Hongyu Zhan
Baltimore,MD
Summary
A creative and organized individual with knack for managing content and coordinating projects effectively. Possesses foundational knowledge in digital content creation and project management, with skills in content scheduling and social media strategy. Capable of driving impactful content initiatives that enhance engagement and visibility.
Overview
3
3
years of professional experience
Work History
Marketing & Content Coordinator
Ooin Media
06.2025 - Current
- Planned and executed integrated marketing campaigns across TikTok, Instagram, and YouTube to grow brand awareness and drive engagement.
- Produced and edited 100+ short-form videos and long-form content, applying storytelling and visual design to boost average video views by 35%.
- Managed end-to-end social media operations, including content calendar planning, copywriting, community management, and performance analytics.
- Collaborated with cross-functional teams to develop creative concepts, ensuring brand consistency and alignment with overall marketing strategy.
- Analyzed campaign metrics and audience insights to refine content strategy, improving follower growth rate by 20% within three months.
Marketing & Strategy Intern
IntelliPro Group
03.2025 - 06.2025
- Designed bilingual promotional content for the AI Future Forum, co-hosted with KPMG, including event posters, speaker spotlights, and countdown posts; campaign materials contributed to a 30% increase in registration traffic within two weeks.
- Produced and edited two professional-grade video assets (promo & recap), utilizing over 60 minutes of raw footage, creating polished visual assets for both social media and corporate stakeholders.
- Collaborated with the consulting team to productize two strategic talent mapping solutions (Cybersecurity and Mid-to-Senior Tech Talent); created 40+ slide decks using anonymized data and market insights for client pitching.
Owner and Founder
Bubble Lashes
09.2023 - 09.2024
- Website Design & SEO Optimization: Independently managed the design and optimization of small business websites, including layout updates and SEO keyword research; improved local search visibility and contributed to a ~30% increase in site traffic over three months.
- Social Media Content Strategy: Planned and managed content for Instagram and Xiaohongshu, producing over 40 posts and short videos in three months; helped steadily grow follower count and engagement, enhancing local brand visibility.
- Marketing Material Design: Created over 30 marketing assets, including digital menus, promotional posters, event videos, and captions for holidays and special campaigns; supported increased in-store traffic and improved seasonal product performance.
Marketing Specialist
CUSSA International Credit Platform
08.2022 - 03.2023
- Managed various social media accounts, including the official WeChat account. Created the highest account browsing history, with around a 50% rise in followers and a 20% boost in content shares.
- Executed business development programs, planning offline publicity activities and communicating with universities for promotional purposes. Created a 40% growth in student sign-ups.
- Participated in the University Connection Program, creating advertising copy, writing speech scripts, and preparing PowerPoint presentations.
- Conducted market research and analyzed product advantages, providing actionable insights to align market trends with the platform's differentiation strategy.
Education
Master of Science - Marketing (STEM)
Johns Hopkins Carey Business School
Baltimore, MD07.2024
Double Major - Business Administration Marketing & Strategic Communication
The Ohio State University
Columbus, OH05.2023
Skills
- Skills: Microsoft Excel, Office Software, R Studio, Python, SPSS, Adobe
- Languages: Fluent in both English and Mandarin
Timeline
Marketing & Content Coordinator
Ooin Media
06.2025 - Current
Marketing & Strategy Intern
IntelliPro Group
03.2025 - 06.2025
Owner and Founder
Bubble Lashes
09.2023 - 09.2024
Marketing Specialist
CUSSA International Credit Platform
08.2022 - 03.2023
Double Major - Business Administration Marketing & Strategic Communication
The Ohio State University
Master of Science - Marketing (STEM)
Johns Hopkins Carey Business School
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