Hosna Derochi
Tehran
Summary
Growth and strategy manager with expertise in OKR implementation, data analysis, financial projection, dashboarding (Metabase, Excel, SQL), revenue optimization, and cross-channel user acquisition.
Overview
6
6
years of professional experience
Work History
Growth Manager
Sazito
11.2024 - Current
- Led lead acquisition across multiple channels to drive business growth
- Increased revenue through acquisition channel optimization and strategic partnerships
- Managed strategy implementation and business planning (BP) across growth initiatives
- Skilled in team restructuring and process design; successfully applied this by reorganizing Sazito’s Customer Success team to improve performance.
Business Analyst
Sazito
03.2023 - 11.2024
- Built and owned cross-functional dashboards, enabling teams to track KPIs and make data-driven decisions
- Led OKR implementation and governance as OKR Officer, ensuring alignment between strategy and execution
- Developed financial forecasts and projections for business and growth planning
- Partnered with teams to identify data needs and delivered actionable insights through structured reporting
Growth Strategy Analyst
Snappfood
03.2021 - 08.2022
- Led OKR implementation across teams and served as OKR Officer, aligning company objectives with execution
- Prepared market research reports, including service awareness analysis and customer insights
- Designed and analyzed NPS reports to evaluate customer satisfaction and identify improvement areas
- Calculated market size for Food service to support growth and expansion decisions
- Developed business plan financial projections for Food service
- Produced actual vs. planned performance reports per service to track progress
Project Manager
SnappFood
08.2020 - 02.2021
- Led the Bidding project, enabling sponsored restaurant placements within the listings (later evolved into a formal advertising format)
- Worked on the Whole City Delivery project, aimed at enabling city-wide delivery for selected stores and categories
Account Manager
Yektanet
08.2019 - 12.2019
- Responded to customer support tickets and phone inquiries
- Collected and documented user feedback and operational data to support product development initiatives
- Guided users through product features and use cases to increase adoption and effective usage
Education
MBA - Strategy
Sharif University of Technology
Tehran/ Iran08-2021
Bachelor of Science - Civil Engineering
Imam Khomeini International University
Qazvin/ Iran09-2018
Skills
- SQL (data extraction)
- Google Sheets (analysis & modeling)
- BI tools (dashboards & visualization)
- Notion (Project Management)
- CRM & ticketing systems
Timeline
Growth Manager
Sazito
11.2024 - Current
Business Analyst
Sazito
03.2023 - 11.2024
Growth Strategy Analyst
Snappfood
03.2021 - 08.2022
Project Manager
SnappFood
08.2020 - 02.2021
Account Manager
Yektanet
08.2019 - 12.2019
MBA - Strategy
Sharif University of Technology
Bachelor of Science - Civil Engineering
Imam Khomeini International University