Holly Christopher

Work History

Cornerstone

11.2024 - 11.2025

Led strategy and execution for Cornerstone-hosted events including Flagship events and Sales Kickoffs.
Drove messaging coordination with agencies for third-party hosted events.
Managed global partner sponsorships exceeding $10 million annually.
Oversaw a team of six experts supporting global programs.
Architected strategies through C-Suite steering committees for alignment.
Represented the team in company-wide meetings and product discussions.
Collaborated with regional leads on audience acquisition and management.
Delivered impact over $75 million on more than $10 million in event marketing spend.
Collaborated with senior management to develop strategic initiatives and long term goals.
Demonstrated proficient leadership skills to motivate employees and build competent teams.
Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
Provided strong leadership to enhance team productivity and morale.
Identified opportunities to improve business process flows and productivity.
Increased company growth through collaboration with sales and marketing departments.
Maintained P&L and shouldered corporate fiscal responsibility.

Snowflake

06.2021 - 11.2024

Directed event strategy, operations, and execution for Snowflake's major events, including Summit with 20,000 attendees and global Data Cloud World Tour with 50,000 attendees across 20+ cities.
Facilitated messaging, demos, and collaboration with agencies and internal teams for third-party hosted events involving AWS, Salesforce, and other strategic partners.
Oversaw global partner sponsorship programs for Snowflake's largest customer events, generating over $50 million annually.
Built and managed a high-performing team of eight subject matter experts supporting global initiatives.
Architected strategy and alignment through C-Suite steering committees to enhance decision-making processes.
Collaborated cross-functionally with regional leads on audience acquisition, attendee management, and operational goals to ensure successful event execution.

Google

11.2016 - 06.2021

Led strategy and execution for Google-hosted events, including Next US with 40,000 attendees and global Cloud Summits reaching 50,000 attendees across 25 cities.
Drove execution of third-party hosted events with industry partners, including Deloitte, Accenture, and Salesforce.
Managed a high-performing team of 24 subject matter experts supporting global programs.
Developed global partner sponsorship programs, surpassing $50 million in annual sponsorship revenues.
Collaborated cross-functionally with regional leads to enhance audience acquisition and operational efficiency.
Facilitated bi-weekly steering committee meetings with cross-functional leaders to align strategies.
Selected and managed over 12 global agencies for creative and event management services.

Fortinet

12.2015 - 11.2016

Led strategic marketing functions for over 50 global customer and partner events annually.
Directed activities to enhance event awareness, registration, sponsorship, and audience engagement.
Developed global partner sponsorship programs that increased visibility and participation in events.
Negotiated and managed partnerships with multiple creative and event management agencies.
Mentored an internal team of subject matter experts to support global program initiatives.

VMware

05.2008 - 12.2015

Lead strategic integrated event marketing functions for the largest customer and partner events at VMware including VMworld US (23,000 attendees), VMworld Europe (9,000 attendees), Partner Exchange (4,500 attendees) and Partner Leadership Summit (500).
Managed all internal and external activities that drove event awareness, registration, and audience engagement including website models, sales incentives, customer and partner promotions, integrated marketing campaigns including website content, social media strategy, paid search, print and digital assets, media buys and segmented email campaigns to attract, retain, and convert over 32,000 + attendees annually, generating $20M+ in revenue.
Developed and drove global partner sponsorship programs for VMware's largest customer and partner events; more than doubled sponsorship revenues from 2008 to 2014, in excess of $30M+ annually.
Created sponsorship revenue models and managed event related budgets in excess of $15M+ annually.
Owned the design and execution of the brand driven customer journey and user interface from digital through the attendee onsite journey ensuring key messages and engagements supports overall event goals.
Creatively directed the premier customer and partner networking events globally for up to 20,000+ guests with annual budgets of $5m.