HOLLY BURKE
Acworth,GA
Summary
.
Marketing professional with extensive experience in executing field marketing strategies and optimizing regional campaigns. Known for fostering collaborative team environments and driving impactful results. Reliable and adaptable, leveraging analytical skills and creativity to meet evolving business needs.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Associate Field Marketing Manager
Pernod Ricard USA
11.2022 - 01.2024
- Managed $16.5 million A&P budget across 8 markets
- Implemented effective tracking systems to measure campaign success and inform future marketing decisions.
- Established strong relationships with key industry influencers to expand brand reach.
- Optimized regional marketing budget, maximizing return on investment.
- Streamlined processes for event planning and execution, reducing overall costs while maintaining high-quality experiences for attendees.
- Coordinated cross-functional teams for successful product launches and promotions.
- Mentored junior team members, fostering professional development and growth within the department.
Bar Manager
Montana's Bar & Grill
01.2011 - 01.2020
- Improved financial accuracy by 25% by streamlining Bar A/P and financial reporting processes
- Maintained records for $250K liquor inventory and purchases, optimizing budgeting accuracy
- Analyzed financial data such as costs associated with waste reduction and cost control initiative
Accounting Assistant
Malone Construction
01.2013 - 01.2014
- Achieved a 90% decrease in reconciliation discrepancies by performing detailed account analysis and reconciliations
- Increased financial transparency by 30% through effective accounting reports summarizing 100+ accounts payable datasets
- Entered financial data into databases for verification and reconciliation
- Executed internal company audit
Education
Bachelor of Science - Applied Mathematics
University of North Georgia
Dahlonega, GASkills
- Advanced Excel
- Financial Reporting
- Event Management
- CRM Management
- Brand Standards
- Budgeting and Allocation
- Oracle
- Power BI
- SQL
Certification
- Consumer Insights, Strategic Planning & Marketing Effectiveness, Target Internet
- Forensic Accounting and Fraud Examination, West Virginia University
Timeline
Associate Field Marketing Manager
Pernod Ricard USA
11.2022 - 01.2024
Accounting Assistant
Malone Construction
01.2013 - 01.2014
Bar Manager
Montana's Bar & Grill
01.2011 - 01.2020
- Consumer Insights, Strategic Planning & Marketing Effectiveness, Target Internet
- Forensic Accounting and Fraud Examination, West Virginia University
Bachelor of Science - Applied Mathematics
University of North Georgia
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