Summary
Overview
Work History
Education
Skills
Timeline
Generic

Holly Hammond

Huntsville

Summary

Dynamic Senior Manager with extensive experience in the shooting sports industry. Known for crafting impactful marketing strategies and leading cross-functional teams to achieve ambitious sales targets, while maintaining a customer-centric focus.

Overview

10
10
years of professional experience

Work History

Senior Manager, Sales and Marketing

Fiocchi of America
Ozark
10.2020 - Current
  • •Forge robust relationships with gun clubs, shooting ranges, and industry professionals to position Fiocchi and B&P as the premier choice for ammunition supply.
    •Collaborate closely with the sales team to uncover and capitalize on new opportunities for expanding ammunition sales in both professional and recreational markets.
    •Deliver comprehensive product education and sales training to staff at gun clubs and ranges, showcasing the exceptional quality and performance of Fiocchi and B&P products.
    •Proactively monitor customer satisfaction and resolve any concerns, reinforcing Fiocchi and B&P’s reputation as the most trusted partner in the industry.
    •Craft innovative strategies to increase sales with existing customers by identifying impactful upselling and cross-selling opportunities, while also actively prospecting and onboarding new gun clubs, ranges, and dealers to broaden Fiocchi/B&P’s market reach for long-term success.
    •Set ambitious key performance indicators (KPIs) for the professional shooting program, measuring brand reach, sales growth, and customer engagement.
    •Diligently track and analyze the effects of sponsorships, events, and shooter performances on Fiocchi and B&P’s brand visibility and sales objectives.
    •Prepare insightful reports and presentations for leadership, delivering data-driven recommendations for continual program enhancement.
    •Stay informed on competitor activities and emerging industry trends to seize opportunities that will elevate Fiocchi and B&P’s standing in the market.

Marketing Manager

Fiocchi of America
Ozark
10.2020 - Current
  •  Compile and review current marketing trends and competitor analysis to drive direction of the business.
     Analyze sales numbers in comparison to the marketing budget in order to find the profit margin and which campaigns are most effective.
     Work with both the sales and marketing departments to develop successful strategies and campaigns that attract new customers.
     Create and maintain a successful brand and image that attracts customers to our premium products.
     Develop marketing strategies and a commercialization process to bring new products to the marketplace.
     Have overseen all aspects of the marketing department including channel, digital, print, social, ecommerce, PR, and web.
     Understand and develop budgets with finance to include expenditures, capital and operational spends.
     Seek strategic partnerships with responsible conservation groups to increase presence in the hunt world.
     Oversee PR to include editorial, press releases and navigating the company’s story through the public eye.
     Developed a new channel strategy including a coop, dealer portal for key resources, and order entry portal to better support our partners and sales.
     Create and produce catalogs, billboards and ad insertions for traditional print marketing.
     Formulated a new ecommerce platform to bring soft goods to the marketplace for the first time in company history to include the sell of soft goods at consumer events.
     Developed and launched a new website cohesive with google analytics and ADA guidelines.
     Built and foster a dominating Pro staff to support the brand across all disciplines of competitive shooting.
    Developed shooting sports programs to include sponsorships with NSSA, NRA, ATA, USPSA, NSCA, SCTP.
     Created a consumer facing show schedule. Budgeted, developed and purchased new properties to support these additional events including new booths, new buildings and renovations of current assets.

Marketing Manager

Remington
Huntsville
08.2015 - 10.2020
  • Responsible for initiating a marketing strategy that embraced all aspects of digital, social, channel and public relations to drive incoming leads to the business for multiple brands including ammunition, firearms, silencers, Defense/ LE products and accessories. Managed all corporate marketing functions including brand management, product launch, advertising and marketing collateral.
    Managed the shooting sports business including individual and governing body sponsorships, shooting events, and relationships with the ATA, NRA and NSSA.
    Initiated and managed marketing campaigns with industry partners to maximize reach and increase touchpoints to new audiences within the market space.
    Worked to support conservation partners through sponsorships, social campaigns, promotional events and show support.
    Collaborated with licensees to produce marketing initiatives to develop brand cohesion, support awareness and grow the business year after year.
    Managed relationships with internal creative and third-party vendors to produce product photography, lifestyle photography, social content and commercial content.
    Managed digital campaigns including television contracts, commercial procurement and placements, branding and content production.
    Managed over 70 shows and shooting events annually domestic and internal. Responsibilities included booth production, creative production, purchase of space, third party vendor management, travel and assignments for internal and external personnel.
    Responsible for management of ROC’s trade show contractor, including two warehouses of show material and an inventory of over 500 serialized firearms.
    Accountable for the forecasting, management and reconciliation of marketing budget division including shows/ events, soft good purchase, and digital media.
    Responsible for all levels of catalog production including creative, copy, imagery, branding, and reviews with product management, legal and compliance.

Education

Master of Science - Marketing

University of Alabama
Tuscaloosa, AL
05-2010

Skills

  • Market analysis
  • Budget management
  • Product education
  • Brand development
  • Sales strategy
  • Strategic planning
  • Competitive analysis
  • Team leadership
  • Effective communication
  • Talent development
  • Cross-functional team leadership
  • Innovation management
  • Reporting oversight
  • Partnership development
  • Business intelligence
  • Brand management
  • Marketing strategy
  • Vendor management

Timeline

Senior Manager, Sales and Marketing

Fiocchi of America
10.2020 - Current

Marketing Manager

Fiocchi of America
10.2020 - Current

Marketing Manager

Remington
08.2015 - 10.2020

Master of Science - Marketing

University of Alabama

Similar Profiles

CREATE PROFILE