Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
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Hope Stadulis

San Francisco,California

Summary

Accomplished Brand Builder with 10 years of experience in leading cross-functional teams to create advertising communications that turn heads and drive real business results. Dedicated Wellness Advocate and yoga teacher, ready to put my marketing skills toward a product that's inextricably linked to stronger mental health and better living.

Overview

10
10
years of professional experience

Work History

Brand Director

Mekanism
San Francisco, California
01.2022 - Current
  • Oversaw a team to create brand-building strategies and creative executions for new-to-market products like the Silvertree Reach, and established brands like Del Monte, to increase consumer awareness, engagement, and loyalty.
  • Spearheaded planning and execution for integrated advertising campaigns including a first-of-its-kind partnership between Netflix and Cupcake Wine for a new chardonnay varietal, Love is Wine.
  • Drove $700K+ in organic new business in FY 2023 alone, nurturing long-standing client relationships.
  • Drove all west coast new business initiatives, securing $4.5M in net new business for brands including Doritos, Del Monte, Fossil, e.l.f. and Amazon Kids+.

Brand Director

Argonaut
San Francisco, California
05.2021 - 01.2022
  • Owned NerdWallet client relationship, acting as primary point of contact for all major projects from start to finish.
  • Lead robust team of creative, strategy, and brand experts to concept, sell-in, shoot, and produce a national comparison shopping television campaign to drive increase in brand consideration.
  • Managed retainer scope of work, burn, and forecasting, while regularly identifying incremental projects and drafting proposals for opportunities to bolster client revenue and agency profit.
  • Partnered with client and internal senior leadership to track business priorities and strategic shifts as NerdWallet evolves from a startup to a publicly traded company.

Brand Supervisor

Pereira O'Dell
San Francisco, CA
01.2019 - 05.2021
  • Engineered multi-channel brand campaigns for English speaking and Hispanic markets to drive conversion through primary bank and next account consideration in close collaboration with client, partner agency, and internal teams.
  • Led nimble group of social-first strategists, creatives, and community managers to concept, create, and publish full funnel social content in real-time.
  • Organized and presented pitches for new business in close partnership with agency leadership.

Digital Account Supervisor

Wondersauce
New York, NY
03.2018 - 02.2019
  • Managed a nimble team to shoot and create full funnel content for Lancome USA for hero products within makeup, skincare, and fragrance verticals.
  • Facilitated timely delivery of 20+ content briefs each week, actively prioritizing projects and respective KPIs through transparent conversations with Lancome c-suite on-site at HQ.
  • Partnered with Lancome content lead to prep all photo and video productions, capturing assets to be used across e-commerce, retail commerce, and relationship management channels.

Brand Manager

Venables Bell & Partners
Washington, DC
09.2016 - 03.2018
  • Orchestrated communication between VBP and partner agencies, ensuring cross-platform collaboration and strategic alignment, from national brand and retail TVC campaign inception through launch..
  • Co-managed production of national brand and retail commercials, working with internal and partner agency account/ production teams to arrange 10+ large-scale shoots on an annual basis.
  • Partnered with account leads to manage billing and finance tracking for $10M agency fee and $5M+ incremental production spend annually.

Social Media Team Lead

Audi USA
Washington, DC
07.2015 - 08.2016
  • Managed community content creation, utilizing product expertise and insights from data to deliver strategic direction and creative feedback to agency team.
  • Actively tracked use of account, creative, and production resources and partnered closely with agency to restructure existing PO to meet growing needs of account,
  • Marketed wins to C-Suite Audi executives through creation and distribution of internal newsletter highlighting major social momentum and PR coverage,

Account Executive

Bluetext
Washington, DC
06.2014 - 07.2015
  • Acted as hybrid Account Lead and Project Manager, driving day-to-day communication with client while leading internal communication between creative, media, and PR team members throughout project life cycle.
  • Led production of print advertisements, websites, video content, and holistic social media campaigns for clients in industries ranging from luxury real-estate to premium smart phone technology.
  • Managed multiple client relationships, collaboratively establishing campaign goals and KPIs, refining briefs, and tracking progress towards project completion.

Education

Bachelor of Science - Commerce, Marketing And Management

University of Virginia
Charlottesville, VA
05-2014

200 Hour Yoga Certification

Corepower Yoga
San Francisco, CA
07-2017

Skills

  • Integrated Campaign Planning and Execution
  • Brand Strategy and Positioning
  • Cross-Functional Team Leadership
  • Marketing Budget Management
  • Creative Briefs
  • Commercial video Production
  • Digital and Social Content Creation
  • Media Strategy
  • Performance Marketing
  • Scoping and Proposal Management
  • Social Media and Influencer Campaigns
  • Account Services
  • Management and Mentorship

Affiliations

  • Vinyasa Yoga Instructor and lifelong student
  • Outdoors enthusiast - hiker, cyclist, aspiring expert skier
  • Widely-acclaimed group trip planner
  • Recovering celiac, on the lookout for the best GF goodie

Timeline

Brand Director

Mekanism
01.2022 - Current

Brand Director

Argonaut
05.2021 - 01.2022

Brand Supervisor

Pereira O'Dell
01.2019 - 05.2021

Digital Account Supervisor

Wondersauce
03.2018 - 02.2019

Brand Manager

Venables Bell & Partners
09.2016 - 03.2018

Social Media Team Lead

Audi USA
07.2015 - 08.2016

Account Executive

Bluetext
06.2014 - 07.2015

Bachelor of Science - Commerce, Marketing And Management

University of Virginia

200 Hour Yoga Certification

Corepower Yoga

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Hope Stadulis