Summary
Overview
Work History
Education
Skills
Timeline
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Hunter Allen

Mooresville,NC

Summary

Data Analytics Professional with expertise in Marketing and Sales. Focused on impacting my company by using my data-driven, yet free-flowing approach to work. Well-versed in all data analytics technologies. Inspire to continue to learn everyday in every circumstance. Developing creative ways to use data in company marketing tactics and efforts.

Overview

2
2
years of professional experience

Work History

Marketing Analytics Intern

MANN + HUMMEL
Gastonia, NC
02.2024 - Current
  • Collaborate cross-functionally with marketing and sales teams, using analytics programs such as Excel, PowerBI, Experian, Stackline, IMR CCAMS, Survey data, etc. to analyze data and provide recommendations and feedback.
  • Operate as Amazon Marketing Channel Leader while collaborating with Stackline team to implement Amazon marketing tactics such as paid ad campaigns, coupon/best deal promotions, and SEO/keyword optimization for Product Detail Page (PDP). Analyzing competitor marketing tactics.
  • Contribute to company wide Go-To-Market Strategy development and implementation, through use of market research, developing short and long-term initiatives, Market Segmentation, Survey Research, etc.
  • Create from scratch PowerBI dashboard to house all Amazon Sales, Ad Campaign, and Competitor data from Stackline. Use data visualization techniques to show importance of data to upper-management professionals. Maintain and update dashboard weekly to keep up to date data for all viewers of dashboard.
  • Develop Research Survey in collaboration with third-party marketing firm. Use Survey data as research tool to help gauge target market and opportunities in the market.
  • Use IMR CCAMS data to run reports through worldtab. Use data to analyze market position of internal brands. Development Customer Profile of individual brands based on demographics and attitudinal questions.
  • Collaborate with Category Management team to develop brand positioning strategies, calculate market sizes, analyze Point Of Sale (POS) data, and analyze retailer customer partnership.
  • Lead and facilitate customer/market segmentation project. Partner with outside sources to analyze large survey data sets and divide customers into segments for brand positioning. Giving segments descriptions based on demographics, purchase reason, amount spent per year, and attitudinal questions.
  • Present recommendations, findings, analysis, using creative data visualization and engaging presentation tactics to upper-management for use in overall company marketing plans.

Marketing and Sales Data Analyst Intern

Lineage
Charlotte, NC
05.2022 - 08.2022
  • Collaborate cross-functionally with marketing and sales teams, using analytics programs such as Excel, SalesForce, Google Analytics, Google Ads, etc. to analyze data and provide recommendations and feedback.
  • Present recommendations, data trends, etc. to senior executives.
  • Collaborate with Digital Marketing Team to do a complete redesign and optimization of company website. Using SEO optimization and keyword research. As well as develop more up to date site mapping, customer journey, landing pages, etc.
  • Use Google Analytics to analyze website data and interactions. Monitoring ROI, Click Through Rate (CTR), Bounce Rate, Conversions, Land Pages, Search Engine Results Page (SERP) Rankings, Organic Traffic, Cost per Click (CPC), etc.
  • Find opportunities for Google Search Ads and develop plan and tactics for Search Ad Campaigns, recieved $10,000 budget for Campaigns, left before I could see project through.
  • Oversee and create email marketing campaigns using MailChimp achieving 15% open rate, 5% Click Through Rate (CTR), and 1% Conversion Rate.
  • Analyze competitive environment and market position using ZoomInfo, etc. Perform SWOT Analysis for internal and external environment and make strategic marketing decisions based on Analysis.

Education

Bachelor of Science - Marketing Analytics

University of North Carolina At Charlotte
Charlotte, NC
05-2024

Skills

Soft Skills

  • Communication
  • Interpersonal Skills
  • Problem-Solving
  • Presentation Skills
  • Time Management
  • Creativity
  • Social Media
  • Leadership
  • Willingness to Learn
  • Adaptability
  • Cross-Functional Collaboration

Hard Skills

  • SEO/SEM Optimization
  • Data Analysis
  • Data Visualization
  • Paid Ad Campaigns
  • Email Marketing Campaigns
  • SWOT Analysis
  • Competitor Analysis/Benchmarking
  • Brand Positioning/Management
  • Go-To-Market Strategies
  • Market/Customer Segmentation
  • Survey Development/Research
  • Dashboard Development
  • Category Management

Technologies

  • Microsoft Office (Excel, PowerPoint, Access, PowerBI, Outlook, Teams, etc)
  • Tableau
  • Experian
  • Stackline
  • IMR CCAMS (worldtab)
  • SalesForce (CRM)
  • ZoomInfo
  • Google Analytics
  • Google Search Ads
  • SEMRush
  • MailChimp
  • SimilarWeb

Timeline

Marketing Analytics Intern

MANN + HUMMEL
02.2024 - Current

Marketing and Sales Data Analyst Intern

Lineage
05.2022 - 08.2022

Bachelor of Science - Marketing Analytics

University of North Carolina At Charlotte

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Hunter Allen