Holly Firoozi
Leesburg
Summary
Regional Catering Sales Manager with impressive track record of improving sales and growing company customer base. Innovative program management, strategic planning and team leadership skills. Successful team builder with exceptional communication abilities.
Overview
18
18
years of professional experience
Work History
Regional Catering Sales Manager
TooJay's Gourmet Deli
09.2023 - Current
- Increased event bookings by developing and implementing effective catering sales strategies.
- Organized corporate meetings, special events and social occasions to satisfy client requirements and increase facility revenues.
- Performed service and menu upgrades and upselling activities to meet predetermined revenue objectives.
- Boosted revenue with the creation and execution of customized catering packages for clients.
- Enhanced client satisfaction by addressing and resolving concerns in a timely manner.
- Generated new business leads through targeted marketing campaigns and networking initiatives.
- Conducted site visits for prospective clients to showcase venue capabilities and offerings.
- Developed comprehensive proposals that effectively showcased the unique value proposition of our catering services.
- Managed post-event follow-up process, soliciting feedback from clients to continually refine services offered.
- Maximized event profitability by upselling additional services and menu items to clients.
- Collaborated with clients to confirm event details such as setup logistics, decorations and food and beverage selections to fulfill client requests.
- Strengthened client relationships through consistent communication and excellent customer service.
- Monitored industry trends to stay competitive within the catering market space.
- Built strong partnerships with local businesses for referrals, expanding the company's clientele base.
- Built relationships with customers and community to establish long-term business growth.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
Business Development Manager
The Villages Grown
04.2022 - 09.2023
- Reach out to potential customers via telephone, email, and in-person inquiries.
- Generate new business with marketing initiatives and strategic plans.
- Establish relationships with key decision-makers within customer's organization to promote growth and retention.
- Negotiate and close long-term agreements with new clients in assigned territory.
- Perform client research and identified opportunities for account growth, account penetration and market expansion.
- Represent company and promote products at conferences and industry events.
- Identify and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Keep meticulous client notes and updated account information in company databases.
- Schedule and implement product promotions in accordance with available inventory and staff resources.
- Achieves sales goals and service targets by cultivating and securing new customer relationships.
- Resolves problems with high-profile customers to maintain relationships and increase return customer base.
- Exceeds sales quotas and increases profitability through effective sales strategy and business planning.
- Implements systems and procedures to increase sales.
- Demonstrates products to show potential customers benefits and advantages and encourage purchases.
- Recruit, interview and hired employees and implements mentoring program to promote positive feedback and engagement.
Area Catering Sales Manager
TooJay's Gourmet Deli
11.2016 - 02.2022
- Utilized hospitality associations, business journals and Internet resources to obtain current industry knowledge.
- Communicated with venue personnel to coordinate event logistics.
- Developed and implemented improved marketing initiatives to drive revenue.
- Exceeded both quarterly and annual sales goals.
- Collaborated with clients to confirm event details such as setup logistics, decorations and food and beverage selections to fulfill client requests.
- Participated in planning meetings, site visits and vendor evaluations to enhance quality of client services.
- Determined facility, services and staffing needs to establish framework for successful event execution.
- Performed analysis of competition to determine strengths and weaknesses as compared to TooJay's.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Prepared sales presentations for clients showing success and credibility of TooJay's products.
- Identified opportunities for growth within the Central Florida territory and collaborated with restaurant teams to reach sales goal.
- Sold products by developing relationships with network of B2B professionals.
- Surpassed sales targets consistently and maintained solid Catering Sales increase rankings.
Restaurant General Manager
TooJay's Gourmet Deli
11.2010 - 11.2016
- Orchestrated positive customer experiences by overseeing every area of TooJay's operations.
- Prepared restaurant business plan by reviewing demands, analyzing competitors and developing projections for sales and finances.
- Purchased adequate quantities of food, beverages, equipment and supplies.
- Set clear expectations and created positive working environment for employees.
- Verified accurate records and sufficient supplies by conducting regular inventories of food, beverages, glassware and other materials.
- Inspected preparation and storage equipment regularly to assess and maintain performance for cost-effective, safe operations.
- Built and leveraged community relationships to drive business and maximize catering programs.
- Applied knowledge of previous supply needs and forecasted business levels to estimate required supplies.
- Oversaw front of house personnel to maintain adequate staffing and minimize overtime.
- Clearly and promptly communicated pertinent information to staff, such as large reservations or last minute menu changes.
- Promoted positive atmosphere and went above and beyond to guarantee each customer received exceptional food and service.
- Met, greeted and encouraged feedback from customers and used feedback to implement positive changes within restaurant.
- Effectively managed payroll and timekeeping, and paperwork for new hires and terminations.
- Correctly calculated inventory and ordered appropriate supplies.
- Identified team weak points and implemented corrective actions to resolve concerns.
- Prepared for and executed new menu implementations.
- Delivered in-depth training to workers in food preparation and customer-facing roles to promote strong team performance.
- Recognized and formally acknowledged outstanding staff performance to boost company morale and productivity.
- Carefully interviewed, selected, trained and supervised staff.
- Led and directed team members on effective methods, operations and procedures.
Assistant Restaurant Manager
Chili's Bar And Grill
09.2006 - 11.2010
- Delivered in-depth training to workers in food preparation and customer-facing roles to promote strong team performance.
- Kept restaurant compliant with all federal, state and local hygiene and food safety regulations.
- Identified team weak points and implemented corrective actions to resolve concerns.
- Applied knowledge of previous supply needs and forecasted business levels to estimate required supplies.
- Immediately resolved issues with patrons by employing careful listening and communication skills.
- Purchased food and cultivated strong vendor relationships.
- Enhanced financial controls to minimize theft and loss risks, continuously maintaining accurate accounts and cash drawers.
Education
Bachelor of Science - Business Administration And Management
University of Central Florida
Orlando, FL12.2001
Skills
- Team Recruiting and Onboarding
- Customer Service
- Staff Training and Development
- Time Management
- Customer Complaint Resolution
- Inventory Planning and Management
- Client Base Retention
- Coaching and mentoring
Timeline
Regional Catering Sales Manager
TooJay's Gourmet Deli
09.2023 - Current
Business Development Manager
The Villages Grown
04.2022 - 09.2023
Area Catering Sales Manager
TooJay's Gourmet Deli
11.2016 - 02.2022
Restaurant General Manager
TooJay's Gourmet Deli
11.2010 - 11.2016
Assistant Restaurant Manager
Chili's Bar And Grill
09.2006 - 11.2010
Bachelor of Science - Business Administration And Management
University of Central Florida
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