Holly Tang

• Led end-to-end product design for Patiently, an AI healthcare product focused on post-visit understanding and follow-up, translating complex medical conversations into clear, trustworthy user experiences.
• Designed and implemented onboarding flows (UX + front-end in Swift/Xcode) and re-architected the “For You” content experience, surfacing three AI-curated medical insights per screen with expandable source citations, receiving positive qualitative feedback from founders.
• Designed a post-visit follow-up categorization system (e.g., medications, vaccinations, next steps) to reduce cognitive load and help users retain and act on critical health information.
• Established product branding and visual systems across products: defined Patiently’s logo, website, and color palette, and contributed to PhotoPool by setting typography and designing a photo discovery feature informed by competitive analysis.

• Led redesign of mobile and web platforms for AR-based virtual real estate marketplace mapped to real-world locations.
• Conducted competitive analysis and usability testing to identify pain points in the virtual property purchasing flow.
• Collaborated closely with PM and developers to define strategic directions that enhanced user engagement with digital land ownership.
• Influenced stakeholder decisions through data-driven analysis and persuasive presentations, gaining buy-in for innovative design approaches.
• Drove 4 major product iterations, balancing design trade-offs and prioritizing solutions based on user needs and business goals.
• Navigated project ambiguity by wearing multiple hats, from researcher to project manager, while facilitating user interview workshops.

• Designed data visualization dashboards for sports performance metrics, making complex athletic data accessible to non-technical users.

• Conducted UX audits and heuristic evaluations to identify pain points, and redesigned user flows, wireframes, and information architecture.

• Collaborated with PM and developers to transform scientific data into actionable insights through simplified UI.

• Conducted user research with coaches and athletes, improving dashboard comprehension by 40%.

• Designed a innovative medical imaging platform integrating AR and AI technologies for improved early detection and diagnostic accuracy.
• Led ideation sessions and concept exploration aligned with design best practices, principles, and UX laws.
• Conducted user research with healthcare professionals to identify key workflow pain points, translating insights into intuitive dashboard design.
• Iterated design based on findings from usability testing and A/B testing, balancing technical constraints with user needs.

• Designed end-to-end iOS app improving healthcare access for students, reducing campus treatment friction, developing appointment management with calendar integration.
• Synthesized research findings into actionable solutions, gathering business requirements and developing strategic and tactical approaches.
• Established cohesive design system with reusable components for iOS, ensuring visual consistency and accelerating potential development.