Summary
Overview
Work History
Education
Skills
Software
Certification
Timeline
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Hugo Prieto

Economist
Santiago,RM

Summary

I am a proactive, responsible, honest professional and an excellent communicator. I enjoy to work in a collaborative environment, showing commitment and enthusiasm in the development of teamwork. I have 5 years of experience in the mass consumption sector.

Overview

4
4
years of professional experience
1
1
Certification
1
1
Language

Work History

Revenue Management & Pricing Owner

Coca Cola Embonor S.A.
Santiago, Region Metropolitana
09.2019 - Current
  • Leader in the price architecture for the distribution channels and categories. I have managed to propose promotional actions with high effectiveness in the market.
  • Responsible and developer of the company's trade spend dashboard on SAC platform (Business Technology SAP Analytics Cloud).
  • Ensured periodic review (6 months) of the product portfolio. I have been able to identify opportunities for discontinuation and launches with respective impact analysis in terms of profitability.
  • Performed quarterly maps of competitive positioning of the company's brands, in terms of numerical distribution, price and share of value.
  • Prepared the commercial budget of the company. I have been a leader in the monitoring and control of trade spend forecasting.

Senior Revenue Analyst

Ab InBev Chile
Santiago, Region Metropolitana
04.2018 - 09.2019
  • Among my achievements, I Managed to establish a staggered price per product for the different distribution channels.
  • Participated in the recognition of the margins and payment for Sell Out of the company's distributors, through the correct calculation of the credit notes, recovering a million dollars for the company.
  • I was part of customer re-clustering projects through the billed volume, generating proposals and sales incentives. Designed a product portfolio for each cluster.

Strategic Revenue Management Analyst

Cervecería Regional C.A.
Caracas, Distrito Capital, Venezuela.
12.2016 - 08.2017
  • Controlled the follow-up of the promotions and actions of the sales force. Created indicators of simple and absolute coverage, sales effectiveness, portfolio, load index of the different distribution channels.
  • Worked on demand estimates, price elasticity, in order to determine their impact through statistical and econometric tools on sales volume.
  • Developed and implemented the company's market survey. Collected data, through a survey of 3000 customers to forecast market behavior, competitive prices and demand. An interactive dashboard was developed in tableau software that allowed real-time decision-making.

Education

Economist - Economics And Social Sciences.

Central University of Venezuela
Caracas, Venezuela.
09.2015 - 12.2015

Skills

    Excellent Communication

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Software

SAP S/4Hana Cloud / SAP Fiori Launchpad

SAP Analytics Cloud (SAC)

Tableau

Microsoft Excel

NIELSEN Answers - Builder Model

Certification

IELTS Competent User (Band 6 Score)

Timeline

IELTS Competent User (Band 6 Score)

07-2021

Revenue Management & Pricing Owner

Coca Cola Embonor S.A.
09.2019 - Current

Senior Revenue Analyst

Ab InBev Chile
04.2018 - 09.2019

Strategic Revenue Management Analyst

Cervecería Regional C.A.
12.2016 - 08.2017

Economist - Economics And Social Sciences.

Central University of Venezuela
09.2015 - 12.2015

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