to meet customer product acceptance criteria.
- Actively reviewed samples from proto through production for measurements, construction, fit, and color.
- Organized and supervised photoshoots with photographer and model for each season.
- Worked closely with production testing labs to ensure all fabric and trims are approved before exiting the factory.
- Knowledgeable in the production process, fabrics, trims, as well as current trends in the market.
Product Development Associate
Kayser-Roth
Greensboro, NC
03.2018 - 07.2019
- Discussed design and fit intent with the design team to ensure their vision is delivered.
- Worked closely with overseas vendors to make sure samples are submitted on time.
- Assisted pattern maker and technical designer during live fit sessions.
- Identified alternative garment construction ideas if cost issues arise.
- Evaluated Size Sets, Pre-Production, and Top of Production samples.
- Reviewed lab dips, bulk fabric, and shade bands against design-approved standards.
- Was responsible for 7 brands: Hue, Utopia, Anna & Ava, Kohl's Vera Wang, No Nonsense, Sam's, and Kendall & Kylie.
- International travel experience (Southeast Asia - April 2018): worked closely with our vendors at their factories on any outstanding issues/concerns, and made sure the knitting and sewing lines were running efficiently to maintain ex-factory
Product Development Assistant
Kayser-Roth
Greensboro, NC
04.2016 - 03.2018
- Evaluated and approved pre-production and top-of-production samples for No Nonsense and Kohl's Vera Wang.
- Reviewed construction, color, and overall quality of product before moving to production.
- Assisted the team during fit sessions to ensure consistent garment fit.
- Communicated quality issues to vendors and team members.
- Maintained accurate records in PLM and development tracking charts.
- Proactively followed up with vendors for samples and color submits.
Specification Technician
Hanesbrands
Rural Hall, NC
05.2015 - 04.2016
- Helped develop specs for prototypes with defined sketches, construction, measurement details, and grade rules.
- Communicated details to achieve the desired outcome for development.
- Executed development process and associated requirements to ensure work is completed in a timely manner.
- Tracked prototype sample timing requirements in order to meet deadlines
- Provided input to improve the process and support optimum speed-to-market.
Sales Supervisor
Macy's
Winston-Salem, NC
11.2014 - 05.2015
- Supervised selling activities for accessories and handbags floor.
- Improved customer service through coaching and monitoring selling behaviors.
- Provided product knowledge to sales associates to help improve selling.
- Communicated advertising and sales information to the team each morning.
- Solved problems, acted decisively, and persisted in the face of obstacles.
- Helped upper management team with exceeding sales goals each month.
- Oversaw hiring process for new personnel within the department.
- Led employee performance evaluations and rewarded top performers to retain quality personnel.
- Intervened in difficult customer situations to resolve issues quickly and efficiently.
- Managed inventory levels at store locations according to corporate guidelines.
Education
Bachelor of Science - Consumer, Apparel, And Retail Studies
University of North Carolina At Greensboro
Greensboro, NC12-2014
Skills
- Vendor Management
- Market Research
- Product Development
- Cross-functional team leadership
- Problem-solving abilities
- Customer Relations
- Communication Skills
- Multitasking Abilities
Accomplishments
- Datacolor Certified Colorist, 2021-2023
- Hosiery 101 Course Completion, 2021
- Kohl's Certified Colorist, 2017–2019
Timeline
Senior Manager Product Development
MAS US Holdings
01.2022 - Current
Merchandising Manager
MAS US Holdings
07.2019 - 01.2022
Product Development Associate
Kayser-Roth
03.2018 - 07.2019
Product Development Assistant
Kayser-Roth
04.2016 - 03.2018
Specification Technician
Hanesbrands
05.2015 - 04.2016
Sales Supervisor
Macy's
11.2014 - 05.2015
Bachelor of Science - Consumer, Apparel, And Retail Studies
University of North Carolina At Greensboro
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