Holly Specht
Windermere,FL
Summary
Committed job seeker with a history of meeting company needs with consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
28
28
years of professional experience
Work History
Book Fair Support Representative
Scholastic Books
Lake Mary, FL
10.2019 - 11.2021
- Assisted 30+ schools monthly with their account, billing information, and product orders.
- Utilized various software programs such as Microsoft Office Suite and Salesforce for daily duties.
- Demonstrated strong problem-solving skills to quickly diagnose and troubleshoot technical issues and daily emergency calls regarding Scholastic equipment needed to execute each fair.
- Organized workshops to recommend new products or services, enhancing the overall customer experience for each school.
- Maintained detailed records of customer interactions in Salesforce, a CRM system.
- Provided follow-up communication after resolving an issue to ensure satisfaction was achieved.
- Given an additional territory comprising of 75+ schools after only 5 months as a Book Fair Representative.
- Participated in weekly meetings with the support team regarding current projects or initiatives.
- Performed product training sessions with customers as needed.
Volunteer
Parent Teacher Associate for Windermere Elementary
Windermere, FL
08.2015 - 05.2019
- Named as 'Volunteer Of The Year 2018/2019 School Year' for Windermere Elementary.
- Successfully oversaw vendor selection and budgeting for the installation of 10 environmentally friendly water fountains across the elementary school. Set up a yearly maintenance program and secured funding for the next 5 years for fountains through donations.
- Efficiently worked alongside county and approved engineers to install 6 industrial fans in an outside pavilion.
- Organized and managed carnival games, auctions, and over 25 volunteers each year to staff the annual Windermere Elementary Spring Carnival for 500+ students and families.
- Advertised and managed 2 weekly Scholastic Book Fairs per school year. Achieved between $16K & $21K in total sales in one week & over 6,000 books sold on average each year. Managed accurate reporting of fair actuals and submitted tax-related documents to the county.
- Assisted with fundraising efforts, including event planning and donor outreach.
- Attended weekly meetings to discuss progress and future initiatives.
- Collaborated with others by contributing time, effort, and skills to achieve the organization's goals.
Internet Marketing Manager
Dow Jones & Company, Inc.
Monmouth Junction, NJ
06.2005 - 01.2011
- Managed a $12M annual budget & forecasting model for the core print & online products over 8 years.
- Managed the day-to-day efforts for The Wall Street Journal including testing and budget strategies within the following channels: SEM, cost per acquisition and email marketing totaling over $6.5M annually
- Assisted with the acquisition set-up, creation, and development of 4 product launches (WSJ Pro, WSJ Mobile reader, WSJ iPad, WSJ Greater New York section) within 4 months for SEM, affiliate marketing, social media, and email
- Developed and implemented internet marketing campaigns to increase website traffic and brand awareness.
- Analyzed key metrics like click-through rates, cost per click, and impressions to assess the effectiveness of SEO online media campaigns.
- Assessed projects against budgets and timelines, keeping team and assignments on task.
Email Manager
Dow Jones & Company, Inc
Monmouth Junction, NJ
04.2002 - 06.2005
- Facilitated communication and collaboration with external vendors including web developers and design agencies.
- Identified areas of improvement within existing processes related to internet marketing initiatives.
- Collaborated with copywriters to create compelling ad copy that resonates with target audiences.
- Designed landing pages with optimized call-to-action buttons for improved lead generation.
- Created email campaigns to drive customer engagement and sales conversions.
- After only 6 months of employment at Dow Jones, responsibilities grew to include managing all direct acquisition efforts (email, direct mail, & retail sales) totaling over half the entire marketing budget for The Wall Street Journal Online.
- Organized and re-launched WSJ.com’s monthly email & direct mail campaigns to lower overall costs by $8K a month and switch to a more effective list broker.
Senior Marketing Manager
Datek Online (Purchased by TD Ameritrade)
Omaha, NE
08.1999 - 04.2001
- Defined our premier customers and developed a recognition program to reward and encourage increased usage through monthly email and fulfillment of quarterly gifts. Increased monthly online trades made by this group by over 50%
- Served as a liaison between 2 advertising agencies. Executed monthly RFP presentations for both agencies and executives
- Created a welcome e-mail series to invite new customers to sign-up for special services increasing the usage of these services by almost 25%
- Maintained & forecasted yearly budgets up to $10 million.
