Hope Dasher
Hopedasher.com
Summary
Content Marketing Specialist with 6.5x organic traffic growth, strong SEO execution, and multichannel campaign experience. Data-driven, conversion-focused, and skilled in boosting engagement and lead generation.
Overview
9
9
years of professional experience
Work History
Content Marketing Specialist
APS Payroll
, USA
08.2024 - Current
- Lead cross-channel content strategy and product launch messaging that drives awareness and supports sales enablement across web, email, social, and video.
- Own SEO, generative engine optimization, and CRO improvements to increase qualified traffic and MQL generation.
- Develop high-impact copy, sales collateral, trade show materials, and campaign assets.
- Partner with product and sales to deliver targeted GTM initiatives, ensure brand consistency, and support pipeline growth.
Digital Communications Specialist & Writer
UWorld LLC.
, USA
12.2023 - 08.2024
- Led multichannel content strategy (email, web, blog, social) that increased qualified traffic and improved conversion performance through SEO best practices, GxO, and audience-focused messaging.
- Drove product and campaign execution by producing high-impact copy and automated email journeys that nurtured leads, boosted engagement, and supported revenue growth.
Content Marketing Specialist
LineLeader by ChildcareCRM
, USA
11.2021 - 11.2023
- Drove 6.5–7x organic traffic growth and $270K in pipeline by leading SEO, CRO, and multichannel content strategy; created optimized web, email, ad, and social content aligned to demand gen goals.
- Collaborated with Product & Sales to develop GTM messaging, product briefs, and multimedia assets that improved user engagement and supported new feature launches.
Social Media Strategist
HospitalityFan/The Digital Navigator
, USA
04.2017 - 11.2021
- Built data-driven social strategies and SEO-optimized copy using Ahrefs, Semrush, and Google Analytics, increasing traffic and lead generation across channels.
- Executed multi-channel campaigns through HubSpot, Salesforce, Google Ads, and Adobe Creative Suite.
Education
BACHELOR OF SCIENCE - PSYCHOLOGY, MINOR IN MARKETING & SPEECH PATHOLOGY
THE UNIVERSITY OF TEXAS AT DALLAS
Richardson, TXSkills
- HTML and CSS basics
- Campaign management
- Customer engagement
- Multichannel marketing and competitive analysis
- SEO and pay-per-click advertising
- Lead generation strategies
- CRM expertise in HubSpot and Salesforce
- Data analysis with Google Analytics
Timeline
Content Marketing Specialist
APS Payroll
08.2024 - Current
Digital Communications Specialist & Writer
UWorld LLC.
12.2023 - 08.2024
Content Marketing Specialist
LineLeader by ChildcareCRM
11.2021 - 11.2023
Social Media Strategist
HospitalityFan/The Digital Navigator
04.2017 - 11.2021
BACHELOR OF SCIENCE - PSYCHOLOGY, MINOR IN MARKETING & SPEECH PATHOLOGY
THE UNIVERSITY OF TEXAS AT DALLAS