Holly Oliveri
Winnetka,IL
Summary
Collaborative leader and problem solver with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.
Overview
19
19
years of professional experience
Work History
Senior Account Manager
Chicago Public Media Inc. (Chicago Sun Times)
03.2023 - Current
- Deliver sales presentations and pitches to clients, upper management and junior sales associates for demonstration.
- Liaise with marketing and sales teams to develop targeted campaigns.
- Cultivate productive relationships with business representatives and consulted closely to uncover needs and match to available solutions.
- Develop and implemented strategies to increase client retention.
- Build and strengthen long-lasting client relationships based on accurate price quotes and customer-centric terms.
Owner
Obeking
08.2022 - Current
- Founded and managed Obeking media business, growing revenue
- Executed effective pay-per-click (PPC) ads, and advanced SEO solutions
- Developed and implemented marketing strategies to generate new customers and increase sales and profit margins.
- Used knowledge of market trends to create value-added solutions resulting in significant increase in revenues.
- Profitable business and no client attrition
Media Sales Director
The Observer Media Group
03.2022 - 03.2023
- Reinvigorate, grow, and manage sales organization after downsizing during Covid and create Go To Market Strategy
- Development/Launch of paid online subscription model
- Sell multimedia solutions including: email marketing, social media, digital and print
- Streamline marketing and account services processes bringing them in house for more efficiency
- Establish new partnerships with Daytona International Speedway, Holland Financial, Weylan Bay & BlueWater Marine, Alliance Financial and more with annualized contracts
- 2023 increase of 128% in digital media revenue; 37% in print
Account Sales Director
Officite
08.2021 - 02.2022
- Provided healthcare digital marketing solutions for small and medium sized, health and wellness businesses across social media, video marketing, pay-per-click (PPC) ads, and advanced SEO solutions
- Directly qualified prospects, schedule consultations, and present live marketing consultations with clients remotely
- Provided updates, suggestions and/or optimizations to improve client performance and increase incremental revenues for the company.
- Achieve monthly and annual productivity sales metrics through CRM utilization, YesWare, etc.
Key Account Director
Waldom Electronics
08.2020 - 04.2021
- Established operational excellence including creation and implementation of basic sales operations, contract creation/development, and revenue management in Northeast
- Developed go to market strategy and marketing materials
- Facilitated strategic meetings with key stakeholders to understand customer needs and develop action plans.
- Created Video series from concept to execution for branded content during pandemic
- Interview and hire outside freelance talent for script development and video production/editing
Vice President Region; Head of Digital Retail
Gannett - USAToday Network
11.2016 - 02.2018
- Developed strategy to begin the transition of $250M National Retail traditional business into digital across the organization
- Directed 10 sales reps, 15 operational employees and a dotted line to 10 pre-print reps in Chicago, Detroit, Minneapolis, and Dallas with total revenues exceeding $40M.
- Increased digital revenues from $20 to $28M in one year (Central Region)
- Streamlined operations, reducing ratio of salary to revenues from 25% to 7%.
- Assessed team skill sets and gaps and expanded team development to build digital expertise at the national, regional, and local level.
- Designed and executed new go to market strategy led by 1st/2nd party targeting capabilities.
- Established team-training program to enhance digital acumen and drive coordination and collaboration across the region.
- Led the country in largest revenue deals with million-dollar programs across core clients: Chrysler, GM, and Walgreens..
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
Vice President
Collective
03.2014 - 11.2015
- Led digital regional sales team of 15 and an operations manager with over 20 direct reports. Annual revenue of $17M. Generated programmatic digital revenue across all platforms including online, video, tablet, mobile, and social. Representative clients included CME Group, Mars/Wrigley, Sprint, TD Ameritrade and Bank of America
- Used market insights to capitalize on key business opportunities for new advantageous partnerships.
- Initiated strategy to drive company growth and increase market share and profitability.
- Executed cutting edge programs by leveraging our TV Accelerator connecting TV to mobile devices with sequential messaging
- Led paradigm shift of existing arbitrage media revenue model to transition into SaaS platform model.
- Grew strategic clients across broad industry base and channels including Finance, Technology, B2B, & B2C.
Global Sales Director
The Wall Street Journal Inc.
10.2004 - 03.2014
- Managed Editorial calendar product across U.S., Europe, and Asia generating $30M annually
- Meet and exceed aggressive revenue targets for 5 consecutive years.
- Created and launched integrated programs across franchise including IBM, Chevron, CME, Phillips, Fidelity, Oracle and Bank of America
- Launched multi-million-dollar Merrill Lynch Program with new Weekend Investor editorial content, key in bringing about the revitalization of Weekend Edition product.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Established programs around even- driven editorial content such as Davos, COP15-COP18, Olympics, and World, generating new clients and multi-million-dollar revenue.
- Pioneered use of QR codes and created a continual content experience that differentiated content.
Education
Bachelor of Arts - Journalism
DePaul University
Chicago, IL05.2002
Skills
- Business Negotiation
- Digital Marketing
- Business Needs Assessment
- CRM Software
- Key Account Generation
- Revenue Generation
- Business Development
- Sales Solutions
- Strong Lead Development Skills
- Marketing
Timeline
Senior Account Manager
Chicago Public Media Inc. (Chicago Sun Times)
03.2023 - Current
Owner
Obeking
08.2022 - Current
Media Sales Director
The Observer Media Group
03.2022 - 03.2023
Account Sales Director
Officite
08.2021 - 02.2022
Key Account Director
Waldom Electronics
08.2020 - 04.2021
Vice President Region; Head of Digital Retail
Gannett - USAToday Network
11.2016 - 02.2018
Vice President
Collective
03.2014 - 11.2015
Global Sales Director
The Wall Street Journal Inc.
10.2004 - 03.2014
Bachelor of Arts - Journalism
DePaul University
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