Holly Smith
Schaumburg,IL
Summary
Highly-motivated employee with desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
16
16
years of professional experience
Work History
Executive Assistant
Penaltybox Hockey
10.2020 - Current
- Used Gmail, Calendly, Google calendars, slack, MS office suite to make sure daily tasks and events were prioritized
- Helped create HR policy and SOPs
- Took on interview and hiring duties such as sourcing qualified applicants, setting up interviews, onboarding once a candidate was decided on
- Doubled sales by executing marketing campaigns, Instagram and tiktok campaigns increasing sales by 50%
- Planned and executed large scale fundraising events for the 501c3 entity of our business including online auctions and in person Gala, wine tasting, whiskey tasting, Derby party, etc
- Recruited and trained volunteers for fundraising events
- Worked hand in hand with CEO to coordinate company wide meetings
- Managed our payroll program and implemented time off policy
- Worked with celebrity agents/managers to secure appearances at events including several Boston Bruins Alumni
- Worked with executive director to meet fundraising goals
- Sent out sponsorship deck for events to high profile donors
- Worked with support staff/ volunteers to decorate, set up silent auction displays, and coordinate event details
- Worked as catch all for anything and everything the CEO needed assistance with to properly maintain efficiency and well run operations Scheduling and preparing for Meetings
- Manage calendars and coordinate travel
- Manage all other administrative staff
- Respond to emails, and phone calls on behalf of CEO
- Present company information in all company meetings
- Expense reporting on a weekly basis
- Special projects- these varied from building email lists to planning company events and Christmas parties
- Act as a gatekeeper to the CEO
Freelance Market Researcher/Content Writer/Editor
1000 Beauty Brands
Chicago, IL
07.2020 - Current
- Analyze data and trends to identify market conditions, growth opportunities, and demand drivers
- Conduct primary and secondary market research projects on a contract basis for various clients
- Optimize content for search engines by integrating keyword research and on-page SEO best practices
- Edited 50+ research reports, improving readability scores from Medium to High
- Write, edit, and proofread blog posts, articles, website pages, and other marketing materials
Social Media Manager
The Loft
03.2018 - 10.2020
- Created and managed content across social platforms to engage customers
- Analyzed metrics and optimized strategy to grow reach and engagement
- Promoted brand increasing brand awareness by 25%
- Monitor online presence of company brand and engage with users, strengthening customer relationships
- Organize and manage photoshoots for visual content
- Managing day to day running of company's main social media accounts
- Writing up social media content and activity
- Manage social media planning for execution of marketing strategies and community management
- Maintained strong social media presence with Instagram, Facebook and Twitter
- Cultivating successful relationships with customers
- Attending weekly sales meetings
MARKETING COMMUNICATIONS SPECIALIST / RECRUITER
Career Management Partners
Dallas, Texas
01.2019 - 06.2020
- Worked directly with CEO to increase brand awareness for current and potential clients
- Create and distribute marketing materials
- Track and report marketing campaign performance
- Track ROI for marketing campaigns
- Monitor website and social media pages and address client's Image and Design Experience queries
- Identifying and building relationships with target audiences
- Promoting services during corporate events
- Coordinating the design of promotional material
- Craft and send newsletters through various social media channels
- Developed preliminary screening questions and captured relevant candidate information for hiring managers
- Participated in phone and in-person interviews to determine final candidates for consideration
- Performed searches for qualified job candidates, using sources such as computer databases, networking, Internet recruiting resources, media advertisements, job fairs, recruiting firms, and employee referrals
Executive
Gale Sayers Foundation
02.2015 - 01.2018
Penaltybox
- Managed daily activities
- Used Mailchimp, Salesforce, and Zoho CRM to maintain our donor data base, run email campaigns
- Issued tax receipts for packages/memorabilia purchased at fundraisers
- Created and maintained mailing lists and sent out donation request letters/communication with donors and sponsors
- Helped develop and execute marketing campaigns
- Researched corporate sponsorship opportunities and sent letters requesting corporate sponsorship
- Organized jersey exchange program with NFL Hall of famers
- Recruited and trained volunteers for fundraising events
- Organized packages for silent auctions
- Planned/executed fund raising events
- Planned, coordinated, and executed all fundraising events – including Kentucky Derby parties, Golf Outings, Evening with the Stars galas, and Dining with the Legends private parties
- Worked with celebrity agents/managers to secure appearances at events including Gale Sayers, Mike Ditka, Dick Butkus, Roy Jones Jr
- Worked with executive director to meet fundraising goals
- Sent out sponsorship deck for events to high profile donors
- Worked with support staff/ volunteers to decorate, set up silent auction displays, and coordinate event details
- Created and proofed programs and presentations for events
Marketing/Office Manager
The Men's Center
05.2008 - 10.2016
- Implemented insurance based medicine to the practice
- Created contracts with Aetna, BCBS, Humana, and Medicare
- Published and monitored company blog
- New client acquisition
- Coordinate and execute marketing events
- Brought new clientele into the office through phone/email leads
- Scheduled initial appointments, follow up appointments, and sinus procedures
- Provided patients with in depth explanation of procedures
- Billed insurances using AMS software
Education
Skills
- Expert with databases, including CRMs (Mailchimp, Salesforce, and Zoho), Slack
- Possesses effective communication skills
- Skills: Advanced with Google Suite & Microsoft programs (Word, Excel, PowerPoint, Adobe And Access)
- Advanced with Content Editing, Creative Writing, Web Content Management, Monday, Hubspot, Hootsuite
- Ability to use several operating systems including Mac OS X and Windows
- Social Media Marketing
- Zendesk
- Photography
- Project Management
- Content Management
- Oral/Written Communication
- Administrative Support
- Proofreading
- Interpersonal Communication
- Networking and Partnership Development
- Recruitment Management
- HRIS Technologies ( Gusto, Workday)
Timeline
Executive Assistant - Penaltybox Hockey
10.2020 - Current
Freelance Market Researcher/Content Writer/Editor - 1000 Beauty Brands
07.2020 - Current
MARKETING COMMUNICATIONS SPECIALIST / RECRUITER - Career Management Partners
01.2019 - 06.2020
Social Media Manager - The Loft
03.2018 - 10.2020
Executive - Gale Sayers Foundation
02.2015 - 01.2018
Marketing/Office Manager - The Men's Center
05.2008 - 10.2016
Northeastern Illinois University - ,
Lincoln College - ,
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