Holly Holt
Knoxville,TN
Summary
Dynamic sales professional with 15 years of proven success in health and wellness business development. Notable achievements include expanding client bases and implementing effective multi-platform promotional campaigns. Expertise in team leadership, sales planning, KPI establishment, and training program development positions this candidate to drive growth and strengthen client relationships. Career goals focus on further enhancing market presence and maximizing revenue opportunities.
Overview
24
24
years of professional experience
Work History
Account Manager - B2B Business Development
Nexstar Media Group Inc.
Knoxville, TN
05.2024 - Current
- Coordinated with customer managers to develop and execute business plans.
- Coordinated Daily Field Reports (DFRs) and distributed to clients.
- Tracked industry developments and monitored competitors' activities to stay ahead of the competition.
- Developed innovative strategies for acquiring business opportunities across on-air, streaming CTV, SEM, display and pre-roll ad formats.
Franchise Business Specialist
Pigtails and Crewcuts
Atlanta, GA
04.2023 - 04.2024
- Facilitated success of independent franchise owners through operational support.
- Fostered strategic alliances within local markets to expand business footprint.
- Implemented continuous business development in territories including AL, AZ, CA, GA, HI, IL, and MS.
- Increased subscribers by over 10,000 within half a year.
- Boosted brand awareness, customer engagement, and online bookings by 25%.
Regional Sales Director
Bosley Hair Restoration
01.2018 - 01.2023
- Ranked among top 5% of sales revenue achievers in internal company evaluations.
- Coordinated company-wide initiation, integration, and adaptation to Salesforce Cloud CRM.
- Directed development and implementation of regional marketing strategies.
- Conducted comprehensive market analysis identifying service demand across multiple regions.
Director of Sales and Marketing
Premiere Center for Cosmetic Surgery
Tampa, FL
01.2016 - 01.2018
- Achieved $3M in annual sales growth with a 30% increase.
- Coordinated schedules for five cosmetic surgeons in a busy office.
- Developed and led a new patient financing initiative, achieving a 40% reduction in annual finance fees.
Franchise Business Consultant
Medi-Weight Loss Franchising LLC
Tampa, FL
01.2015 - 01.2016
- Trained 32 franchisees and staff throughout a five-state region generating $8 million in revenue.
- Guided owners in understanding and implementing key performance indicators.
- Directed onboarding initiatives for new clinics across Southeast US to ensure seamless integration.
Sales and Operations Manager
American Laser Skincare
Knoxville, TN
01.2008 - 01.2015
- Increased clinic revenue by 188% in the first year of operation.
- Devised effective sales methods to increase product sales by 65%.
- Coordinated in-office events with physicians and account representatives to increase sales by 60%.
- Designed innovative marketing strategies by combining website enhancement with advanced SEO techniques and SMM initiatives.
Senior Patient Care Coordinator
2HRC Medical
Knoxville, TN
01.2001 - 01.2008
- Generated additional revenue by introducing Bio-Identical Hormone Replacement renewal packages.
- Facilitated agreements with compounding pharmacies and lab service providers.
- Coordinated with medical director to uphold safety standards.
- Nurtured business development, clinical development and marketing efforts to enhance market presence.
- Monitored sales audits, analyzed data, and managed account balance collections.
Education
Associate of Science - Business Administration
Hiwassee College
Madisonville, TN05-2000
Skills
- Sales Expertise
- Client Engagement Strategies
- Advisory Communication Skills
- Financial Budgeting
- Analytical Problem Solver
- Market Trend Analysis
- Client Relationship Management
- Effective Negotiation Skills
- Effective Organization
- Data-Driven Insights
- Proficient in Microsoft Office 365
- Advanced Excel Proficiency
- Adobe Software Proficiency
- Google Workspace Proficiency
- Proficient in Google Docs
- Advanced Google Analytics Expertise
- Presentation Software Expertise
- Salesforce Proficiency
- Various POS Systems
- Social Media Management
- Search Engine Optimization
- YouTube Content Development
Industry Experience
- Hospital & Physician Clinics
- Consumer Services
- Medical Devices
- Health & Wellness
- Marketing & Advertising
- Beauty Supply
- Skincare Specialist
- Bio-Identical Hormones
Affiliations
- Returning furniture
- Yoga
Timeline
Account Manager - B2B Business Development
Nexstar Media Group Inc.
05.2024 - Current
Franchise Business Specialist
Pigtails and Crewcuts
04.2023 - 04.2024
Regional Sales Director
Bosley Hair Restoration
01.2018 - 01.2023
Director of Sales and Marketing
Premiere Center for Cosmetic Surgery
01.2016 - 01.2018
Franchise Business Consultant
Medi-Weight Loss Franchising LLC
01.2015 - 01.2016
Sales and Operations Manager
American Laser Skincare
01.2008 - 01.2015
Senior Patient Care Coordinator
2HRC Medical
01.2001 - 01.2008
Associate of Science - Business Administration
Hiwassee College
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