- Evaluated ROI from various marketing activities and investments.
- Developed and implemented comprehensive marketing strategies to increase brand recognition and consumer engagement.
- Conducted regular surveys and focus groups to collect customer feedback and insights into market needs.
Marketing Manager
TV Guide
New York, NY
05.1998 - 06.1999
- Directed and designed offer and premium copy for web-based subscriber solicitation, including privacy policy
- Maintained & forecasted yearly budgets up to $3 million
- Contributed to the redesign and successful launch of TV Guides subscriber site
- Maintained a television budget of $5.2M to run TV Guide commercials airing on 52 cable stations each quarter.
- Analyzed market trends to identify potential opportunities for growth.
- Tracked budgets for all marketing initiatives and provided regular updates.
- Evaluated the effectiveness of marketing campaigns using analytics tools.
- Conducted customer research to gain insights into consumer behavior.
Circulation Manager
Fairchild Publications, Inc. (Purchased by Disney)
New York, NY
02.1997 - 04.1998
- Supervised the competitive bidding process and coordinated the printing and circulation of up to four monthly controlled circulation publications simultaneously
- Responsible for all yearly budgets and forecasting totaling $250K
- Provided monthly demographic reporting to all magazine publishers and their advertising staff.
- Monitored circulation statistics to identify areas where improvements could be made in terms of access or availability of materials.
- Conducted regular audits of circulation systems to ensure accuracy of records.
Marketing Manager
Time Warner Sound Exchange
New York, NY
05.1996 - 01.1997
- Managed the competitive bidding process and selected vendors for acquisition marketing channels.
- Supervised design, creation, and analysis of sweepstakes and editorial packages.
- Budgeted and reconciled all direct mail related costs on a monthly basis totaling $300K
- Assisted with tracking and letter shop duties for annual mail volume of 22 million pieces.
- Analyzed market trends to identify potential growth opportunities.
- Evaluated the effectiveness of marketing campaigns using analytics tools.
Promotion Coordinator
American Express Publishing
New York, NY
10.1993 - 04.1996
- Designed and maintained an inventory reporting system, resulting in a 3% reduction in theft & loss of Premiums for American Express fulfillment warehouses.
- Developed, implemented, & analyzed a new insert card test plan for 2 publications, yielding a 1.5% increase in response
- Created and designed traffic promotion materials and artwork for a high volume of 30 million pieces of mail annually.
- Responsible for the entire marketing department’s monthly expenses and accruals totaling over $500K.
- Compiled reports on campaign performance data for management review.
- Coordinated with vendors to ensure timely delivery of promotional materials.
Education
Certification in Direct Marketing - Marketing
New York University
New York, NY02-1995
Bachelor of Science - Marketing, Management
Western New England University
Springfield, MA05-1989
Skills
- Teamwork and Collaboration
- Researcher & Writer
- Schedule Coordination
- Decisive Decision-Making
- Training and mentoring
- Project Manager
- Experienced liaison
- Customer Satisfaction
- CRM Software
- Organization
- Performance Management
- Budget Management
- Problem-Solving
Technical Experience
- Microsoft Windows 11
- Microsoft Office Suite 2021 & Older - Word, Excel, PowerPoint, Visio
- Adobe Creative Cloud Suite
- Office365 And Google Apps for Business
- Basic HTML Coding
References
Available upon request.
Timeline
Book Fair Support Representative
Scholastic Books
10.2019 - 11.2021
Volunteer
Parent Teacher Associate for Windermere Elementary
08.2015 - 05.2019
Internet Marketing Manager
Dow Jones & Company, Inc.
06.2005 - 01.2011
Email Manager
Dow Jones & Company, Inc
04.2002 - 06.2005
Senior Marketing Manager
Datek Online (Purchased by TD Ameritrade)
08.1999 - 04.2001
Marketing Manager
TV Guide
05.1998 - 06.1999
Circulation Manager
Fairchild Publications, Inc. (Purchased by Disney)
02.1997 - 04.1998
Marketing Manager
Time Warner Sound Exchange
05.1996 - 01.1997
Promotion Coordinator
American Express Publishing
10.1993 - 04.1996
Certification in Direct Marketing - Marketing
New York University
Bachelor of Science - Marketing, Management
Western New England University
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