Hope Mason (Richards)
Seattle
Summary
Media Director with 13+ years of experience leading full-funnel media strategy across TV, Video, Audio, Search, Social, OOH, and Programmatic channels. Proven leader of large, multi-disciplinary teams and cross-department initiatives, balancing brand-building with performance marketing to deliver measurable business outcomes. Expert in audience research, persona development, and media innovation, with a track record of growing client portfolios, driving revenue, and shaping strategic vision for complex, enterprise-level accounts.
Overview
13
13
years of professional experience
Work History
Media Director
Media Plus+
Seattle
07.2023 - Current
- Set strategic vision for agency media department, shaping full-funnel strategy across TV, Video, Audio, Search, Social, OOH, Programmatic, and Digital channels.
- Oversee 3 media teams (supervisors, managers, coordinators) and in-house digital team of 4 specialists; partner closely with analytics to drive cross-department efficiencies.
- Lead planning for agency’s largest and most complex clients, specializing in audience research and persona development to inform cross-channel strategies.
- Drive agency revenue growth through pitching, onboarding, and expanding accounts.
- Continue oversight of high-profile accounts including Providence, Washington State Health Benefit Exchange, Formula 1 Miami, and Miami Open.
Associate Media Director
Media Plus+
Seattle
05.2021 - 06.2021
- Oversaw planning and execution of all media activity for agency’s largest account; grew a project-based client into the agency’s largest AOR.
- Provided cross-channel strategic direction, ensuring campaigns aligned with client objectives across brand and performance.
- Collaborated with analytics team to ensure accurate tracking, optimizations, and actionable insights.
- Co-led new business team, managing pitches, partner relationships, and revenue growth.
- Mentored teams through a 'lead by example' leadership approach, elevating overall team output.
Senior Media Supervisor
Media Plus+
Seattle
01.2019 - 05.2021
- Developed cross-channel media strategies leveraging audience insights and industry research to meet client business objectives.
- Supervised a team of coordinators, managers, and buyers, fostering accuracy, efficiency, and career development.
- Defined KPIs, led campaign testing, optimized spend, and delivered actionable post-campaign insights.
- Purchased and managed media across broadcast, digital, and OOH, driving cost efficiencies and value-adds.
Media Supervisor
Media Plus+
Seattle
02.2018 - 07.2019
- Developed cross-channel media strategies leveraging audience insights and industry research to meet client business objectives.
- Supervised a team of coordinators, managers, and buyers, fostering accuracy, efficiency, and career development.
- Defined KPIs, led campaign testing, optimized spend, and delivered actionable post-campaign insights.
- Purchased and managed media across broadcast, digital, and OOH, driving cost efficiencies and value-adds.
Media Manager
Media Plus+
Seattle
01.2015 - 01.2018
- Built ground-up media plans to launch new retail locations, aligning market, audience, KPIs, and budget to drive traffic.
- Led digital media planning/buying and assisted with traditional buys, negotiating industry-leading rates.
- Oversaw execution from trafficking through reporting, delivering insights to inform future strategies.
Media Coordinator
Media Plus+
Seattle
09.2012 - 12.2014
- Supported media planning and buying across channels; trafficked creative to broadcast, print, and digital partners.
- Managed campaign monitoring, vendor negotiations, invoicing, and added-value tracking.
Education
Bachelor of Arts - Public Relations, Promotions
Gonzaga University
Spokane, WA05.2011
Skills
- Google Marketing Platform 360
- STRATA
- SQAD
- MRI-Simmons
- Resonate
- Social Ads Managers
- Microsoft Office
- Advantage
- Dataroma
- Channel Expertise: TV, OOH, Video, Audio, Social, Programmatic, Display, High-Impact, etc
- Media planning
- Digital strategy
- Campaign optimization
- Audience research
- Cross-channel integration
- Revenue growth
- Client management
- Team leadership
Client Vertical Experience
Formula 1 Miami, Miami Open, Ben Bridge Jeweler, Bartell Drugs, Providence, Swedish, Sound Credit Union, AAA, Nature’s Path, Bloodworks Northwest, Akin/Childhaven, WA Dept. of Labor & Industry, Washington Traffic Safety Commission, Washington State Beef Commission, Washington Health Benefit Exchange, Washington Realtors Association, Association of Washington Business, Seattle Auto Show, Political
Timeline
Media Director
Media Plus+
07.2023 - Current
Associate Media Director
Media Plus+
05.2021 - 06.2021
Senior Media Supervisor
Media Plus+
01.2019 - 05.2021
Media Supervisor
Media Plus+
02.2018 - 07.2019
Media Manager
Media Plus+
01.2015 - 01.2018
Media Coordinator
Media Plus+
09.2012 - 12.2014
Bachelor of Arts - Public Relations, Promotions
Gonzaga University
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