Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Holly Meraki

Marquette,MI

Summary

Creative Business Owner with exceptional background spent in management and the health and fitness industry. Proven leader with engaging demeanor and success working in most demanding environments. Talented in training and mentoring successful teams. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.


I have been working in the health and fitness industry successfully for many years, and I am currently looking to grow and expand my knowledge and skills in other areas. I have recently moved back to Marquette and I have my heart set on going to your trade school to learn something new. I loved shop class back in my school days and have taken on many home projects of my own over the years. As you can see by my resume, when I am passionate about something, I go all in. I am very excited about this opportunity, and really hope you will consider me for this opportunity.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Business Owner/Operator

Holly's Lake Effects, LLC.
06.2020 - Current
  • Oversaw end-to-end business processes to maintain proficiency and profitability.
  • Served as principal stakeholder over organization's complete operations.
  • Consulted with customers to assess needs and propose optimal solutions.
  • Kept all building areas and equipment functional and well-organized to promote business performance.
  • Achieved sales goals and increased revenue and profits through productive strategy development and organizational leadership.
  • Employed prompt decision-making and in-depth research to resolve issues.
  • Improved customer satisfaction rates by prioritizing client needs and addressing concerns promptly.
  • Established a loyal customer base through targeted marketing campaigns, referral programs, and personalized customer experiences.
  • Interacted well with customers to build connections and nurture relationships.
  • Implemented business strategies, increasing revenue and effectively targeting new markets.

Personal Trainer and CrossFit Coordinator/Manager

North Oakland YMCA
05.2009 - 05.2020
  • Designed specific workout systems for individual clients and groups based on performance ability.
  • Explained exercise modifications and contraindicated movements to participants with history of injury.
  • Managed the Personal Training Department and CrossFit (all procedures and training of staff)
  • Hired and Developed the Personal Training Team
  • Ordered equipment, planned the gym layout, organized and developed classes, promoted sales, attended budget meetings, generated revenue, etc.
  • Increased client retention through consistent communication, motivation, and support.
  • Boosted personal training revenue by promoting additional services to existing clients.
  • Assisted in the development of gym-wide events, increasing overall membership engagement.
  • Expanded knowledge of industry trends by attending workshops and conferences, applying new techniques to client programs.
  • Conducted comprehensive fitness assessments, setting realistic goals for each client''s unique needs and abilities.
  • Consistently exceeded monthly sales targets by effectively presenting personal training packages to potential clients.
  • Mentored junior trainers on best practices for building a successful career in the fitness industry.
  • Organized fun and engaging gym challenges to foster camaraderie among members and promote healthy competition.
  • Maintained detailed records of all client interactions including progress notes, goal tracking updates allowing for easy assessment adjustments when needed.
  • Grew customer base through word-of-mouth referrals based on customer satisfaction and results.
  • Enhanced customer satisfaction by responding promptly to inquiries and addressing concerns professionally.
  • Assisted in recruitment efforts, coordinating interviews and managing onboarding activities for new hires effectively.
  • Enhanced operational workflows by maintaining well-organized documentation systems and updating records accurately as needed.
  • Coached employees through day-to-day work and complex problems.
  • Entered data, generated reports, and produced tracking documents.
  • Participated in workshops and in-service meetings to enhance personal growth and professional development.
  • Coordinated with human resources department to handle payroll and personnel databases.
  • Resolved issues through active listening and open-ended questioning, escalating major problems to manager.
  • Oversaw appointment scheduling and itinerary coordination for both clients and personnel.
  • Completed bi-weekly payroll for employees.

Education

Health And Fitness Management

Northern Michigan University
Marquette, MI

Skills

  • Leadership and People Development
  • Operational Analysis
  • Integrity and Transparency
  • Executive Leadership
  • Customer Needs Assessments
  • Customer Retention
  • Sales Growth
  • Approachable and Outgoing
  • Personnel Management
  • Operations Management
  • Contract Negotiation
  • Small Business Operations
  • Time Management
  • Networking Abilities
  • Brand Management
  • Problem Solving
  • Decision Making
  • Employee Training
  • Staff Management
  • Staff Hiring
  • Entrepreneurial Personality
  • Bookkeeping
  • Relationship Building
  • Schedule Management

Certification

AFAA/NASM Personal Trainer

RYT 200 & RYT500 Registered Yoga Teacher

CPR and First Aid Certifications

CrossFit Level 1 and 2

CrossFit Olympic Lifting Coach

TRX Certified

Holy Fire Reiki Level 1 & 2

As well as many other certifications in: Nutrition, Life Coaching, Prevention and Rehabilitation of Injuries, Midlife Fitness, Sports Conditioning, Balance, Cycling, Bootcamp, Silver Sneakers and Special Needs population

Timeline

Business Owner/Operator

Holly's Lake Effects, LLC.
06.2020 - Current

Personal Trainer and CrossFit Coordinator/Manager

North Oakland YMCA
05.2009 - 05.2020

Health And Fitness Management

Northern Michigan University

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Holly Meraki