David Jones
Lehi, ,Utah
Summary
Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
9
9
years of professional experience
Work History
VP of Marketing
Pupford
Lindon, Utah
03.2022 - Current
- Led the launch of Pupford’s new brand, including product packaging design and retail marketing material
- Spearheaded the launch of a new website, enhancing user experience and conversion rates
- Launched a new dog training course as a lead generation tool, driving down acquisition costs by 25%
- Designed and launched a mobile app to drive leads and improve customer engagement
- Led a team of social media, email, influencer, and ad buyers, improving overall marketing efficiency
- Planned and executed events, such as trade shows and product launches, to promote brand and products.
- Facilitated cross-functional team meetings to align marketing objectives with overall business goals.
- Designed and implemented email marketing campaigns to nurture leads and retain customers.
- Managed the P&L for web and app commerce, responsible for hitting contribution margins and revenue goals.
- Developed and implemented a comprehensive marketing strategy that increased customer acquisition by 20%.
- Collaborated with sales team to ensure alignment between sales strategies and marketing objectives.
- Oversaw the design of promotional material such as banners and posters used at tradeshows and events.
- Monitored performance of all marketing initiatives using relevant metrics like impressions, click-throughs, ROI.
- Developed an innovative loyalty program that resulted in increased customer retention rates.
Director of Marketing
PhoneSoap
Lindon, Utah
08.2017 - 03.2022
- Launched over a dozen products in both the consumer and medical spaces, contributing to the company’s growth from $3M to $80M in 5 years
- Led the growth marketing team through significant expansion, managing strategies across digital channels
- Developed and executed comprehensive marketing campaigns, enhancing brand presence and customer acquisition.
Digital Marketing Manager
Chatbooks
Provo, Utah
08.2015 - 03.2017
- Started the customer acquisition strategy, growing the mobile app marketing spend to $80K per month
- Managed Guerilla marketing campaign that included a community-driven event. Collaborated with city leaders, artists, and the community to ensure the campaign's success and brand visibility.
- Analyzed data from Google Analytics, Adwords, and other sources to track performance of campaigns.
- Conducted keyword research to identify new opportunities in organic search results.
Education
Bachelor of Science in Digital Marketing - Internet Technologies
Utah Valley University (UVU)
01.2013
Skills
- Digital Marketing
- SEO
- Ecommerce Backend
- Amazon
- PPC
- Social Media Marketing
- Influencer Marketing
- Traditional Marketing
- PR
- Funnel Marketing Strategies
- Email Marketing
- SMS Marketing
- Leadership
- Team Leadership
- Budget Management
- Cross-Functional Team Collaboration
- Design & Development
- Broad Design Skills
- Data-Centric Decision Making
- Lead Generation
- Project Management
- Product Launches
- Campaign Development
- Community Engagement
- Customer Segmentation
- Partnership Development
- Campaign Planning
- Digital advertising
- Website Maintenance
Websites
References
References available upon request.
Timeline
VP of Marketing
Pupford
03.2022 - Current
Director of Marketing
PhoneSoap
08.2017 - 03.2022
Digital Marketing Manager
Chatbooks
08.2015 - 03.2017
Bachelor of Science in Digital Marketing - Internet Technologies
Utah Valley University (UVU)
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