Holly Castorina
Brooklyn,NY
Summary
Results-driven marketer with expertise in stakeholder management, digital marketing, and driving multi-channel campaigns from concept to execution. Skilled in building strong corporate relationships, creating impactful content, and leveraging CRM tools to boost engagement and growth. Experienced in managing budgets, optimizing performance, and delivering results in fast-paced environments. Holds a Bachelor’s in Marketing & Public Relations from Queensland University of Technology.
Overview
6
6
years of professional experience
Work History
Business Development Associate - GSM
Klarna
New York, NY
10.2023 - Current
- Conducted in-depth stakeholder mapping to identify key decision-makers, influencers, and partners across multiple industries, ensuring alignment with Klarna’s business objectives, and strategic growth initiatives.
- Developed and maintained comprehensive databases of stakeholders, tracking engagement and progress, and utilizing insights to inform targeted outreach and relationship-building strategies.
- Supported the business development team in crafting personalized outreach strategies, ensuring the alignment of Klarna's offerings with the needs and objectives of potential partners.
- Drafted and refined executive-level communications, including emails and LinkedIn messages, to support CCO outreach efforts and drive successful partnerships.
- Utilized stakeholder mapping data to guide event invitation lists, tracking invitees and ensuring alignment with key partnership objectives and targeted outreach.
Customer Experience & Marketing Manager
Investa Property Group
Brisbane, QLD
03.2020 - 06.2023
- Increased sign-ups and engagement for Investa’s occupant experience app by 67% through the strategic execution of targeted digital and onsite activations and campaigns.
- Developed and refined copy for Investa’s app and paid social media channels, collaborating with internal teams and external contractors to achieve a 13% increase in engagement rates.
- Managed B2B partnerships, identifying opportunities for long-term collaboration and building mutually beneficial relationships with both internal teams and external partners.
- Drove lead generation and captured data within CRM systems, optimizing the sales pipeline and enhancing lead conversion rates.
- Designed and implemented digital and print marketing collateral (eDMs, website updates, signage, and sales presentations), increasing brand recognition and customer engagement.
- Managed project budgets, timelines, and operational efficiency, ensuring on-time and on-budget delivery of all marketing initiatives.
- Partnered with the internal sales team to assess leasing opportunities and drive business development in key markets.
- Delivered detailed campaign performance reports and provided actionable insights to senior leadership, driving continuous optimization and strategic decision-making.
QLD Engagement Lead & Cluster Community Manager
Equiem
Brisbane, QLD
04.2019 - 03.2020
- ed a team of four Community Marketing Managers across Australia, ensuring the effective execution of integrated B2B marketing campaigns and promotions, aligning with company objectives and delivering measurable results.
- Developed and presented comprehensive marketing proposals with a budget exceeding $500,000 AUD, overseeing both internal and external financial planning, and providing detailed performance reporting to ensure campaign effectiveness.
- Optimized and copy-edited content for B2C-facing websites, driving a 9% increase in web traffic and enhancing brand visibility among key industry stakeholders.
- Collaborated with clients to create tailored marketing activation calendars, targeting areas for improvement and aligning strategies with business KPIs, resulting in optimized campaign outcomes.
- Directed onsite and digital marketing activations, events, and competitions, boosting community engagement by 54% and strengthening brand loyalty within target sectors.
- Led recruitment efforts, documented staff performance, and implemented performance recovery plans to ensure consistent team productivity and high service standards.
- Managed end-to-end event activations, including design conception, vendor procurement, construction management, budget oversight, talent management, and technical operations, ensuring flawless execution.
Education
Bachelor of Business - Marketing & Public Relations
Queensland University of Technology
Brisbane, Australia07.2020
Skills
- Marketing Collateral Design – Skilled in designing and executing marketing materials (digital ads, sales decks, promotions) to support brand goals
- Campaign Management – Experienced in planning, executing, and optimizing multi-channel marketing campaigns to drive measurable results
- CRM Management – Proficient in Salesforce and other CRM tools to track client relationships and enhance customer engagement
- Communication Skills – Strong verbal and written communication, crafting clear messaging for internal teams and stakeholders
- Time Management – Efficient in prioritizing tasks, multitasking, and meeting deadlines in fast-paced environments
- Budget Forecasting & Reporting – Experienced in budgeting, tracking, and reporting to ensure alignment with financial objectives
Timeline
Business Development Associate - GSM
Klarna
10.2023 - Current
Customer Experience & Marketing Manager
Investa Property Group
03.2020 - 06.2023
QLD Engagement Lead & Cluster Community Manager
Equiem
04.2019 - 03.2020
Bachelor of Business - Marketing & Public Relations
Queensland University of Technology
Similar Profiles
Jessica RomineJessica Romine
Quality Assurance Analyst at KlarnaQuality Assurance Analyst at Klarna
Alexandru CrâşmaruAlexandru Crâşmaru
Senior Workforce Management at KlarnaSenior Workforce Management at Klarna
Kaitlyn BeatyKaitlyn Beaty
Partner Operation Specialist at KlarnaPartner Operation Specialist at Klarna