Huiyi Cai
Summary
Proactive with strong learning ability. Learnt and researched psychology, biomedical engineering, web strategy, brand image management, and film and television production. Had a finance-related internship experience. Strong logical thinking ability and good teamwork skills. Sensitive to identify customer needs.
Overview
2
2
years of professional experience
Work History
Google Ads Manager
Google Ads
09.2023 - 11.2023
- Help German non-profit organization publish its first campaign by preparing and managing the campaign to achieve the organization's expected goal.
- Collect data and report the post-campaign analysis.
Internship
Orient Securities Investment Banking Co., Ltd
06.2023 - 07.2023
- Learning the business of cross-border M&A
- Do the research for one European pet food company, including its products, sales, finance, market, and market penetration rate in China; look for a matched merging company in China; and design the specific bid call document.
- Research at non-public offering from companies for later research reports.
UX Designer
Course Work For A Restaurant
01.2023 - 04.2023
- Use Street interviews to collect data, prove personas, and identify customer needs.
- Research in direct and indirect competitors and influencers in the market.
- Use UX strategy (e.g. user flow, prototype) to design a new website for a Japanese restaurant.
Social Media Consumer Behavior Research
Northeastern University Program
08.2022 - 11.2022
- To learn about the principles of social media management.
- Research and publish the essay about the relationship between cyber violence and three types of audience cognitive psychology: self-reference effect, bandwagon effect, and appeal to authority.
Research on Electrolysis Hair Removal Probe
Curtis Electrolysis
09.2021 - 05.2022
- Engage in long-term communication with clients to refine their needs and communicate with the team to achieve the project goals: design and create a new probe.
- Conduct industry research, adjust materials, design the product, and create prototypes.
- Publish the product and conduct a final product review with the client.
Education
Master of Arts - Communication Management
University of Southern California
Los Angeles, CA12.2023
Bachelor of Science - Biomedical Engineering
Rensselaer Polytechnic Institute
Troy, NY05.2022
International Baccalaureate Diploma -
Annie Wight Schools
Tacoma, WA05.2018
Skills
- Language: English, Chinese
- Proficient in using the Microsoft Office suite: Word, Excel, PowerPoint, et cetera
- UX strategy
- Know how to use Wind and Capital IQ
- Good at SPSS, Matlab, Qualtrics, Canva, and Figma
- Have Google Ads certifications on Search, Measurement, and Display
- Have certification on Managing Complexity in Diverse Organization
Scholarship
Rensselaer Leadership Award from Rensselaer Polytechnic Institute. 09/2018 - 05/2022
Timeline
Google Ads Manager
Google Ads
09.2023 - 11.2023
Internship
Orient Securities Investment Banking Co., Ltd
06.2023 - 07.2023
UX Designer
Course Work For A Restaurant
01.2023 - 04.2023
Social Media Consumer Behavior Research
Northeastern University Program
08.2022 - 11.2022
Research on Electrolysis Hair Removal Probe
Curtis Electrolysis
09.2021 - 05.2022
Master of Arts - Communication Management
University of Southern California
Bachelor of Science - Biomedical Engineering
Rensselaer Polytechnic Institute
International Baccalaureate Diploma -
Annie Wight Schools
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