Holly Gray

Serves on the US/CA field marketing leadership team, responsible for influencing portfolio marketing strategies and performance across paid, owned, and earned channels for over 150 premium managed and franchise hotels, while mentoring and developing property marketing associates.

• Creates tools and resources to empower a team of property marketers in implementing revenue-generating initiatives through digital and social media, website merchandising, global brand integration and local partnerships.
• Co-led the 2024 Marriott Bonvoy Enrollments workstream that delivered a robust checklist to all properties to help drive enrollments through marketing efforts.
• Created destination positioning for two priority markets (Seattle & San Francisco), providing cohesive cross-brand messaging to all hotels through a comprehensive toolkit.
• Developed four destination co-op campaigns and national ski co-op campaign to drive awareness, consideration and digital traffic for hotels resulting in 2x industry benchmarks in CTR and impressions.
• Consulted on hotel paid media plans that drove a reversal in the digital media mix trend between Direct & OTA by 20 points and saw a 27% increase in YoY Direct revenue.
• Achieved 94% participation in Demand Gen offers across the region which led to an 80% increase in total demand gen revenue YoY.
• Served as field marketing lead for Sheraton brand team, which included participating and presenting at the 2024 Sheraton Leaders Conference.
• Provides recommendations to MxM property leadership on staffing guidelines for new marketing hires, participates in onboarding and setting up marketers for success at their properties.
• Co-developed San Francisco action plan to address significant market issues across Sales, Marketing & Revenue and provided bi-monthly updates to West Region president.

Responsible for building and executing the commercial marketing strategy (B2B) for a digital health startup.

• Joined company during first year of commercially viable product offering and helped grow business to over 300 commercial clients and $20M+ in ARR.
• Led the development of all sales enablement materials & sales pitch presentations, evolved channel positioning & messaging and affiliate strategy.
• Developed and executed annual B2B events and conferences and managed budget.
• Built nurture email flows and digital advertising campaigns.

Responsible for all marketing strategies and initiatives to support the Western Washington region ($2.5B in annual revenue).

• Led a team of 7 marketing professionals and managed a multi-million marketing budget.
• Developed integrated marketing campaigns across paid, owned and earned media channels that drove business goals, created brand preference and generated demand for Providence/Swedish services.
• Managed local sponsorships for the Swedish brand (Seattle Storm, Seattle Reign, Seafair, local festivals).

Led all marketing aspects of co-branded partnership program with key business partners (Spotify, Lyft, NYT.com, Chase, Marriott and Visa).

• Built cross-functional marketing programs and promotions to provide added value to Starbucks customers while driving key activation initiatives for business partners.
• Successes included executing a Spotify/Starbucks co-branded promotion, which drove the highest number of Spotify premium account activations ever experienced during a 10-day period.

Led all marketing, category management, innovation and digital efforts to support the $430MM US foodservice business (B2B), representing multiple brands and included managing external B2B agency, a team of 17 employees and a $5.0MM marketing budget.

• Directed the development and execution of co-branded marketing partnership launches and programs with key business partners (Alaska Airlines, Starwood Resorts, Marriott International, UW), which included a successful launch of a business partnership with Delta Airlines that generated 53MM impressions and 498 media placements.
• Created and executed annual promotional campaigns for B2B customers which included consumer-facing marketing materials, operator sell-in and education materials and commercialized product offerings.
• Actively managed all B2B product categories which included overall portfolio management and P&L responsibility - monthly scorecards, SKU rationalization, packaging, product positioning and naming, new product development and commercialization. Successes included the development of the Tazo Iced Tea Concentrates product which was picked up by over 1,100 accounts and delivered an incremental $1.0MM in revenue

Responsible for all Starbucks marketing activity & brand building across the 57 countries (outside of the US/CAN). Led a team of 5 employees locally and built the marketing capabilities of global teams.

• Developed the annual seasonal promotions calendar to meet the needs of diverse markets and created marketing plans and promotional materials to build brand awareness & drive trial across 60+ countries
• Led the expansion of the Starbucks Card & Loyalty program which included launching Card in five international markets and expanding My Starbucks Rewards to four markets. Developed a comprehensive program launch playbook for markets. Results included a 48% increase YOY in Card loads, a 36% increase YOY in percent of tender and a 198% increase in global card orders.

Managed all Starbucks marketing and product management activity within Australia market. Responsible for a team of 4 employees, external agency management and all PR efforts which included serving as the company spokesperson.

• Established and drove overall marketing strategies to increase brand acceptance, drive traffic to store locations and build customer loyalty through seasonal promotions and experiential programming.
• Actively managed all product categories for the market which included P&L responsibility and strategy development to improve margins, manage on-hand inventory, identify innovation opportunities and strengthen customer acceptance of product offerings through local relevancy. Key successes included a sustained 10% improvement in margin across the fresh food category.
• Served on the leadership committee to determine future business structure for the market.