Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Freelance Graphic Design
Languages
Timeline
Generic

HOLLY HENDERSON-SMITH

WILMINGTON

Summary

Knowledgeable [Desired Position] with robust background in real estate and proven record of closing high-value transactions. Demonstrated ability to build strong client relationships and navigate complex negotiations. Utilized advanced market analysis and communication skills to exceed client expectations.

Overview

18
18
years of professional experience
1
1
Certification

Work History

Licensed Realtor

Patterson-Schwartz
01.2025 - Current
  • Maintained up-to-date knowledge of local market trends and regulations, providing valuable insights and advice to clients.
  • Conducted comprehensive market analyses to determine optimal listing prices for sellers, maximizing profits while minimizing time on market.
  • Coordinated appointments with buyers, sellers and other realtors to show buyers and tenants prospective homes.
  • Compared recently sold area properties to determine competitive market prices.
  • Negotiated favorable terms for clients during contract discussions, ensuring their best interests were represented.
  • Facilitated smooth transactions by coordinating with various stakeholders such as title companies, inspectors, appraisers, and attorneys.

Realtor, Licensed in DE & PA

Pantano Real Estate / Century 21 Emerald
03.2016 - 01.2025
  • For Buyers- Discussing their goals, current market conditions, referring reputable lenders, educating buyers of current grants, negotiating contracts, ensure all contracts and addenda are fully executed, scheduling/coordinating home inspections, determining home repair requests, ensuring lenders and buyers are adhering to all contract deadlines (escrow deposit, mortgage commitment, appraisals), maintaining relationships with buyers well after the transaction to be a trusted source for anything home related
  • For Sellers - Discussing their goals, providing current market comps, preparing listing presentations, suggesting/scheduling needed home repairs before listing, providing a list of contacts for repairs, designing professional brochures, coordinating showings, negotiating offers, reviewing final contracts and getting all necessary signatures, ensuring lender is adhering to contract deadlines, making sure sellers are fulfilling any and all contractual obligations, providing moving contacts to sellers, coordinating same day sale and purchase of homes for clients, solving last minute hurdles with repairs and lenders
  • Built lasting relationships with clients through excellent communication, personalized service, and dedication to their needs.

Graphics Designer

Freelance Graphic Design
01.2011 - 12.2018
  • Shawn Warren (2011- 2018)
  • Empowers Africa (2013- 2019)
  • Nike Communications (2011- 2017)
  • Africa Foundation (2011-2018)
  • Developed display, marketing, and packaging materials to support product branding strategies.
  • Designed website layouts, templates, and unique branded looks.
  • Conducted thorough research on competitors'' designs, industry trends, and target audiences before starting each project to ensure a well-informed approach to graphic design assignments.

Vice President of Advertising and Creative Services

J. Mendel, Inc.
01.2011 - 10.2015
  • Manage the marketing, advertising and printing /production budget for the company
  • Provide SEO product descriptions for all collections to help drive traffic to the company web site
  • Plan advertising strategy for all retail stores and wholesale accounts to increase brand awareness and increased sales
  • Create strategic partnerships with regional and national publications to drive traffic to retail stores
  • Design all marketing materials to support retail store goals and initiatives (direct mailers, interoffice paperwork, stationary, brand packaging, look books, look cards, press books, etc.)
  • Implement marketing initiatives to help drive traffic to the retail boutiques and website ( J. Mendel for Hunter boots, Monogram keychains, Handbag collection)
  • Manage worldwide logo usage and approval of co-branded e-vites, invitations and co-op advertisements ensuring the company is on brand with one universal image
  • Oversee the production of all printed collateral on press working directly with the print house making sure brand requirements were upheld, quality was maintained and deadlines were met
  • Support creative inquiries from our wholesale accounts (targeted press kits, ad materials, collection images, invitations, collection videos, etc.) to aid them in selling the collection
  • Liaise with all internal departments (Fur and rtw productions, wholesale, design, retail, e-commerce, public relations and special projects) to provide/design any materials needed for the department to function more efficiently
  • Work with the Designer/CEO on the development of advertising campaign concepts for national and international advertising (Vogue, W, Harper's Bazaar, Town & Country,Vogue Paris) to define the overall theme of the campaign
  • Manage photoshoots by hand picking photographers, hair/makeup artists and models for Pre-Fall, Resort and Bridal photoshoots to create look book images used worldwide to promote the collection in print and on-line
  • Plan/manage still life shoots for accessory and bridal collections for printed and digital look books to promote product and drive sales

Advertising Director

J. Mendel, Inc.
01.2007 - 12.2011
  • Analyzed sales and marketing data for improved strategies.
  • Drove development of digital and print advertising strategies.
  • Monitored product market and adjusted marketing plans.
  • Set department budgets according to revenue and expense projections.
  • Increased revenue [Number]% through effective marketing.
  • Optimized website content for search engine visibility, driving organic traffic growth and conversions.
  • Boosted brand recognition by developing and executing innovative advertising campaigns.
  • Attended customer meetings, trade shows and conferences as company representative.

Education

Bachelor of Science - Biology

Villanova University
Villanova, PA
01.2000

Associate Degree - Textile Development and Marketing

Fashion Institute of Technology
New York, NY
01.2022

Post-Degree Certificate - Graphic and Digital Design

Parsons The New School For Design
New York, NY
01.2005

Skills

  • Photoshop
  • Contract preparation
  • Accomplished in commission sales
  • Digital marketing
  • InDesign
  • Illustrator
  • Strong communication skills
  • Leasing and sales
  • Contract negotiation
  • Property management
  • Property valuation expertise
  • Home staging techniques
  • Market analysis proficiency
  • Client rapport and retention
  • Proficient in Microsoft office

Accomplishments

  • Ranked in the top [Number]% of agents in the U.S.
  • Completed over [Number] successful real estate transactions.
  • Generated more than $[Amount] in sales revenue in [year].

Certification

Parsons The New School for Design, New York, NY, Certificate in Graphic and Digital Design, 2005

Freelance Graphic Design

  • Shawn Warren, 2011-01-01, 2018-12-31
  • Empowers Africa, 2013-01-01, 2019-12-31
  • Nike Communications, 2011-01-01, 2017-12-31
  • Africa Foundation, 2011-01-01, 2018-12-31

Languages

English
Native or Bilingual
Spanish
Professional Working

Timeline

Licensed Realtor

Patterson-Schwartz
01.2025 - Current

Realtor, Licensed in DE & PA

Pantano Real Estate / Century 21 Emerald
03.2016 - 01.2025

Graphics Designer

Freelance Graphic Design
01.2011 - 12.2018

Vice President of Advertising and Creative Services

J. Mendel, Inc.
01.2011 - 10.2015

Advertising Director

J. Mendel, Inc.
01.2007 - 12.2011

Associate Degree - Textile Development and Marketing

Fashion Institute of Technology

Bachelor of Science - Biology

Villanova University

Post-Degree Certificate - Graphic and Digital Design

Parsons The New School For Design

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