Assisted in developing marketing strategies to increase brand awareness and drive customer acquisition.
Conducted market research to identify customer needs and preferences.
Created, managed social media content and campaigns to promote the business.
Brand Planning Intern
Shanghai Shizhuang Information Technology Co., Ltd
05.2020 - 08.2020
Worked in the Shoe trading brand operating and participated in brand promotion activities. Developed multi-channel marketing strategies for platforms, e.g. TikTok , Instagram , and Little Red Book .
Collected data from online shopping platform and analyzed market trends to identify the most popular items that consumers have searched.
Human Resource Intern
Tianfeng Securities Company
05.2019 - 08.2019
Coordinated and assisted with the recruitment process, including screening resumes and conducting interviews.
Assisted in planning and executing employee training and development programs.
Conducted research and analysis on industry trends and best practices related to human resources.
Education
Master of Science - Marketing
Columbia University
New York, NY
05.2024
Marketing & Global Enterprise Management Bachelor of Science -
University of Delaware
06.2021
Skills
Language Skills: English, Mandarin
Technical Skills: MS Office, Excel, Access, Tableau, Fashion forecasting
Programming languages: SPSS, R, SQL
Data analysis skills: Data Visualization, Data Retrieval, Data Collection, Data Cleaning, Conducting Hypothesis Testing, Interpreting Statistical Results
Interests: Boxing, Fashion
Timeline
Marketing Consultant
Hsiang Asian Bistro & Karaoke
05.2021 - 01.2022
Brand Planning Intern
Shanghai Shizhuang Information Technology Co., Ltd
05.2020 - 08.2020
Human Resource Intern
Tianfeng Securities Company
05.2019 - 08.2019
Master of Science - Marketing
Columbia University
Marketing & Global Enterprise Management Bachelor of Science -