Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
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Holly H. Nicholls

Holly H. Nicholls

Minneapolis,MN

Summary

Dynamic sales leader with a proven track record of driving 20-30% year-over-year sales growth. Expert in relationship building and using a consultative approach as a trusted advisor. I excel at aligning solutions with client goals, ensuring success through tailored strategies and engaging presentations. Passionate about fostering partnerships that have long-term positive impacts.

Overview

18
18
years of professional experience
1
1
Certification

Work History

National Client Solutions Manager

Sourcewell
Minneapolis, MN
10.2019 - Current
  • Lead national sales and client engagement for an assessment and intervention platform, and cooperative purchasing contract services across the United States and Canada.
  • Known as a trusted advisor to private and public schools through a consultative, strategic sales approach.
  • Actively involved in the management, retention and growth of the current client base, and generating all new sales.
  • Achieved 20-30% year-over-year sales growth, managing a $2.3M+ book of business.
  • Lead end-to-end client lifecycle-from discovery and solution design to post-sale success and renewal.
  • Deliver tailored value by aligning solutions with client goals, budget cycles, and compliance needs.
  • Establish and maintain strong working relationships with all appropriate levels of decision makers and influencers within districts.
  • Schedule and facilitate weekly webinar product demonstrations, daily virtual meetings through Zoom, TEAMS, and Google Meet.
  • Manage sales pipeline in Salesforce, create accurate forecasts, and negotiate contracts.
  • Develop and execute on a sales strategy and deploy marketing efforts via targeted email campaigns and partner training initiatives.
  • Train all consultants, educational agency partners, resellers.
  • Attend national conferences with presentations to drive new engagements and conduct current user forums.

Curriculum Account Executive

Scholastic Education
Minneapolis, Minnesota
01.2016 - 01.2019
  • Promote evidence-based literacy solutions designed for blended learning environments across Minnesota, partnering with administrators and educators to close achievement gaps and foster lifelong learning.
  • Consistently exceed sales targets, growing annual territory revenue by over 15%.
  • Drove consistent pipeline growth through daily prospecting and relationship building with district leaders and influencers.
  • Served as a strategic partner to schools by aligning literacy initiatives, professional development, equity programs, and family engagement with district goals.
  • Analyzed assessment data and instructional practices to recommend high-impact, value-added literacy solutions.
  • Planned and executed workshops, regional events, and conferences to elevate brand presence and product awareness.
  • Developed and executed a regional business and marketing strategy focused on market penetration and identifying unmet needs.
  • Represent the company at state and regional administrator and educator conferences to expand influence and generate referrals.
  • Collaborate cross-functionally with internal experts and support teams to deliver seamless client experiences and maximize customer success.
  • Managed full sales cycle-including pipeline development, forecasting, and implementation using Salesforce.

Client Manager

Xerox Corporation
Bloomington, Minnesota
01.2015 - 01.2016
  • Promoted educational software solutions and managed print services to school districts in a designated Midwest territory to reduce costs, increase teacher productivity and improve favorable student outcomes.
  • Cultivated and nurtured strong client relationships.
  • Strategized with C-Level leaders for project sponsorship.
  • Identified areas of process improvement through workflow assessments.
  • Conducted contract negotiations as required and managed bids and RFP requests.
  • Leverage existing technology to drive innovation to improve digital transformation.
  • Aggressively drove channel relationships to maximize revenue.
  • Project managed client solution and agreement strategies across an internal team.
  • Collaborated with system analysts, product specialists, pricing and contract coordinators.
  • Managed strategic partner relationship with eBackpack (Learning Management Systems) and SRC Solutions (online enrollment and digital cumulative folders).
  • Manage territory, clients and pipeline through SalesForce.

Curriculum Account Executive

Pearson Education
Bloomington, MN
01.2010 - 01.2015
  • Effectively sold K-12 print and digital core, supplemental and career and technical education (CTE) educational and technology solutions to public and private schools in a designated territory for blended learning classroom environments.
  • Sold the largest custom solution on team by collaborating with internal technology team to provide a unique blend of print and digital curriculum solutions for client.
  • Cultivated and nurtured strong client relationships within key school districts and state departments which foster trusted strategic partnerships.
  • Produced and delivered weekly product demonstrations using WebEx and ClearSlide.
  • Created, secured, and delivered conference presentations that target key decision makers, built product awareness and developed new business.
  • Strategized with internal cross-functional team leaders to assess customer needs, build internal networks, and information sharing.
  • Innovatively created and deployed weekly marketing eBlast campaigns, direct mail pieces, and collateral targeting key subject areas which drove high response rates.
  • Conducted onboarding professional development, technical support and product training for clients post sale.
  • Partnered and managed state National Restaurant Association, American Hotel and Lodging Education Institute, NCCER and Certiport partnerships and programs within fourteen states.
  • Managed client base, pipeline and territory opportunities using SalesForce.
  • Consistently exceed sales quota: 2010, 2012, 2013, 2014 Highest Achiever 2010, 2013 at 140% of goal.

Systems Sales Specialist

AVI Systems, Inc.
Eden Prairie, MN
01.2009 - 12.2009
  • Engineered, designed, sold, and project managed audiovisual integrated systems and solutions for classrooms to complex boardrooms.
  • Developed and maintained strong client relationships and contacts within educational and corporate clients.
  • Solicited new business through networking and cold calls to build client base.
  • Delivered product demonstrations, recommendations and presentations.
  • Represented company at technology trade shows.
  • Completed Action Learning Sales Training, and multiple product trainings.

Curriculum Account Executive

Pearson Education
Bloomington, MN
01.2008 - 12.2008
  • Sold basal, supplemental print and digital educational curriculum and technology products to public and private K-12 schools in Wisconsin.
  • Generated over $300K of new sales during the first two months in the position.
  • Managed an account base, solicited new business through networking and cold calling, prepared product recommendations and presentations, cost proposals and follow up to clients.
  • Developed, built and maintained strong client relationships with key contacts within school districts.

Education

Bachelor of Arts - Communication Studies

University of Iowa
Iowa City, IA

Mini Masters of Project Management -

University of St. Thomas
Minneapolis, MN

Skills

  • PC and Mac platforms
  • Microsoft Office Suite
  • Word, Excel, PowerPoint, Publisher, Outlook
  • QuickBooks and Salesforce CRM
  • Google Workspace (Docs, Sheets, Slides, Drive, Gmail)
  • Microsoft Teams and Zoom

Websites

Certification

PPR Professional Pickleball Registry Certified Pickleball Coach and Instructor

Timeline

National Client Solutions Manager

Sourcewell
10.2019 - Current

Curriculum Account Executive

Scholastic Education
01.2016 - 01.2019

Client Manager

Xerox Corporation
01.2015 - 01.2016

Curriculum Account Executive

Pearson Education
01.2010 - 01.2015

Systems Sales Specialist

AVI Systems, Inc.
01.2009 - 12.2009

Curriculum Account Executive

Pearson Education
01.2008 - 12.2008

Bachelor of Arts - Communication Studies

University of Iowa

Mini Masters of Project Management -

University of St. Thomas

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Holly H. Nicholls