Hunter Alvarez
Arcadia,Ca
Summary
Influencer Marketing Expert with 3+ years of experience within marketing and communications. Managed various influencer campaigns - from matching brands to their representatives and creating content - to boost brand awareness, lead generation, and new product launches. Passionate about all things digital with keen focus on new social media channels. Always looking for a challenge to adapt marketing and strategy to consumer behavior.
Overview
3
3
years of professional experience
Work History
Casting Director
Narrative Ads
Pasadena
08.2022 - Current
- Led a team of 5 outreach executives to identify and secure partnerships with high-profile influencers resulting in a 40% increase in engagement rates on Instagram
- Created compelling and creative influencer briefs resulting in a 90% acceptance rate by targeted influencers
- Collaborated with Head of Marketing to develop a comprehensive social media strategy and increase brand awareness across TikTok, Instagram, Twitter, and Facebook
- Managed campaign budgets and tracked expenses, ensuring campaigns remained within budget and delivering ROI for clients
- Collaborated with internal and external teams to develop and execute product launch campaigns resulting in a 35% increase in online sales.
Administrative Assistant
Narrative Ads
Pasadena
02.2022 - 08.2022
- Collaborated with hiring managers to define job requirements and desired qualifications, resulting in a 40% increase in the quality of hires
- Provided high-level administrative support to executives, resulting in a positive impact on the company's overall performance
- Maintains office services, by organizing office operations and procedures, preparing payroll, designing filing systems, and monitoring clerical functions.
Marketing Representative
The Long Drink Company
Pasadena
07.2021 - 01.2022
- Maintained communication with accounts regarding product, merchandising, and price changing
- Develop brand recognition by promoting brand and products while distributing samples
- Bringing in new business by opening new accounts including major retailers, golf courses, bars and restaurants
- Leading to a raise in the departments revenue
- Work with regional manager and corporate regarding new and innovative ways to promote brand.
Education
Bachelor of Liberal Arts in Anthropology -
California State University, Long Beach
06.2021
Skills
- Attentive Learner
- Interpersonal Skills
- Leadership
- Adaptive
- Strategy
- Content Creation
- Multitasking
- Analytical Thinking
Timeline
Casting Director
Narrative Ads
08.2022 - Current
Administrative Assistant
Narrative Ads
02.2022 - 08.2022
Marketing Representative
The Long Drink Company
07.2021 - 01.2022
Bachelor of Liberal Arts in Anthropology -
California State University, Long Beach
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