Howard Berman
Thousand Oaks,CA
Summary
Dynamic sales and partnerships executive with expertise in client marketing, influencer program development, strategic planning, concept/presentation creation and development, industry analysis, contract negotiation, data implementation, and agency management.
Overview
33
33
years of professional experience
Work History
Vice President Sales & Strategic Partnerships
Gamesight Inc.
07.2020 - 01.2024
- Created sales and presentation strategy
- Hired, trained and mentored sales and partnerships teams
- Identified and established KPIs to improve team efficiencies and sales strategies.
- Designed incentive programs that motivated staff members while ensuring profitability targets were met.
- Managed annual review processes to support business functions and compliance.
- Established initial customer base including: Square Enix, Liquid Advertising, Capcom, Tencent, Trip Wire, 505, Nexon, Cryptozoic, Little Orbit, Fandom, Riot Games, Konami, Koei Tecmo, and a host of Indie and smaller publishers
Sales and Strategic Partnerships Director
Fandom, Inc.
01.2018 - 01.2020
Capcomi>Worked directly with Square Enix, Marvel Entertainment and Crystal Dynamics on launch media partnership and custom integration for their Marvel Avengers Video Game worth over $1.2MM in advertising sales and custom content to Fandom.
Principal and Lead Sales
The Berman Group Incorporated
01.1995 - 01.2018
GamesightNCSoftoKoeiKonami to create cohesive bespoke programs and sponsorships across experiential, digital and programmatic for a national network of endemic and non-endemic clientsList includes: Epic Games, Sony, Jack in the Box, Loot Crate, Sega, Nintendo, Mattel, Coke, Fox Theatrical, Warner Bros., Capcom, Mini, 505 Games and Toyota Multicultural. ActivisionBandaiGameFlydccomics.com
West Coast Advertising Director
Meeting News
Los Angeles, CA
02.1991 - 12.1994
- Exceeded sales goals through upselling and cross-selling within existing client base as well as strategically attracting new business.
- Negotiated media deals with airlines, hotels and convention & visitor bureaus across California, Nevada, Hawaii, Arizona and Colorado along with international partnerships with Singapore and the US Virgin islands.
- Boosted ad revenues by more than 40% during tenure. Highest growth companywide in CVB advertorial program sponsorships both nationally and internationally.
Education
Bachelor of Arts Degree - Department of Communications -
University of California Los Angeles
Skills
- Lead Vision & Strategy
- Forecasting
- Relationship Building
- Partner Identification
- Measurement & Analytics
- Project Leadership
- Budget Management
- Performance Monitoring and Evaluation
- Staff Training
- Price Structuring
- Sales Leadership
- Cross-Functional Team Leadership
Timeline
Vice President Sales & Strategic Partnerships
Gamesight Inc.
07.2020 - 01.2024
Sales and Strategic Partnerships Director
Fandom, Inc.
01.2018 - 01.2020
Principal and Lead Sales
The Berman Group Incorporated
01.1995 - 01.2018
West Coast Advertising Director
Meeting News
02.1991 - 12.1994
Bachelor of Arts Degree - Department of Communications -
University of California Los Angeles
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