Holly Wilkins

Led content creation and social media management across LinkedIn, Facebook, and Twitter to drive engagement and brand visibility. Planned and executed content calendars, while producing high-quality written and visual content using Canva and Adobe Creative Suite.

Managed the company blog—writing, editing, and publishing SEO-optimized content—and contributed to long-form assets such as white papers, guides, and video scripts. Played a key role in the successful website refresh, ensuring updated messaging, improved UX, and consistent branding.

Collaborated with channel partners on joint marketing initiatives to extend reach and support co-branded campaigns. Represented the company at industry events, enhancing brand exposure and staying current on market trends. Maintained awareness of platform changes and social trends to optimize strategies.

Channel sales strategy and execution across the North America enterprise market, managing partner relationships and co-selling initiatives. Worked closely with strategic channel partners to develop joint go-to-market plans, expand territory coverage, and drive adoption of Cloudficient’s technology solutions.

Collaborated with a dedicated BDR to support partner-led pipeline development, manage renewals, and identify cross-sell/upsell opportunities within existing accounts. Facilitated alignment between internal sales, marketing, and operations teams to support partner success and increase win rates on enterprise deals.

Prepared partner enablement materials, supported co-branded campaigns, and contributed to the design and execution of referral and incentive programs. Ensured accurate CRM reporting for partner pipeline tracking, forecasting, and executive-level business reviews.

Directed end-to-end sales operations and partner management across global markets, supporting over 3,000 customers in 56+ countries. Consistently exceeded sales and profitability targets, with personal revenue growth increasing from $436,893 in 2019 to $1,207,329 in 2023. Achieved 49% growth by developing customer-focused sales strategies and leading partners to outperform revenue goals. Drove 10–15% annual account growth through cross-sell and upsell initiatives, while closing one of the top 10 highest revenue projects in company history. Improved operational efficiency by launching a partner referral initiative and optimizing sales reporting tools used for executive decision-making.

Managed high-value customer accounts by overseeing order review, issue resolution, and interdepartmental coordination to ensure timely delivery and customer satisfaction. Negotiated 3rd party contracts that delivered millions in cost savings and streamlined production planning to meet fluctuating customer demands. Led the deployment of a CRM/ERP system that automated workflows, reduced costs, and boosted productivity, including training 250+ employees on system use. Implemented a Vendor Managed Inventory (VMI) system to automate inventory reporting and audits, improving material control and enabling data-driven decision-making.

Instructional and behavioral support to K–8 students, including one-on-one assistance for individuals with severe disabilities in inclusive classroom settings. Assisted with classroom management, after-school programs, student supervision, and in-house discipline, ensuring a safe and supportive learning environment. Also supported school operations through substitute librarian duties, lunch and yard supervision, and event oversight.

Drove sales growth by identifying and converting leads, managing customer relationships, and expanding market presence across the Middle East and Africa. Led the full sales cycle, from prospecting and needs analysis to product presentation and post-sale support, to ensure customer satisfaction and retention. Supported sales operations through inventory oversight, order fulfillment, shipment coordination, and reporting to ensure seamless execution and informed decision-making.