Hope Harrell

• Accountable for leading creation of regional marketing experience for FL Blue U65 and FL Blue Medicare through development and execution of targeted Marketing initiatives that advance key business objectives to include brand, key business segments, product launch, clinics, and retail partnerships.
• Lead a marketing team focused on executing initiatives in support of strategically aligned marketing plans for the North Region; responsible for retail marketing, SEP/OEP Go-To Market planning and execution, community marketing and experiential marketing support.
• Manage (3-4) high performing team members through regular MBOs, coaching and communication; ensure the team is aligned with Florida Blue’s mission, vision and values.
• Manage fulfillment of activation strategies and project plans to include collateral, promotion, brand advocates, mobile assets, etc.

• Responsible for developing and implementing customized, multicultural marketing programs, events, and promotional platforms to manage retail centers, community partnerships, and product opportunities.
• Support Go-To-Market strategy and plans, Local Presence and Experiential Marketing activations.
• Collaborate with internal cross functional teams and stakeholders to ensure proper execution of Field Marketing strategies that increase leads and brand awareness.
• Work with local market integration teams to ensure hyper-local plans are executed.
• Manage in-center care, wellness and community events.
• Managing and coaching team members, including interns to allow for team collaboration and successful completion of strategic projects and activations.

• Assist with execution of Go-To-Market plans in the North and West Region.
• Manage wellness initiatives including statewide vaccination clinics.
• Support Local Presence efforts by organizing events and sponsorships; creating and sharing event previews that include goals and intentions for events.
• Recipient of the Engaged Community of the Year Stevie Award - Lynn Haven Commemorates and Celebrates Post Hurricane Michael.

• Develop recommendations and assist with coordinating in-center events to

drive traffic to the Florida Blue centers (i.e., Back to School events).

• Assist with promotional collateral and creation for Florida Blue centers. (i.e., monthly calendars, event flyers, ads).

• Provide new relationships and community partners to the centers.

• Organize and consolidate contract benefits into a spreadsheet for all Florida

Blue sports properties statewide for tracking and reporting purposes.

• Onsite support for Experiential activation (i.e., Jacksonville Jumbo Shrimp).