Hunter A. Sarzier
Ormond Beach,FL
Summary
Results-driven digital marketing professional with extensive experience in paid media strategy, campaign optimization, and analytics. Proven success in managing six-figure advertising budgets, improving ROI, and leading high-profile client accounts. Skilled across PPC, Display, Video, Social Media Marketing, and Web Analytics. Passionate about using data to drive strategy and maximize campaign performance.
Overview
9
9
years of professional experience
Work History
Digital Media Buyer / Manager
Shared Labs
01.2019 - 02.2022
- Led paid media strategy across PPC, Display, Video/Pre-Roll, and Social Media platforms.
- Managed $75K+ monthly ad spend across various client verticals.
- Set up and optimized Google Analytics, Search Console, and Google My Business for clients.
- Enhanced ad copy performance via A/B testing of headlines, descriptions, and extensions.
- Increased ad rank and conversion rates by optimizing keyword targeting.
- Clients included: hospitals, amusement parks, law firms, and fintech startups.
- Left to provide full-time care for a parent; company sold before return could occur.
Digital Marketing and Website Manager
Campers Inn RV
07.2018 - 01.2019
- Built out and structured Paid Media Campaigns for 19 Locations.
- Strategize for balance between Social Media, Paid Search, & Display Marketing.
- Oversaw ~$5,000 spend a day maintaining appropriate budget allocation & optimizing spend for performance.
- Setup Google My Business listing & Search Console across all location. Optimize website according to best practices & keyword opportunities to improve organic search ranking.
- Developed Schema markup process for changing inventory.
- Traveled to RV trade shows and show rooms working to maintain awareness in the local area and to promote customer relations.
- Created live video shows and for Social Media platforms.
Paid Media Analyst
Vizergy
06.2017 - 07.2018
- Analyzed and reported social media and online marketing campaign results within the hospitality industry.
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Monitored return on investment of online and social media marketing efforts. Since obtaining them my accounts have averaged a 3.5 higher ROI.
- Managed relationships with high-profile clients and translated marketing and social media needs into results driven strategies.
- Tracked innovations in social media and worked with key functional groups to adopt emerging technology.
- Managed Display marketing accounts using image assets to drive users to website & drive sales.
- Managed social media accounts for 30 clients, generating interest for existing and upcoming product or servicereleases.
- Experienced PPC Platforms & Certifications: Google AdWords, MSN Bing, Yahoo Gemi
Marketing Director / Co-Founder
SkyStrike
02.2013 - 01.2015
- Founded a student-led digital marketing company at Florida State University.
- Pioneered the use of social and digital channels for local business promotion.
- Designed and executed marketing campaigns for restaurants and events.
- Created partnerships with local businesses and increased campus awareness.
- Led all aspects of strategy including Paid Search, Display, and Social Media Marketing.
Education
Bachelor of Science - Economics
Florida State University
Tallahassee, FL05-2016
Completed Coursework Toward Law Degree -
Florida Coastal School of Law
Jacksonville, FLSkills
- Digital strategy development
- Proficient in Google Ads and Bing
- Performance assessment and budgeting
- Display, Video, & Social Advertising
- Google Analytics proficiency
- Cross-platform marketing coordination
- Campaign performance analysis
- Brand and content creation
- Customer relationship development
- Enhancing user engagement for conversions
Accomplishments
- Achieved a 3.5x higher ROI than the average PPC Account Manager.
- Managed digital campaigns for major hospitality brands such as Marriott, Hilton, DoubleTree, and Virgin Hotels.
- Oversaw 30+ social media accounts simultaneously, delivering consistent client satisfaction.
- Spearheaded one of FSU’s first student-run digital marketing ventures.
Timeline
Digital Media Buyer / Manager
Shared Labs
01.2019 - 02.2022
Digital Marketing and Website Manager
Campers Inn RV
07.2018 - 01.2019
Paid Media Analyst
Vizergy
06.2017 - 07.2018
Marketing Director / Co-Founder
SkyStrike
02.2013 - 01.2015
Bachelor of Science - Economics
Florida State University
Completed Coursework Toward Law Degree -
Florida Coastal School of Law
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