Hailea Shallock
Charlotte,NC
Summary
Hardworking, performance-oriented marketing professional offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 5+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
6
6
years of professional experience
1
1
Certification
Work History
SOCIAL MEDIA MANAGER
LOVELY BRIDE
01.2023 - Current
- Pilot creation, curation, and publication of text, images, and videos promoting bridal dresses on Instagram, TikTok, and Pinterest
- Engage with community users by responding to comments, mentions, and messages, as well as mitigate crises and negative comments
- Collaborate with cross-functional teams at both Charlotte and Miami store locations to ensure consistency on brand voice, messaging, and objectives.
ASSISTANT GENERAL MANAGER
TRIO NIGHTCLUB
05.2023 - Current
- Increased customer satisfaction by addressing and resolving concerns in a timely manner.
- Developed and implemented new operational procedures, streamlining daily tasks and improving overall efficiency.
- Managed financial aspects of the business, including budgeting, forecasting, and cost control for optimal profitability.
- Mentored staff members, fostering a supportive work environment that enhanced employee performance and retention.
SOCIAL MEDIA AND CREATIVE DIRECTOR
IVY & LEO
03.2022 - 11.2022
- Directed the development, curation, and execution of engaging e-mail marketing content and merchandise photography in alignment with Ivy & Leo's brand identity and company goals and objectives
- Built long-term relationships with customers on social media platforms to drive brand visibility, positive reviews, and revenue growth
- Performed naming, updating, and pricing of all store merchandise on Shopify
- Oversaw a direct report and delegated daily tasks depending on company needs
- Maintained current research on fashion industry trends and competitive analyses to evaluate business performance and establish improvements as necessary.
- Enhanced brand recognition by developing innovative marketing campaigns and visually compelling designs.
DIGITAL MARKETING COORDINATOR
XOMETRY
02.2021 - 02.2022
- Generated copy for eBlasts and social media posts to advertise the company's CNC machining, 3D printing, sheet and tube fabrication, production, and other value-added solutions
- Tracked and updated client KPIs, such as satisfaction and sales, through HubSpot and Google Data Studio
- Led page design, blog post development, and utilization of infographics efforts
- Employed Google Analytics and Google Tag Manager to monitor and report website traffic
- Liaised with sales and product development teams to strategize, establish, and evaluate digital campaigns, such as website launches, promotions, and other initiatives.
SOCIAL MEDIA MARKETING MANAGER
L&H BRIDAL
01.2019 - 06.2019
SOCIAL MEDIA MARKETING INTERN
QVC'S CALISTA TOOLS
01.2018 - 12.2018
Education
Bachelor of Science - Marketing
West Chester University
West Chester, PA12.2020
Skills
- Business Operations Knowledge
- Business Development
- Content Creation and Strategy
- Campaign Management
- Photo and Video Editing
- Analytics and Reporting
- Market Research
- Search Engine Optimization (SEO)
- Interpersonal Skills
- Social Media
publications
- An Open Letter To My Sister's Donor Family - 2016
- The Power of Organ Donation - 2016
- The Six Stages of Falling In Love With Her - 2016 - 2.6k views
- An Open Letter to The People Who Don't Tip Their Severs - 2017 - 4.8M views
Certification
- Inbound Marketing, HubSpot, 2021
- Social Media Marketing, HubSpot, 2020
- Marketing Software, HubSpot, 2020
Timeline
ASSISTANT GENERAL MANAGER
TRIO NIGHTCLUB
05.2023 - Current
SOCIAL MEDIA MANAGER
LOVELY BRIDE
01.2023 - Current
SOCIAL MEDIA AND CREATIVE DIRECTOR
IVY & LEO
03.2022 - 11.2022
DIGITAL MARKETING COORDINATOR
XOMETRY
02.2021 - 02.2022
SOCIAL MEDIA MARKETING MANAGER
L&H BRIDAL
01.2019 - 06.2019
SOCIAL MEDIA MARKETING INTERN
QVC'S CALISTA TOOLS
01.2018 - 12.2018
Bachelor of Science - Marketing
West Chester University
Similar Profiles
Olivia MullerOlivia Muller
Bridal Stylist at Lovely Bride NYCBridal Stylist at Lovely Bride NYC
Xilonen TrejoXilonen Trejo
Bridal Stylist at Lovely Bride ChicagoBridal Stylist at Lovely Bride Chicago
Mitasha SinghMitasha Singh
Owner, Lead Artist of a Bridal Services Company at M-Sutra BrideOwner, Lead Artist of a Bridal Services Company at M-Sutra Bride