Market Unit Manager -Pepsi Cola -Ali Bin Ali Beverages
Doha
Summary
An Enthusiastic,expert sales team leader and manager for more than 20 years experience in carbonated beverages business ,turning over a revenue around 60 million Qatari Riyal a year through a good leadership for people and market to reach 81% market share ,leading and coaching the sales team to deliver the best results within pandemic and world cup event pressure. Previous experience in hospitality industry which enhance knowledge of business partners ,communication and interpersonal skills.
Overview
30
30
years of professional experience
2
2
years of post-secondary education
2
2
Languages
Work History
Market Unit Manager
Ali Bin Ali Beverages -Pepsi Cola
Doha
06.2010 - Current
Responsible for developing Business Plan & Sales strategy for the department to achieve growth in Market share, Volume & revenue while ensuring profitability in line with Company Objectives.
Build good customer relation of self & the team to ensure customer satisfaction, which helps in maintaining existing customers.
Periodical reviews of Volume/performance with customers, give feedback on the achievement of volume targets set in the contracts and discuss collaborative solutions to achieve growth.
Signing new accounts, by watching the market closely and by engaging sales team in this process.
Lead sales team by conducting regular coaching and feedback to build motivation and selling skills.
Responsible for the recruiting & developing an efficient sales team by setting KRAs, monitoring and training them to achieve career growth.
Regular meeting with Sales team to get market feedback and take steps to improve on gaps.
Conducts one-on-one review with all Supervisors / Presellers to build more effective communications
Responsible for the improving brand visibility through equipment/joint pos.
Responsible for running consumer promotions, monitoring performance and reviewing with customers.
Assist Supervisor/Area Managers to clear payment disputes, marketing budgets, credit notes etc., with finance & customers, to ensure smooth operation.
Analyze PNL and Sales revenue from individual customers and for the department.
Analyzing competition market scenario, market behavior pattern & reporting the same to senior management to develop action plans.
Find innovative solutions to meet customer requirements and achieve company goals.
Maintains records of contracts, marketing activities, pricings, etc.
Adheres to all company policies, procedures and Code of Business Conduct and ensures that they are communicated and implemented within the team.
Regional Sales Manager
Khosh govar_Coca cola
Tehran
05.2009 - 05.2010
Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
Finalized sales contracts with high-value customers.
Managed team of [Number] regional sales representatives and consistently achieved high sales targets.
Modeled strong negotiation skills to help team members close tough deals with lucrative clients.
Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
Generated detailed sales reports and forecasts to analyze performance and track progress.
Effectively recruited and hired highly talented individuals bringing exceptional skills and expertise to sales team.
Delivered recommendations to long-term accounts to promote brand awareness to key audience.
lead Canada Dry carbonated drinks relaunch in Iran.
Territory Development Manager
Ali Bin Ali Beverages -Pepsi cola
Doha
08.2004 - 04.2009
Communicated regularly with territory, regional, and strategic managers for daily support and strategic planning for accounts.
Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
Established successful account relationships by building rapport and maintaining consistent communication.
Planned and conducted weekly sales meetings to keep sales representatives up-to-date on new products and strategies.
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Cultivated relationships with key accounts in territory and provided support to drive customer satisfaction.
Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth.
Developed and monitored sales representative goals and performance to drive territory goals.
Trained and mentored sales representatives in sales techniques and strategies.
Implemented promotions and marketing campaigns to increase territory sales and brand awareness.
Account Development Supervisor
Ali Bin Ali Beverages -Pepsi Cola
Doha
12.2001 - 07.2004
Restaurant General Manager
Qatar Food Company -Americana
Doha
07.1993 - 04.2001
Education
Hotels Managment
Luxor Hotel Institute -EGOTH/GTZ
Luxor -Egypt
03.1987 - 04.1989
Skills
High level of negotiation
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Accomplishments
Achieved and maintain 81% market share within the on premise market in Qatar by shifting competitors accounts exclusively.
28% growth 2022 to 2021 as highest in channels .
Renewing and recycling 80% od equipment in the market .
Software
MS office
Timeline
Market Unit Manager
Ali Bin Ali Beverages -Pepsi Cola
06.2010 - Current
Regional Sales Manager
Khosh govar_Coca cola
05.2009 - 05.2010
Territory Development Manager
Ali Bin Ali Beverages -Pepsi cola
08.2004 - 04.2009
Account Development Supervisor
Ali Bin Ali Beverages -Pepsi Cola
12.2001 - 07.2004
Restaurant General Manager
Qatar Food Company -Americana
07.1993 - 04.2001
Hotels Managment
Luxor Hotel Institute -EGOTH/GTZ
03.1987 - 04.1989
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