Hope Avwerosuo Esimike
Commerce,TX
Summary
Marketing Manager with 10+ years of experience in project management and event planning. Proven ability to develop and implement effective marketing strategies that enhance customer engagement and increase brand visibility.
Overview
17
17
years of professional experience
Work History
MARKETING MANAGER
REEMUZ ENTERPRISES
Alimosho, Lagos
11.2020 - 07.2025
- Developed innovative communication methods to effectively present product features and benefits.
- Analyzed market trends and interpreted data to generate actionable insights and concepts.
- Initiated market research to identify emerging trends and consumer preferences.
- Translated marketing insights into new product development initiatives.
- Formulated pricing strategies to maximize profit margins while maintaining customer satisfaction.
- Executed marketing plans targeting staff and external stakeholders for enhanced engagement.
- Drove strategic initiatives fostering both organic and inorganic growth opportunities.
- Organized workshops and events to promote public awareness of product offerings.
MEDICAL DETAILING MANAGER (MARKETING)
FrieslandCampina WAMCO Nig. Plc.
08.2010 - 10.2020
- Deliver the consumer marketing strategies and activities that will drive the business performance of the brand.
- Prepare and deliver educational and publicity programs and information materials to increase awareness of company’s products.
- Develop, implement and evaluate communications strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations
- Gather, research and prepare communications material for internal and external audiences
- Work closely with various internal (Medical Marketing, sales, operations, finance, R&D and corporate) and external (e.g. creative, media, digital and research agencies) when planning and executing marketing projects in a dynamic business environment.
- Develop parts of the annual integrated commercial plan (ICP) for assigned products based on complete analysis of market, trade, Health care Practitioners and consumer needs.
- Develop and organize workshops, meetings, ceremonies and other events for publicity and information purposes.
- Set-up feedback channels to identify the interests and concerns of key groups and customers who use the organization’s products
- Ensure On-Time-In-Full (OTIF) implementation of approved activities (launches & campaigns) as aligned at ICP, working cross functionally.
- Provides good business judgement in some aspects of marketing for the assigned brands including creative, media, positioning, pricing, promotions etc.
- Evaluate brand performance and recommend / execute appropriate action plans to achieve optimal results in annual planning and future specific campaigns / activities.
- Ensures compliance of self to company policies, internal code of conduct and external regulatory policies like the Code of Ethics.
- Responsible for the preparation of weekly/ monthly reports.
- Agency management for all relevant marketing needs, with proper selection, briefing and evaluations.
- Organize outdoor events like aerobics, dances competitions, and sports events to create product awareness.
- Territorial Management and monitoring of health care programmes in other to promote the IFT Brand.
- Proven Track record of Increase in market share both in value and volume of IFT sales in any given territory managed.
- Coaching and supervising of sales team to ensure alignment to World Health Organization (WHO) codes.
- Coordination of self-initiated activities to increase brand awareness and loyalty of consumers.
- In charge of regional activities in an acting capacity when nominated by my regional manager.
- My teamwork spirit gave me edge on this position as am seen as someone to work with.
CLIENT SERVICE OFFICER
OGAGA- OGHENE NIG. LTD
11.2008 - 07.2010
- Meet with prospective customer
- Prepare slides on the computer for presentations of new contracts to the company’ client.
- Planned and Scheduled Meetings and Appointments. Keep accurate records of the company’s staff
- Disseminated Information by using the Telephone, Mail Services, Web sites, and e-mail.
- Sharpened my interpersonal skill as it was needed to make my communication with customers more appealing.
- Meeting with top Government officials to recommend the company for multi-millionaire contracts.
Education
MBA -
EAST TEXAS A AND M UNIVERSITY
Commerce, TX12-2027
POSTGRADUATE DIPLOMA - BUSINESS ADMISTRATION
UNIVERSITY OF ROEHAMPTON
London01.2019
BASIC MANAGEMENT SKILLS -
Mbk TRAINING AND CONSULTING
Nigeria08-2010
BACHELOR OF SCIENCE DEGREE (B.Sc) - MICROBIOLOGY
LAGOS STATE UNIVERSITY OJO
Lagos01.2007
DIPLOMA - DESKTOP PUBLISHING AND WORD/ DATA PROCESSING (OFFICE SUITE AND GRAPHICS)
ECO DIGITAL COMPUTER INSTITUTE
OKOKOMAIKO, LAGOS01.2007
WEST AFRICA EXAMINATION CERTIFICATE -
GIRLS’ MODEL SECONDARY SCHOOL EVWRENI
DELTA STATE01.1999
Some College (No Degree) -
Mbk TRAINING AND CONSULTING
LAGOS NIGERIASkills
- Market analysis and data interpretation
- Marketing strategy development
- Event planning and execution
- Customer engagement and relationship management
- Project management
- Brand management
- Client relationship management
- Excellent communication
- Public speaking
- Direct marketing
- Teamwork and collaboration
- Business development
- Microsoft Office applications proficiency
- Canva expertise
Hobbies and Interests
- Meeting People
- Listening to Music
- Adventure
- Travelling
Accomplishments
- 2018 Best in Class Award for Best Practice
- 2018 Best-In-Class Award for contributing to Regional Business Performance-IFT
- November, 2017 Marketing excellence awards
- October, 2017 Marketing excellence awards
- 2016 Best-In-Class Award for contributing to Regional Business Performance-IFT
- Appraised as performed excellently in 2015/ 2016, amongst others.
Languages
English
Native/ Bilingual
Affiliations
- Coordinator Feed the hungry initiative
References
References available upon request.
Timeline
MARKETING MANAGER
REEMUZ ENTERPRISES
11.2020 - 07.2025
MEDICAL DETAILING MANAGER (MARKETING)
FrieslandCampina WAMCO Nig. Plc.
08.2010 - 10.2020
CLIENT SERVICE OFFICER
OGAGA- OGHENE NIG. LTD
11.2008 - 07.2010
MBA -
EAST TEXAS A AND M UNIVERSITY
POSTGRADUATE DIPLOMA - BUSINESS ADMISTRATION
UNIVERSITY OF ROEHAMPTON
BASIC MANAGEMENT SKILLS -
Mbk TRAINING AND CONSULTING
BACHELOR OF SCIENCE DEGREE (B.Sc) - MICROBIOLOGY
LAGOS STATE UNIVERSITY OJO
DIPLOMA - DESKTOP PUBLISHING AND WORD/ DATA PROCESSING (OFFICE SUITE AND GRAPHICS)
ECO DIGITAL COMPUTER INSTITUTE
WEST AFRICA EXAMINATION CERTIFICATE -
GIRLS’ MODEL SECONDARY SCHOOL EVWRENI
Some College (No Degree) -
Mbk TRAINING AND CONSULTING