HRACH AVETISYAN
Fair Oaks,United States
Summary
A versatile and dedicated professional with extensive experience in media operations and social media management. Proficient in content creation, brand promotion, and project management. Skilled at optimizing content for different online platforms, managing digital assets, and troubleshooting customer service inquiries. Demonstrates exceptional, interpersonal communication skills. Champion of social media tools and technologies, with a track record of creating and implementing successful social media campaigns. Work closely with clients to develop and execute a proactive, social content calendar, managing all phases digital marketing initiatives from concept through delivery and optimization.
Overview
7
7
years of professional experience
Work History
Freelance Media Production Specialist
AVETIMEDIA
01.2017 - Current
- Produced ethical and engaging content for various clients, including Atrium 916 & the Alec Flores Youth Scholarship program, both of which were nonprofit organizations.
- Promoted local Sacramento businesses and fostered strong relationships with community members.
- Directed and produced various media, including music videos, weddings, restaurant commercials, and landscape photography.
- Delivered high-quality work to clients on time, with a strong focus on artistic innovation and beauty.
Social Media Management & Content Creation
Sacramento State University
08.2017 - 02.2022
- Developed a strong connection with the university audience and used strategic engagement tactics to gain more followers.
- Created a content calendar that was both engaging and informative, featuring campus imagery and news.
- Converted long-form content into micro-content optimized for each social media channel.
- Fostered a positive image of the university with the audience.
Graphic Design & Digital Media
Sacramento State University
08.2017 - 02.2022
- Created interactive and static projects, including graphics, audio, and video components.
- Conceptualized online creative experiences through social media.
- Coordinated with creative teams to drive design strategy for digital experiences and assets.
- Ensured digital creative aligned with overall brand parameters and guidelines.
- Recommended improvements for digital design assets and user experience through social media platforms.
Media Specialist, Photography & Cinematography
Sacramento State
01.2017 - 01.2021
- Implemented strategies for increasing audience engagement by producing unique videos and photos.
- Demonstrated professional level expertise in producing images, considering all aspects including lighting, shadows, and lens requirements.
- Oversaw all aspects of film production, including camera lens choices, camera manipulation, lighting choices, set design, and technological matters.
- Collaborated effectively with others and prioritized film goals efficiently.
Education
Bachelor of Arts - Film
California State University of Sacramento
Sacramento05.2021
Skills
- Content Development
- Project Management
- Video Production
- Filming & Photography
- Time Management
- Digital Design
- Collaborative Teamwork
- Digital Marketing
- Production Support
- Adobe Creative Suite Expertise
- DaVinci Resolve Expertise
Websites
Accomplishments
- Doubled activity & engagement on Sac State Instagram account, reaching 20k accounts weekly and increasing overall followers by 75%
- Gained features on prominent platforms like @visitsacramento, @sacramento365, @comstockmag.
- Managed daily business operations effectively, resulting in a 20% increase in organizational efficiency.
Timeline
Social Media Management & Content Creation
Sacramento State University
08.2017 - 02.2022
Graphic Design & Digital Media
Sacramento State University
08.2017 - 02.2022
Freelance Media Production Specialist
AVETIMEDIA
01.2017 - Current
Media Specialist, Photography & Cinematography
Sacramento State
01.2017 - 01.2021
Bachelor of Arts - Film
California State University of Sacramento