Holly Monroe
Elmwood Park,IL
Summary
CRM Subject Matter Expert and digital marketer with proven record of using data to improve ecommerce customer journeys and lifecycle strategies. Experience with Salesforce, Klayvio, Eloqua, Emarsys, Sailthru, HubSpot, Cordial, Campaign Monitor, Omnisend, MailChimp, Constant Contact, Litmus, and Email on Acid.
Overview
17
17
years of professional experience
3
3
Certifications
Work History
Supervisor, Commerce Strategy
Tracylocke
05.2022 - 01.2024
- Analyzed ecommerce Key Performance Indicators (KPIs) to discern trends, utilizing client data for strategic insights
- Led customer journey audits for clients and competitors to identify gaps in acquisition, communication, and reengagement strategies
- Advised clients on comprehensive CRM strategies, encompassing customer acquisition, retention, reengagement, post-purchase, transactional, and seasonal ramp-ups
- Pioneered the discovery and development of a first-in-market SMS strategy for government use, strategically designed to be scalable and adaptable
- Spearheaded the production of HTML and WYSIWYG emails for diverse clients, ensuring a visually appealing and effective communication channel
- Developed and implemented optimization tactics, resulting in 1100bps increase in email engagement during 2023 Black Friday/Cyber Monday email campaign versus PY for DTC gifting client
- Enhanced client engagement by implementing personalized content strategies, leading to 435% increase in email engagement YoY for DTC gifting client
- Partnered with CPG teams to analyze and optimize Amazon storefronts to increase PDP CTR and CVR.
Retention Marketing Manager
Unilever Water And Air Wellness
09.2021 - 05.2022
- Managed the planning, scheduling, and execution of email programs including one-off, triggered, and transactional for B2C and B2B channels
- Responsible for planning and achieving forecasted KPIs and using the data to identify trends, develop strategies, and implement optimization tactics
- Managed monthly email calendar, creative vision, product selection, and legal compliance review
- Collaborated cross-functionally across both consumer and B2B divisions to ensure alignment across all channels.
Digital Marketing Manager
Bretford
04.2021 - 08.2021
- Launched email marketing strategies for reseller/dealer audience and end users
- Conceptualized and implemented cross-channel marketing initiatives including Bretford Delivers, Powered by the Pro's Live Demo Series, [YOU] x Bretford
- Created marketing dashboard to track and optimize multi-channel marketing plans
- Developed product selector logic to increase website user experience
- Optimized product web pages for SEO
- Increased lead generation through new webforms and email campaigns
- Produced customer experience videos for website and social media.
Email Marketing Manager
FTD
08.2019 - 04.2021
- Managed the planning, scheduling, and execution of emails including one-off, triggered, and transactional for FTD consumer division, FTD florist division, and FTD florist marketing
- Responsible for planning and achieving forecasted financial performance and KPIs of the email marketing channel (Valentine's Day 2021 vs PY: Open Rates +41%; CTOR +45%; Conversion +9%; Revenue +209%)
- Managed monthly email calendar, creative vision, daily product selection, and legal compliance review
- Analyzed email campaign KPIs and identified trends to develop strategies and implement optimization tactics.
Email Marketing Specialist
The Community Solution
10.2017 - 08.2019
- Developed five phase admissions-based email campaigns for five colleges and universities
- This includes conceptualizing campaigns, creating content, building emails, basic HTML editing, generating segmented Salesforce reports, SQL and AMPscript, configuring journeys in Automation Studio and Journey Builder, and tracking KPIs
- Improved personalization through increased segmentation based on data such as college, program interest, location, military status, and admissions status
- Utilized KPIs to improve email marketing strategy
- Maintained event tracking for clients including: Salesforce campaigns, event calendar posting, ad hoc event emails.
Communications Coordinator
Spirit Cultural Exchange
02.2016 - 10.2017
- Created company-wide marketing materials including: social media profiles, flyers, email marketing, content videos, website maintenance
- Increased social media engagement by +3,000% within first year with #ShowYourSpirit Instagram Contest
- Managed advertising to recruit participants for newly launched programs
Marketing Program Specialist
Clover Imaging Group
06.2015 - 02.2016
- Wrote press release, flyer copy, email marketing, sustainability report, industry articles
- Maintained relationships with clients through email, phone calls, and webinars introducing new customizable email marketing platform
Journalism/English/Debate Teacher
Harmony Public Schools
07.2013 - 11.2014
Freelance News Producer
WHDH, KDAF, KXAS
05.2009 - 05.2010
Associate News Producer
WFAA
04.2007 - 05.2009
News Reporter, Producer, Editor
KLFY
08.2006 - 03.2007
Education
Bachelor of Arts - Communications And Marketing
Loyola University New Orleans
New Orleans, LA04.2006
Skills
- Strategic Planning
- Schedule Development
- Process Improvement
- Industry Knowledge
- Organizational Skills
- Emotional Intelligence
- Goal Setting
- Critical Thinking
- Problem Solving
- Data Analysis
- Analytical Thinking
Certification
- Klaviyo Product Certification
- Walmart Connect Retail Media Certification
- Amazon Advertising Foundations Certificate
Timeline
Supervisor, Commerce Strategy
Tracylocke
05.2022 - 01.2024
Retention Marketing Manager
Unilever Water And Air Wellness
09.2021 - 05.2022
Digital Marketing Manager
Bretford
04.2021 - 08.2021
Email Marketing Manager
FTD
08.2019 - 04.2021
Email Marketing Specialist
The Community Solution
10.2017 - 08.2019
Communications Coordinator
Spirit Cultural Exchange
02.2016 - 10.2017
Marketing Program Specialist
Clover Imaging Group
06.2015 - 02.2016
Journalism/English/Debate Teacher
Harmony Public Schools
07.2013 - 11.2014
Freelance News Producer
WHDH, KDAF, KXAS
05.2009 - 05.2010
Associate News Producer
WFAA
04.2007 - 05.2009
News Reporter, Producer, Editor
KLFY
08.2006 - 03.2007
Bachelor of Arts - Communications And Marketing
Loyola University New Orleans
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