Summary
Overview
Work History
Education
Skills
Websites
Personal Information
Timeline
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HOLLY GALEANO

HOLLY GALEANO

St. Petersburg,FL

Summary

Highly organized-experienced Account Coordinator and account management with a history of best-in-class customer service and organizational support. Skilled in managing high value client accounts simultaneously, multi-tasking effectively, prioritizing independently and meeting tight deadlines. Successfully and efficiently manage multiple responsibilities, conflict resolution, meet goals and key objectives. Empowering and supporting local and regional ad sales to get results, drive revenue and own the converged business. Skilled in data analysis and presentation with a track record of increasing client satisfaction and building long-term relationships. Productive Regional Account Manager offering [Number] years of experience and outstanding oral and written communication skills. Persuasive and charming yet committed to honesty and maintaining long-term, individualized relationships. Known for increasing profits, streamlining company procedures and goal-oriented mindset. Analytical Account Manager with [Number] years of experience. Innovative and forward-thinking worker with creative problem solving and efficient streamlining skills.

Overview

24
24
years of professional experience

Work History

Sr Regional Account Coordinator-Sales Operation and Strategy

SPECTRUM REACH
02.2021 - Current
  • Coordinate with sales, marketing, and senior leadership teams to drive the expansion of TV and Digital advertising, increasing the company’s annual profits by N/A
  • Accurate and efficient order contract scheduling for TV and Digital advertising schedules
  • Maintain exceptional relationships and open communication amongst Account Executives, Account Planners, clients, agencies and cross-functional teams to ensure their advertising campaigns are running accurately and efficiently
  • Effectively communicate with Account Executives and senior leaders on client campaign progress and delivery
  • Monitor accounts and review with Account Planners and Pricing/Inventory if campaigns are not delivering
  • Communicate with clients and advertising agencies as needed to gain information to run schedules efficiently
  • Revenue management ensuring effective campaign delivery and minimal loss
  • Partner with Business Operations to ensure clients demonstrate appropriate credit levels and ensure that signed contracts are completed for billing accuracy
  • Work cross functionally with local and regional Traffic/Operations to ensure accuracy for fulfillment of advertising ads, which includes correct distribution of Traffic Instructions and client spot uploads as needed
  • Proactively working with Digital Advertising Operations to review campaign pacing and adjust as necessary
  • Run reporting to pull and analyze advanced campaign metrics utilizing internal and external platforms (e.g
  • Google Analytics, Pacing Report, AudienceTrak, proprietary tools)
  • Actively utilizing all ad sales platforms to execute campaign management: Pilot, Salesforce, xG Linear, Audience Trak, Innovar, Strata, AEInbox and SAP
  • Liason between IT and Business Operations: resolve system and billing issues.

Account Coordinator-Ad Sales

SPECTRUM REACH
10.2017 - 02.2021
  • Accurately enter all orders for linear and digital advertising schedules
  • Review and process orders to ensure that all necessary paperwork is submitted for cross functional teams
  • Partner with Credit team to ensure that clients demonstrate appropriate credit levels and ensure that signed contracts are complete in full detail
  • Coordinate with Billing to ensure that ad copy scripts are provided and campaigns are appropriately billed
  • Work cross functionally with Traffic/Operations team to ensure correct fulfillment of client campaigns
  • Manage all ad copy for clients, which includes correct distribution of Traffic Instructions and client spot uploads as needed
  • Coordinate production services through internal Production team to ensure on time start for campaigns
  • Manage campaigns effectively, revise and review inventory appropriately
  • Responsible for make goods for all reach and frequency accounts
  • Monitor accounts and review with Account Planner and Pricing/Inventory if campaigns are not delivering
  • Effectively communicate with Account Executive on client campaign status
  • Communicate with clients as needed to gain information to run schedules efficiently
  • Work proactively with Regional Digital Account Coordinator as needed
  • Continually adapting to change quickly as well as prioritizing and handling multiple tasks with competing deadlines
  • Pulled and analyzed advanced campaign metric reporting utilizing internal and external tools (e.g
  • Google Analytics, Freewheel, proprietary tools).

Local and National Sales Coordinator

CUMULUS MEDIA
04.2000 - 10.2017
  • Provided sales and administrative support for the Local and National Sales operation
  • Supported Key accounts that resulted in millions of dollars in upsells and new business development
  • Maintained internal CRM database for local, regional and national accounts
  • Efficiently managed sales database, providing up-to-date and accurate information on clients and prospects
  • Maintained daily and monthly sales reports, including quarterly budgets
  • Conducted research on lead generation and prospecting tools to enhance tracking and management of sales prospects
  • Led all post sales operations which included processing sales contracts, commercials, account delivery and discrepancies
  • Worked closely with clients and agencies for invoice fulfillment
  • Created proposals and sales decks for use in pitching new and current clients to close sales
  • Maintained and overlooked the EEO Public File for the FCC which included confidentiality of all employment related information and issues
  • Managed quarterly recruitment mailings of internal job postings
  • Managed and processed expense reports in compliance with company policy to ensure accurate reimbursement
  • Coordinated annual business seminars and organized major nontraditional revenue events
  • Mentored, guided and coached new recruitments with company software, programs, sales operation decks, and best practices on daily operation fulfillments and processes.

Education

Corporate Executive Assistant Program -

Gibbs College
Norwalk, CT
06.1998

Business Administration Program -

Gibbs College
Norwalk, CT
06.1998

Skills

  • Account Management
  • Communication
  • Cross-functional collaboration
  • Lead qualification
  • Detail oriented
  • Project Planning
  • Conflict Resolution
  • Business development
  • Team leadership
  • Project coordination
  • Data analysis
  • Industry knowledge
  • Client retention

Personal Information

Title: SR REGIONAL ACCOUNT COORDINATOR

Timeline

Sr Regional Account Coordinator-Sales Operation and Strategy

SPECTRUM REACH
02.2021 - Current

Account Coordinator-Ad Sales

SPECTRUM REACH
10.2017 - 02.2021

Local and National Sales Coordinator

CUMULUS MEDIA
04.2000 - 10.2017

Corporate Executive Assistant Program -

Gibbs College

Business Administration Program -

Gibbs College
HOLLY GALEANO