Hope Cameron
Detroit,MI
Summary
Experienced candidate with versatile skills in digital marketing, project management, case planning, and problem-solving. Brings a fresh perspective and excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for a collaborative approach, a commitment to excellence, and a strong track record in creating and executing client-focused strategies.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Case Planner
Alternatives For Girls
06.2022 - Current
- Lead participant workshops on topics related to goal-setting, life skills development, and resource navigation.
- Oversee outreach to up to 130 participants at a time, successfully recruiting and promoting program services to increase enrollment.
- Manage a caseload of up to 150 participants, ensuring high standards of care and consistently meeting the needs of both participants and their families.
- Coordinate and facilitate communication between staff and external partners to ensure collaboration and efficient implementation.
- Organize and facilitate events to engage participants and create a sense of community.
- Monitor program effectiveness through data collection and analysis, contributing insights toward continuous improvement efforts within the organization.
- Proved successful working within tight deadlines and a fast-paced environment.
Digital Media Manager
Lucky Bunny Creative Co
01.2021 - Current
- Develop and maintain brand guidelines to ensure consistent and effective visual communication across all platforms and channels.
- Conceptualize unique logo designs for startups, establishing strong visual identities that engage and appeal to target markets.
- Identify and leverage emerging social media trends and technologies to stay ahead of the competition and enhance digital presence.
- Utilize Hootsuite to streamline and schedule posts, ensuring timely and consistent content delivery across all social media platforms.
- Craft compelling copy for social media content, driving increased website and external link traffic.
- Create engaging social media content that drives user engagement and increases online visibility.
- Increased following by 300% on Instagram by consistently sharing valuable content that resonated with the target audience, building a loyal and engaged community.
- Manage paid social media ad campaigns to maximize ROI for clients.
Social Media Coordinator
Beach House Day Spa
11.2019 - 06.2022
- Collaborated with 3 cross-functional teams to develop consistent brand messaging across all channels.
- Created customized marketing materials to increase product awareness.
- Developed creative visual assets for use in social media campaigns, driving higher engagement rates.
- Improved social media reach by creating Facebook pages and debuting new marketing strategies targeting niche audience.
- Implemented crisis management plans during unforeseen incidents or negative feedback situations, mitigating potential damage to brand reputation.
- Educated colleagues on social media best practices, including proper use of hashtags, post formatting, and platform-specific features.
Education
Associate of Arts - General Studies
Oakland Community College
Royal Oak, MI04-2021
Skills
- Adobe Illustrator / Canva
- Adaptability
- Analytics reporting
- Brand Development
- Client Relations
- Community Engagement
- Organization
- Time management
- Verbal and written communication
- Visual storytelling
References
- Nia Bow, Alternatives For Girls, nbow@alternativesforgirls.org (313)460-4099
- Lauren MacVean, Beach House Day Spa, info@beachhouse-dayspa.com (248)220-4485
- Angela Wisniewski-Cobbina, Hey Angela Inc. + Shop Coup (D'État), a@heyangela.com (248)470-8072
Certification
- Risking Connection: Trauma Informed Care Certificate - Traumatic Stress Institute
- Visual Storytelling for Social Media Certification - Canva Design School
- HubSpot Content Marketing Certification - HubSpot Academy
Timeline
Case Planner
Alternatives For Girls
06.2022 - Current
Digital Media Manager
Lucky Bunny Creative Co
01.2021 - Current
Social Media Coordinator
Beach House Day Spa
11.2019 - 06.2022
Associate of Arts - General Studies
Oakland Community College
Similar Profiles
LISA DOYLEYLISA DOYLEY
Program Manager of Victim Services at Alternatives For GirlsProgram Manager of Victim Services at Alternatives For Girls
Jessica CastruitaJessica Castruita
Program Manager at Alternatives For GirlsProgram Manager at Alternatives For Girls
Cheryl GrantCheryl Grant
After Care Case Planner/Curriculum Coordinator at Alternatives for GirlsAfter Care Case Planner/Curriculum Coordinator at Alternatives for Girls
Ka-El PriceKa-El Price
Driver/Car Porter at Precision Vehicle HoldingsDriver/Car Porter at Precision Vehicle Holdings
Danielle KelseyDanielle Kelsey
Special Assistant to Chief of Staff at Lansing School DistrictSpecial Assistant to Chief of Staff at Lansing School District