HRACH AVETISYAN
Elk Grove,CA
Summary
Accomplished leader with over 8 years of experience, specializing in technical and creative solutions that enhance business performance. I optimize processes and manage vendor relations to drive operational efficiency, having improved business performance by over 20% in past projects. Skilled in data analytics and team development, I thrive in dynamic environments that demand innovative problem-solving and committed leadership. Passionate about leveraging my expertise in marketing and visual communications to create impactful strategies and deliver results.
Overview
7
7
years of professional experience
Work History
Marketing Specialist, Digital Strategy (Freelance)
AVETIMEDIA
Sacramento, United States
01.2017 - Current
- Directed media projects ensuring high compliance and ethical standards, akin to managing a team of specialists
- Enhanced client service and project delivery through strategic leadership and operational oversight, leading to significant improvements in service efficiency and client satisfaction
- Directed and executed over 100 innovative digital marketing campaigns, significantly enhancing brand visibility and engagement
- Directed a diverse team of specialists and production crews, successfully executing multiple projects across business, nonprofit, and commercial sectors
- My leadership focused on integrating strategic vision and operational excellence, which consistently delivered high-quality outcomes tailored to each sector's unique needs.
Social Media Coordinator
ETR, Tobacco Education Clearinghouse of California (TECC)
Scotts Valley, United States
10.2023 - 04.2024
- Developed, managed, and enhanced a social media and mobile asset gallery, ensuring fresh and engaging content aligned with brand standards
- Designed and executed bi-monthly email campaigns to promote print and digital catalogs, special offers, and product packages, significantly increasing audience engagement
- Developed educational resources that incorporated best practices in design and culturally responsive messaging, improving material relevance and user experience for diverse audiences
- Designed and executed targeted campaigns to promote services and products, utilizing data to refine strategies and improve outcomes, paralleling the strategic and analytical responsibilities of a field service manager.
Visual Communications Specialist
Sacramento State University
Sacramento, United States
08.2017 - 01.2022
- Crafted and managed a proactive social content calendar, ensuring timely publication and compliance with brand guidelines
- Led digital marketing campaigns from concept to execution, aligning with university standards and maximizing reach
- Championed a university-wide IT support initiative, leading to a 30% improvement in digital tool utilization and support request satisfaction
- Leveraged analytics to refine social media strategies, aligning content with user engagement and communication objectives
- Utilized analytics to drive strategy adjustments, ensuring optimal engagement and efficiency, mirroring the data-driven decision-making required in a field service management role
- Managed cross-functional teams to deliver projects on time and within budget, emphasizing continuous improvement and team empowerment.
Education
Bachelor of Arts -
California State University of Sacramento
05.2021
Skills
- Hubspot
- Advanced Social Media Marketing and Hootsuite Management
- Creative and Technical Proficiency in Adobe Creative Suite
- Google Analytics
- Expertise in Microsoft Office and Content Management Systems
- Marketing Automation
- Social Media Marketing
- Content Creation
- Search Engine Optimization
- Email Marketing
- Channel Management
- Time Management
- Leadership & Team Development
- Strategic Planning & Execution
- Technical Proficiency in ERP/CRM Systems (SAP, Salesforce)
References
References available upon request.
Timeline
Social Media Coordinator
ETR, Tobacco Education Clearinghouse of California (TECC)
10.2023 - 04.2024
Visual Communications Specialist
Sacramento State University
08.2017 - 01.2022
Marketing Specialist, Digital Strategy (Freelance)
AVETIMEDIA
01.2017 - Current
Bachelor of Arts -
California State University of Sacramento
Similar Profiles
HRACH AVETISYANHRACH AVETISYAN
Freelance Media Production Specialist at AVETIMEDIAFreelance Media Production Specialist at AVETIMEDIA
Matthew RiosMatthew Rios
Warehouse Manager at US Foods / Saladinos Foodservice IncWarehouse Manager at US Foods / Saladinos Foodservice Inc
Lori EbelingLori Ebeling
Licensed Vocational Nurse at California Department of Corrections and Rehabilitation - Mule Creek State PrisonLicensed Vocational Nurse at California Department of Corrections and Rehabilitation - Mule Creek State Prison
MARCO ESTEBANMARCO ESTEBAN
Barista at Starbuck'sBarista at Starbuck's
Ethan SeaversEthan Seavers
Warehouse Assistant Manager at Jensen FastenersWarehouse Assistant Manager at Jensen Fasteners