HongJoo (Andrew) Ro
Palisades Park
Summary
Collaborative leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Strengths in building and maintaining key relationships with internal and external stakeholders in dynamic, fast-paced environments. Uses independent decision-making skills and sound judgment to positively impact company success.
Overview
18
18
years of professional experience
Work History
Product Marketing - Sr Manager
Verizon
01.2020 - Current
- Develop and manage quarterly national device strategy that utilizes Verizon value including plan, perks, and connected devices to help drive growth
- Facilitate key strategy alignment between Finance and Marketing by partnering with internal stakeholders to develop a detailed business case
- Partner with internal and external stakeholders to develop unique promotions that differentiate while continuing to drive incremental growth
- Leverage internal tools to analyze device promotion performance, trends, and competitive insights to help draw perceptive conclusions and recommendations for senior leadership
- Develop ad hoc reporting to effectively communicate trends, insights, and recommendations to senior leadership
- Utilize monthly and quarterly roadmaps and marketing calendar to help develop device volume forecast and insights
- Manage key OEM relationships with Apple, Samsung, and Google to ensure promotional parity while developing a plan to drive growth
Acquisition Marketing Manager
Verizon
07.2018 - 01.2020
- Develop and execute promotional fulfillment strategy to ensure optimal customer experience - Involvement in preliminary promotion discussions to ensure all aspects of customer experience are managed
- Generate redemption reports for cross functional teams (Customer-level reporting to track against sales & redemption forecast and develop new forecast as needed)
- Align with FP&A and Accounting partners to validate invoices against budget
- Keep track of promotion performance and provide insights for upcoming promotion strategy
- Daily/Weekly Campaign management and validation to ensure accurate payments are made - Promotion Inventory Management of gift cards and hard goods to ensure adequate inventory availability
- Manage 3rd party partners & vendors to drive flawless execution of promotional offer fulfillment (hard goods, gift cards, and content)
- Manage and drive innovation for customer journey and promotional fulfillment experience
- Ensure vendor payments stay on track and are accurate
- Develop monthly, quarterly, and yearly budget to align with PxQ budget planning (Manage spending actuals and outlook in both Cost View and P&L View)
- Analyze program performance and leverage key data and customer insights to optimize existing programs and drive new strategies (Analyze promotion sales results and redemption efficiencies for key findings in order to make key business decisions)
- Lead cross functional teams to ensure marketing strategies and programs are delivered on time and drive desired outcome
Assistant Demand Planner
LG Electonics MobileComm
08.2015 - 07.2018
- Develop short-term (8-week)/long-term (6-month) rolling demand forecast to ensure accurate supply planning
- Manage current and future PRM (Product Road Map)Lead CPFR meetings to ensure weekly supply health and provide future supply/delivery visibility
- Key point-of-contract for all internal and external teams to ensure clear communications are made
- Analyze demand forecast for the product life cycle and monitoring plan vs. actual
- Inventory allocation throughout Key Channels (COR/Indirect/National Retailer channel)
- Manage adequate inventory level for VCI/VMI (Vendor Managed Inventory) Generate multitude of ad hoc reports : Analysis of monthly sales, inventory planning, procurement planning, WOS, Long-term inventory
- Lead S&OP meetings with Key Account VP, Sales Director, Sales Managers, Marketing Director, and other key members for monthly sales outlook, supply/inventory status, channel status, and business updates
- Analyze and Track MDF (Market Development Funds) and coordinate invoices to ensure timely payment. oP&L analysis by SKU to ensure profitability for each SKU
- Map A/P invoices against MDF planning to ensure P&L is on track against plan
- Facilitate and coordinate with Logistics, Marketing and Sales departments to ensure timely delivery of products, invoice accuracy, customer logistics, transportation, and purchase orders
- Assist in NPI (New Product Introduction) process with R&D, Sales, Production, and HQ to ensure PLC process (Launch, go-to-market, end-of-life) is managed properly
- Communicate with factories in Korea, China, and Vietnam for procurement, availability of raw materials, production/shipment schedule to ensure full product availability for delivery throughout Key Channels
- System access (Java based ERP) usage for analysis, demand planning/forecasting, and ad hoc reports
Demand Planning Analyst
LG Electronics MobileComm
12.2013 - 08.2015
- Analyze forecast/demand planning, channel data, Inventory on daily, weekly, quarterly and yearly basis
- Communicate with HQ & product managers to maximize sales and reduce inventory risk Ad hoc reports to supply planning team in HQ
- Ensure long-term procurement is aligned with current demand planning Identify and analyze aged inventory
- Communicate and support Key Account Team and Product managers for depletion plans
- Communicate with Order management & Key Account Teams and manage accurate weekly sales plan
- Prepare and coordinate weekly S&OP Meeting and ad hoc reports Manage monthly sales projection and provide necessary action plans
- Analyze & update the systems data GDMI(Demand Management System) GSCP(Supply Chain Planning System) Weekly Dashboard & SCM Dashboard
Assistant Operations Manager
As One International Inc
03.2011 - 08.2013
- Assistant Operations Manager, Accounting/Bookkeeping Process purchase orders from China and keep track of the merchandise shipments and backorders
- Process sales orders and invoices: manage daily merchandise inventory as well as customer balances
- Manage company inventory: run a systematic inventory count as well as working with our warehouse team for a physical inventory count
- Process bank reconciliation and A/R aging balances: make sure all the bank balances are in check; maintain customer A/R balance does not go past current aging schedule
- Maintain customer and vendor accounts: contact our customers, as well as our vendors to make sure all payments and/or orders are processed in accordance with our company schedule
- Analyze profit margin: layout our company profit margin by calculating all the expenses and potential/actual profits
- Forecast company sales: analyze current and past sales and forecast future(up to one year) sales goals, which has been growing at a rate of 10% each quarter
Intern
Unifi Companies
05.2010 - 07.2010
Sales Manager
WPI Verizon Wireless
06.2007 - 01.2010
Intern
HR Cap
06.2008 - 08.2008
Education
Bachelor of Arts - Finance
Baruch College
New York, NY08-2010
Skills
- Business performance management
- Reporting oversight
- Budget oversight
- Cross-functional communication
- Data analytics
- Strategic planning
- Data-driven decision making
- Market analysis
Languages
English
Native or Bilingual
Korean
Native or Bilingual
Timeline
Product Marketing - Sr Manager
Verizon
01.2020 - Current
Acquisition Marketing Manager
Verizon
07.2018 - 01.2020
Assistant Demand Planner
LG Electonics MobileComm
08.2015 - 07.2018
Demand Planning Analyst
LG Electronics MobileComm
12.2013 - 08.2015
Assistant Operations Manager
As One International Inc
03.2011 - 08.2013
Intern
Unifi Companies
05.2010 - 07.2010
Intern
HR Cap
06.2008 - 08.2008
Sales Manager
WPI Verizon Wireless
06.2007 - 01.2010
Bachelor of Arts - Finance
Baruch College
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