Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Hunter Lacey

Summary

Performance-oriented marketing professional with a strong ability to align creativity with business objectives. Extensive experience in brand marketing, social media strategy, and campaign development, resulting in innovative, data-driven solutions. Proven track record in audience development and influencer partnerships, consistently achieving measurable growth and ROI.

Overview

10
10
years of professional experience

Work History

Senior Marketing Manager

e.l.f. Cosmetics
03.2025 - 08.2025
  • Directed strategic marketing initiatives for e.l.f. SKIN and e.l.f. Cosmetics, fostering alignment among cross-functional teams and agency partners around brand vision.
  • Collaborated with C-suite leadership to translate strategic priorities into actionable campaigns, ensuring consistent consumer-focused messaging across all channels.
  • Delivered creative solutions that integrated brand storytelling with performance marketing objectives.
  • Guided content development by providing strategic insights, aligning and motivating teams throughout the campaign lifecycle.

Associate Director of Special Projects

Allure, Condé Nast
09.2023 - 02.2025
  • Drove audience growth and engagement through branded content and influencer campaigns for major brands.
  • Oversaw creative strategy for branded content campaigns exceeding $20M, meeting client KPIs and editorial standards.
  • Scaled influencer network to over 140 creators, producing impactful TikTok and Instagram content.
  • Directed cross-functional team to ensure brand integrity, approving campaigns aligned with publication's voice and goals.

Senior Manager

Offbeat Media Group
03.2022 - 02.2023
  • Directed cross-functional team of strategists, analysts, editors, and producers to transform content strategy for youth-focused brands across TikTok, Instagram, YouTube, and Snapchat.
  • Utilized real-time insights and A/B testing to optimize social formats and messaging, increasing engagement and campaign performance.
  • Created and executed an influencer engagement playbook that expanded Offbeat's creator network to over 50 partners, generating measurable revenue streams.

Senior Creative and Strategist

Edelman
10.2021 - 03.2022
  • Transformed brand stories for clients including Google, Vaseline, Liquid I.V., and GSK through insight-driven digital campaigns.
  • Developed brand positioning and social strategies for integrated campaigns that engaged audiences effectively.
  • Crafted compelling RFP responses that secured multiple new business wins, driving agency revenue growth.
  • Conducted research to identify target audiences and key messaging opportunities.

Senior Producer

NowThis
09.2015 - 10.2021
  • Created socially native video content for millennial and Gen Z audiences, boosting cross-platform engagement.
  • Pioneered influencer collaborations to drive audience growth through innovative storytelling formats.
  • Collaborated with social, creative, and data teams to optimize content based on audience insights.
  • Mentored junior producers, enhancing skills in content creation and production practices.
  • Conducted market research to identify trending topics and align with audience interests.

Education

B.A. - Journalism

University of Georgia

Skills

  • Strategic Marketing
  • Creative Direction
  • Brand Storytelling
  • Content Strategy
  • Influencer Partnerships
  • Trend Forecasting
  • Team Leadership
  • Social media strategy

Accomplishments

  • GLAAD Award Nomination
  • Shorty Award Nomination

Timeline

Senior Marketing Manager

e.l.f. Cosmetics
03.2025 - 08.2025

Associate Director of Special Projects

Allure, Condé Nast
09.2023 - 02.2025

Senior Manager

Offbeat Media Group
03.2022 - 02.2023

Senior Creative and Strategist

Edelman
10.2021 - 03.2022

Senior Producer

NowThis
09.2015 - 10.2021

B.A. - Journalism

University of Georgia

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