HOLLY RETZLEFF
Madison
Summary
Marketing professional with competitive equestrian riding experience of 10+ years in the horse world. Results-oriented and data driven growth marketing professional with 8 years of work experience and a proven knowledge of paid media campaign management, client relationship management and competitive analysis.
Overview
9
9
years of professional experience
Work History
Growth Marketing Lead
Bobbie Inc.
08.2024 - Current
- Develop and scale DTC performance marketing framework, including channel strategy, budgeting, and investment.
- Own Paid Media Acquisition: Google Ads, Meta, TikTok, Pinterest, influencer programs, CTV
- Segment target audiences and create tailored strategies for client growth.
- SEO Strategy and implementation
- Amazon Execution: Marketplace growth and management
- Analytics: CAC, LTV, ROAS, traffic, attribution (GA4, Impact, Looker)
- Crafted and implemented strategies to increase search visibility and website traffic.
Senior Growth Marketing Manager
Headspace
07.2021 - 08.2024
- Develop and execute multi-channel growth strategies through paid acquisition channels
- Experience testing and scaling into paid acquisition channels.
- Own marketing campaign execution from ideation to launch, partnering with internal teams (Design, Product, Engineering and Data) to deliver performance-driven campaigns focused on efficient growth.
- Conduct A/B testing across creatives and landing pages to maximize conversion rates and reduce CAC.
- Manage campaign asset development, working closely with Design partners.
Senior Growth Marketing Manager
Cerebral
04.2019 - 07.2021
- Plan, execute, and optimize performance marketing campaigns across paid social channels, Meta (Facebook, Instagram) and TikTok.
- Manage budgets effectively to maximize ROI, allocating resources across channels and tactics based on results.
- Manage a data-driven creative strategy for these channels, working closely with Creative to rapidly develop and test new ads that are compelling.
- Help drive the overall paid social strategy and making optimization, scale, and media mix recommendations.
Paid Media Manager
Publicis Media Agency
06.2017 - 03.2019
- Develop and execute paid social media advertising strategies that align with the company’s business goals and marketing objectives.
- Create comprehensive plans for paid campaigns, including target audience research, budget allocation, and performance tracking.
- Manage end-to-end campaign setup, monitoring, and optimization across social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
- Monitor and analyze campaign performance using social media analytics tools.
Education
Bachelor of Science - Marketing
University of Wisconsin - Madison
Madison, WI05-2017
Skills
- Social media, Digital marketing, Strategic Planning, Management, Policies Data Analytics, Hubspot Marketing Certificate, Marketing, Leadership, Google Ads Certificate
Timeline
Growth Marketing Lead
Bobbie Inc.
08.2024 - Current
Senior Growth Marketing Manager
Headspace
07.2021 - 08.2024
Senior Growth Marketing Manager
Cerebral
04.2019 - 07.2021
Paid Media Manager
Publicis Media Agency
06.2017 - 03.2019
Bachelor of Science - Marketing
University of Wisconsin - Madison