HUDSON SHERR
Fallbrook,CA
Summary
Results-driven and highly motivated Channel Sales Executive with a background in Avigilon video security and access control solutions, as well as two-way radio communications. Has a proven track record of generating new business to secure new logos and drive revenue growth. Adept at identifying and qualifying prospects, building strong partner and end user relationships, and delivering compelling sales pitches. Highly motivated to win new logos taken from competitors. Possesses excellent communication and interpersonal skills, with a passion for exceeding targets and contributing to the success of the team. Demonstrated ability to thrive in fast-paced, competitive environments while consistently meeting and surpassing quotas. Seeking an opportunity to leverage my skills and experience to contribute to the growth and success of a very important territory.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Sales Development Representative
Motorola Solutions - Avigilon
San Diego, CA
11.2023 - Current
- Communicated Motorola Ecosystem to prospects to generate meetings.
- Identified and contacted potential customers through cold calling, email campaigns, and social media outreach.
- Trained other SDR's on best practices for prospecting, time management, and personal development.
- Gathered customer requirements and provided product information to meet their needs.
- Conducted market research to identify new business opportunities.
- Maintained an up-to-date database of prospects and clients.
- Analyzed performance metrics to assess effectiveness of sales initiatives.
- Provided timely follow-up after initial contact for further customer engagement.
- Prepared weekly reports on sales activity for management review.
- Participated in trade shows and industry events to promote company products and services.
- Monitored competitor activities and kept abreast of changes in the marketplace.
- Collaborated closely with colleagues from different departments on cross-functional projects.
- Generated new prospects and nurtured existing prospects through outbound phone calls and emails.
Licensed Real Estate Agent
eXp Realty of California, Inc
Fallbrook, California
01.2022 - 03.2024
- Skillfully managed sales processes from listing and marketing through final closings.
- Assisted with closing process by coordinating with inspectors, lenders and escrow companies to obtain documents and clear any issues
- Counseled customers on current market statistics for local residential properties.
- Accompanied buyers and sellers to home inspections and appraisals.
- Prepared representation contracts, purchase agreements and closing statements.
- Provided comprehensive support by developing networks of attorneys, mortgage lenders and contractors for client referral
Business Operations Manager
Applied Excellence
Fallbrook, California
09.2017 - 01.2022
- Analyzed actual results against expected performance and communicated areas for improvement.
- Scouted possible sales targets, arranged preliminary meetings with decision makers and fostered ongoing customer relationships
- Analyzed competition, demographic and market data to support expansion initiatives.
- Delivered products of consistent quality to customers by working directly with vendors on delivery and production issues
- Boosted sales through successful advertising campaigns.
Account Manager
Two Way Direct, Inc
Carlsbad, California
02.2016 - 09.2018
- In charge of 100's of active accounts in providing unparalleled customer service, problem-solving, and testing of new and existing two-way radio communications
- Worked with hospitality, education, entertainment, and public safety sectors.
- I would work with customers to build out brand new two-way radio systems, mainly recommending digital radios over their analog radios when necessary
- Conducted in-person site surveys.
- Utilized satellite imagery to get a layout of the land and appropriately recommend two-way radio products.
- Conducted two-way radio coverage tests.
- Handled local and nationwide clientele
- Learned the basics of two-way radio programming software in order to match the frequencies of new radios to customers existing radio systems
- Worked with radio repeaters to increase communication range
- Set a company record (at the time) for most radios sold in a single transaction to a community college that was generated from scratch
- Documented account changes and customer data with relevant software tools.
- Established relationships with existing clients while developing strategies to build new clientele.
- Conducted presentations to provide overview of services, virtually and in person.
Sales Assistant
Two Way Direct, Inc
Carlsbad, California
11.2015 - 02.2016
- Educated customers on the importance of two-way radio communications
- Made 200+ phone calls per day
- Responsible for remembering all of the Motorola, Hytera, Vertex Standard, and other brands of two-way radio part numbers
- I set a company record (at the time) of 40 "transfers", or leads in 1 day
- Enhanced sales with suggestions of related products and services based on purchases and stated needs.
- Responsible for generating new business opportunities.
Certified Installation Consultant/Sales
Solatube International, Inc
Vista, California
05.2015 - 11.2015
- Installation of all Solatube products in a timely and effective manner
- Maintained professionalism and top-quality customer service
- Created great customer experiences with personalized sales support.
- Handled issues professionally to company standards.
- Adapted to changing priorities and unexpected situations with calm demeanor.
- Captured sales through effective product demonstrations and persuasive communication skills to overcome objections.
- Handled stressful situations professionally and multitasked with ease.
- Uncrated, installed and configured products at customer locations.
- Replaced components or systems in residential and commercial buildings and properly disposed of old equipment.
Outside Sales Representative
Solatube International, Inc
Vista, California
03.2014 - 06.2015
- Exceeded sales objectives to capture new leads and customers.
- Overcame objections with successful product demonstrations and persuasive communication skills.
- Determined customers' needs based on face-to-face meetings.
- Described product to customers to accurately explain details and care of merchandise.
- Trained new employees on company customer service policies and service level standards.
- Conferred with managers to develop methods and procedures to increase sales and promote business.
- Captured sales through effective product demonstrations and persuasive communication skills to overcome objections.
- Exceeded quotas frequently with continuous product pushes and attention to customer needs.
- Delivered polished and professional sales presentations to individual clients and groups.
Education
High School Diploma -
Valley Center High School
Valley Center, CA06.2013
Some College (No Degree) -
California State University - San Marcos
San Marcos, CASkills
- Avigilon VS&A Knowledge
- New Business Growth
- Client needs assessment
- Salesforce (CRM)
- Social Media Promotion
- Targeted Prospecting
- Pipeline Maintenance
- Forecasting
- Client Presentations
- Motorola Ecosystem Proficient
- Account Management
- Customer Service
- Relationship Building
- Proper Follow Up Procedures
Certification
- The Sales Pro University - Online sales training university
- CA Real Estate License
References
References available upon request.
Timeline
Sales Development Representative
Motorola Solutions - Avigilon
11.2023 - Current
Licensed Real Estate Agent
eXp Realty of California, Inc
01.2022 - 03.2024
Business Operations Manager
Applied Excellence
09.2017 - 01.2022
Account Manager
Two Way Direct, Inc
02.2016 - 09.2018
Sales Assistant
Two Way Direct, Inc
11.2015 - 02.2016
Certified Installation Consultant/Sales
Solatube International, Inc
05.2015 - 11.2015
Outside Sales Representative
Solatube International, Inc
03.2014 - 06.2015
High School Diploma -
Valley Center High School
Some College (No Degree) -
California State University - San Marcos
- The Sales Pro University - Online sales training university
- CA Real Estate License
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