Proficient in creating line art & color cads in Adobe Illustrator
Footwear technical construction
Design problem solving
Proven ability to create a design offering that supports the creative direction and is aligned with the commercial merchandising strategy
Product design and development processes
Product manufacturing processes including materials, fabrics, outsole compound
Color trends, color mixing, color compatibility, and color placement
Power point and Keynote Presentation
Trend boards and Concept building
Strong knowledge of fashion and market trends
Design management
Takes initiative and can manage overlapping projects in a dynamic environment
Overseeing fabric R&D and product components
Wholesales/PR Consultant
Williamson PR
07.2022 - 07.2023
Manage revenue, P&L & joint business plan targets for Chimala, Dr.Collectors, Sunray Sportswear & Mature Ha to drive growth and market penetration.
Manage and collaborate with Brand owners to align on sales strategies, manage pricing, and execute campaigns organically.
Monitor competitor activities and market trends, and use insights to develop strategies that differentiate our products and drive sales growth.
Analyze sales data and generate reports to track wholesale performance, identify trends, and provide actionable insights to optimize growth.
Identify and establish relationships with other potential retail & e commerce partners in alignment with the broader omni-channel strategy.
Coordinates the development of key seasonal product placements and feature stories for Nanamica through various Press, Online lifestyle blogs & social media.
Build and cultivate media and influencer relationships to contribute to earned media and social strategies.
Proactively and continually help shape and craft stories to stand out among the thousands of pitches which reporters receive every day to secure press during relevant, cultural moments.
Senior Manager of Design & Development
Genesco
New York
01.2020 - 12.2021
Executed product design and development processes aligned with commercial merchandising strategy.
Created line art and color cads in Adobe Illustrator to support design vision.