Hosanna Horsfall
Summary
Passionate marketing professional with 6 years of global experience. Expertise in client management, media integrations, omnichannel campaigns, growth strategies, social media, and brand amplification. Recognized for exceptional marketing abilities. Committed to diversity and inclusion.
Overview
7
7
years of professional experience
Work History
Social Media Manager
FlexHQ
10.2022 - Current
- Increased social media engagement by 40% in 6 months, increasing website traffic and lead generation
- Increased customer engagement through social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Developed and promoted corporate brand, images and identity to media and public.
Marketing Manager
CMO
04.2022 - 11.2022
- Provided marketing strategy for 10 clients simultaneously
- Developed Brand Voice guidelines for Banc of California - Entertainment Banking
- Drove long-term growth and success for businesses and multinational brands by identifying KPIs, setting targets, and executing growth strategies
- Led client-facing calls and coordinated cross-channel initiatives to meet clients' goals with an analytical, data-driven approach
- Optimized email campaigns to increase open and click-through rates.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Strategist
OMD Advertising Agency
06.2021 - 03.2022
- Oversaw Government, Telco, Banking and QSR accounts, handling over 15 campaigns at any given time valued at $1,000,000
- Led content partnerships, developed annual marketing plans, and facilitated the development of creative assets for B2B, DTC, SaaS, and Government Clients
- Consulted with New Zealander Prime Minister's (Jacinder Ardern) cabinet to create Unite Against COVID-19 campaigns
- Scan For New Zealand, national telethon concert and sports events, AO omnichannel campaigns
- Oversaw national media partnerships for McDonald's
Digital Strat/Manager of Operations
Content & Co Advertising Agency
08.2020 - 05.2021
- Project-managed Shopify and WordPress websites for DTC and B2B Clients.
- Integrated APIs such as; Google Analytics, subscription billing, loyalty programs
- Led cross-functional teams to complete IT projects successfully.
- Collected and responded to user feedback through iterative site structure and content improvements.
- Boosted marketing, reviewed pricing strategies, and expanded distribution channels to increase sales revenue.
- Developed and executed e-commerce positioning, values, tone of voice, and design elements to bring value and convenience to customers.
- Mentored marketing team members, responsible for setting up, optimizing, and reporting on digital advertising campaigns across all of Content & Co social media clients
Marketing Manager
Nicks.com
09.2019 - 04.2020
- Aligned existing e-commerce framework with marketing initiatives, generating $1MM USD+ revenue for NP in under six months.
- Developed launch plans and integrated marketing strategy for ice cream line extensions, managed relationships with external media agencies and brand partners, and led Sales and Marketing meetings to develop and finalize product pitch strategies
- Collaborated with cross-functional teams to launch an online rewards system portal and collaborating with R&D, Insights, Category, Supply, and Sales to take innovative ideas from concepts to reality
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
Marketing Manager
Unlocked Anime Live Stream Events
06.2016 - 03.2019
- Accelerated development of digital ticket POS product, slashing the project timeline by 3 weeks and driving a notable 30% sales increase
- Growing brand awareness and driving traffic through social media platforms
- Collaborated with senior stakeholders to set objectives, establish revenue growth drivers, and align burn rates with timelines
- Established brand partnerships with anime conventions to live stream events on internal pay-per-view iOS and Android platform
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Devised content strategy to effectively engage target audiences.
Education
BBA -
Massey University
New Zealand01.2013
Skills
- Online Marketing and Advertising
- Business Development
- Digital Asset Management
- Public Relations
- Marketing Analytics
- Annual Planning
- Website Creation
- Influencer Management
- Microsoft Suite
- Salesforce
- Klaviyo, Mailchimp
- Asana, Trello, ClickUp,
Timeline
Social Media Manager
FlexHQ
10.2022 - Current
Marketing Manager
CMO
04.2022 - 11.2022
Strategist
OMD Advertising Agency
06.2021 - 03.2022
Digital Strat/Manager of Operations
Content & Co Advertising Agency
08.2020 - 05.2021
Marketing Manager
Nicks.com
09.2019 - 04.2020
Marketing Manager
Unlocked Anime Live Stream Events
06.2016 - 03.2019
BBA -
Massey University
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